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词条 Xtranormal
释义

  1. History

  2. Legacy

  3. Similar companies

  4. References

  5. External links

{{more citations needed|date=March 2019}}{{Use mdy dates|date=April 2013}}{{Infobox company
|name = Xtranormal Technology, Inc.
|logo = Logo xtranormal.gif
|type = 3D animation website
|foundation = {{Start date and age|2008|10|1}}
|defunct = {{End date and age|2013|7|31}}
|hq_location = Newark, New Jersey, US
}}Xtranormal Technology, Inc., or simply known as just Xtranormal, was an American digital entertainment company based in Newark, New Jersey, that produced do-it-yourself animation software for the web and desktop and turned words from a script into an animated movie using text-to-speech and animation technologies.[1]

On June 28, 2013, the company announced that they would be shutting down its online services on July 31, 2013. They encouraged users to complete their unfinished movies and download their completed movies before that date.[2] After the shutdown, the website had been replaced by a holding page in a gray background showing Xtranormal's logo above a set of media player control buttons and the word "pause", hinting at a future relaunch.{{Citation needed|date=March 2019}} However, in October 2013, the placeholder was gone and the website was shut down entirely.{{Citation needed|date=March 2019}} In April 2014, Nawmal Ltd. acquired the rights to Xtranormal's IP and began releasing a rebranded version of a similar software.{{Citation needed|date=March 2019}}

History

Xtranormal was launched after 4 years of software development.[2] It was established as a storyboarding tool for writers and film directors. The original intent was to allow users to create videos by choosing from a menu of predesigned characters and sets, and scripting their own dialogue.[1][2][6][7]

Xtranormal's State platform allowed casual users to create their own animated videos, and could be downloaded for free and run offline. At some point, Slate was replaced with a newer version of the animation software called Xtranormal Desktop (or, XD). Like Slate, XD was free to download from the Xtranormal website, but is no longer available after Xtranormal's shutdown.[3] Xtranormal also released a web-based animation software tool called Movie Maker (alternately known as "Text-To-Movie"). Movie Maker offers users a more limited subset of functionality in exchange for the convenience of a web browser. Xtranormal videos could at one time be created through an interface directly on the YouTube website.[4]

In 2011, Xtranormal launched a subscription service called Xtranormal for Education. This program aimed to empower teachers and students by giving them a new way to express themselves in the classroom. Teachers could create and grade animation-based assignments directly from their web browsers. Xtranormal for Education was implemented in K–12, university and special needs classes all over the world.{{Citation needed|date=March 2019}}

In January 2013, Xtranormal's CEO at the time told Forbes magazine that Xtranormal had a viable web subscription model, but they believed that the real opportunity for growth was now in mobile.[5] On June 28, 2013, the company announced that they would be shutting down its online services on July 31, 2013.[2] They encouraged users to use up existing points and to publish and download created movies before that date.[6]

Xtranormal's online services were taken down shortly after, with the content of their web site replaced by a holding page showing the company's logo, a set of media player control buttons, and the word "pause", but in early October, the placeholder was gone, thus their site was shut down completely.{{citation needed|date=March 2015}} Its official YouTube, Facebook, and Twitter pages were also deleted.{{citation needed|date=March 2015}} The site was briefly home to a store called "The College Shop" in November 2013.{{Citation needed|date=March 2019}}

In July 2014, it was announced that the assets of Xtranormal had been acquired by Nawmal, Ltd..[7] As of 2016, Xtranormal's new parent company, Nawmal Ltd, has split Xtranormal into 2 different animators named after the company itself, both just like Xtranormal, except one being for professional use and one being for education.[8]

Legacy

Some user-created videos reached more than a million views on YouTube.[1][4][9][10]

In 2010, the short film Sleeping with Charlie Kaufman by director J Roland Kelly, animated entirely with Xtranormal, premiered at the Little Rock Film Festival and was shown at The Rome International Film Festival in Rome, Georgia.[11] Xtranormal videos once formed a recurring feature on the late night Fox talk show Red Eye w/ Greg Gutfeld, and were featured as part of a GEICO advertising campaign.[12] [https://www.youtube.com/user/TheMicrosPoker The Micros] series of shorts about the world of online has been the most popular Xtranormal web-series on YouTube.[13]

Another popular video was Graphic Designer vs Client, where it shows a Graphic Designer dealing with a difficult, ignorant and cheap client, whose design ideas, recommendations and deadlines enrage the professional designer. This video inspired other Graphic Designers to post sequels of the video as well as people who work in Web Development, Photography and Music to post videos of what its like to deal with similar clients in their industries.[14]

Some videos created on Xtranormal videos have appeared on shows such as The Colbert Report, The Kroll Show and Howard 100.

