The second annual ASTRA Pioneer Award was presented to David Malone, CEO of the Premier Media Group.[2]
| Award | Campaign | Recipient | Finalists | Ref. | | Most Outstanding Marketing Campaign – Subscription Sales | iQ Consideration Campaign|iQ Consideration Campaign}} | Foxtel|Foxtel}} | - EOFYS 11 (Foxtel)
- Try a New Life (Austar)
- $1 a day (Austar)}}
| [3][4] |
|---|
| Most Outstanding Marketing Campaign – Subscriber Retention/Extension | Christmas in HD|Christmas in HD}} | Austar|Austar}} | - Austar for Business HD Sports Campaign (Austar)
- Austar Rewards Trial (Austar)}}
| [3][4] |
|---|
| Most Outstanding Use of Subscription Television Medium for a Consumer Advertising Campaign | Aussie – Selling Houses Australia|Aussie – Selling Houses Australia}} | LifeStyle Channel, The|The LifeStyle Channel}} | - Jack Daniel's JD Set (Multi Channel Network & UM (Channel [V]))
- Nivea Visage and Australia's Next Top Model, Series 6 (Multi Channel Network & OMD Fuse (Fox8))}}
| [3][4] |
|---|
| Award | Promotion | Recipient | Finalists | Ref. | | Best On-Air Program Promotion | Grand Designs: Imagine Building a Home Here|Grand Designs: Imagine Building a Home Here}} | LifeStyle Channel, The|The LifeStyle Channel}} | - Australia's Next Top Model, Series 6 Launch (Fox8))
- Tough Nuts – Coming Soon (The Crime and Investigation Network)
- Spirited Launch Campaign (W Channel)}}
| [3][4] |
|---|
| Most Outstanding Channel Image Spot | Channel [V] – For The Love of Music|Channel [V] – For The Love of Music}} | Channel [V]|Channel [V]}} | - Sci Fi Plus 2 (Sci Fi Channel))
- Vancouver Winter Olympic Games (Foxtel)
- Get into UKTV (UKTV)
- Honk if You're Human (BBC Knowledge)}}
| [3][4] |
|---|
| Best PR/Communications Campaign | Ben 10 Ultimate Alien 10.10.10|Ben 10 Ultimate Alien 10.10.10}} | Cartoon Network|Cartoon Network}} | - Bear Grylls (Discovery Channel))
- Grand Designs Australia (The LifeStyle Channel)
- Great Migrations Launch (National Geographic Channel)}}
| [3][4] |
|---|
| Best Off-Air Program Promotion | Grand Designs Australia|Grand Designs Australia}} | LifeStyle Channel, The|The LifeStyle Channel}} | - ZingZillas Series Launch (CBeebies))
- Ultimate Alien (Cartoon Network)
- Matthew Hayden’s Home Ground (The LifeStyle Channel)
- [V] Guerilla Gigs (Channel [V])}}
| [3][4] |
|---|
| Best Marketing Campaign Under $50,000 | Big Report, The|The Big Report}} | Weather Channel, The|The Weather Channel}} | - Ultimate Alien Hunt (Cartoon