Similar companies

  • Vyond
  • Muvizu
  • Moviestorm
  • iClone
  • PowToon
  • Muvizu 3D

References

1. ^{{citation|title=Using video to combat job stress: On Xtranormal, a movie site, people let off steam by satirizing their workplaces|journal=Los Angeles Times|first=Jeannine|last=Stein|date=April 24, 2011|page=A22}}.
2. ^{{citation|title=Xtranormal Launches Text-to-Movie Making|first=Chris|last=Albrecht|date=October 8, 2008|publisher=gigaom|url=http://gigaom.com/video/xtranormal-launches-text-to-movie-making/}}.
3. ^{{citation|title=Make Bobbleheaded Animations Easily With Freebie Xtranormal State|first1=Sally Wiener|last1=Grotta|first2=Daniel|last2=Grotta|date=April 2, 2010|journal=PC World|url=http://www.pcworld.com/article/192187}}.
4. ^{{citation|title=Make Your Own Cartoons and Slideshows on YouTube|first=Jared|last=Newman|date=March 24, 2011|url=http://techland.time.com/2011/03/24/make-your-own-cartoons-and-slideshows-on-youtube/|journal=Time}}.
5. ^{{citation|title=Tellagami Makes Fast, Fun User Generated Video Content For The Mobile Generation|first=Anthony|last=Wing Kosner|date=January 30, 2013|journal=Forbes Tech|url=https://www.forbes.com/sites/anthonykosner/2013/01/30/tellagami-makes-fast-fun-user-generated-video-content-for-the-mobile-generation/}}.
6. ^{{cite web |last= |first= |title=Important Message From Xtranormal |work= |publisher= Xtranormal Blog|date=June 28, 2013 |url=http://blog.xtranormal.com/index.php/important-message-from-xtranormal/ |archiveurl=https://web.archive.org/web/20130630120600/http://blog.xtranormal.com/index.php/important-message-from-xtranormal/ |archivedate=March 15, 2019 |deadurl=yes}}
7. ^{{cite web|url=http://xtranormal.com/|date=31 July 2014|title=Xtranromal|publisher=Nawmal, Ltd}}
8. ^http://www.nawmal.com/
9. ^{{citation|url=http://www.geek.com/articles/mobile/best-buy-suspends-employee-for-making-funny-iphone-4-vs-htc-evo-video-2010072/|title=Best Buy suspends employee for making funny iPhone 4 vs HTC Evo video|first=Matthew|last=Humphries|publisher=Geek.com|date=July 2, 2010}}.
10. ^{{citation|title=Best Buy Trying To Fire Employee Over Those Hilarious EVO Versus iPhone Videos|first=MG|last=Siegler|date=July 1, 2010|url=https://techcrunch.com/2010/07/01/best-buy-iphone-4-evo-4g/|publisher=TechCrunch}}.
11. ^{{IMDb title|1597145|Sleeping with Charlie Kaufman}}
12. ^{{citation|title=Video: Robo-Talking Superhero Ad Uses Text-to-Voice Trick|first=Hugh|last=Hart|date=October 26, 2010|journal=Wired|url=https://www.wired.com/underwire/2010/10/geico-superhero/}}.
13. ^{{citation|title=The Micros: Nerds Web Series Flops a Boat|first=Mark|last=Hustvedt|date=June 3, 2011|journal=Tubefilter News|url=http://www.tubefilter.com/2011/06/03/the-micros-poker-nerds-web-series-flops-a-boat/}}.
14. ^https://www.youtube.com/watch?v=VfprIxNfCjk

External links

  • Nawmal Ltd.
{{Film websites}}

9 : Internet properties established in 2007|2013 disestablishments in New Jersey|3D animation software|Film websites|Machinima|Companies based in Newark, New Jersey|Websites about animation|Defunct companies based in New Jersey|Re-established companies

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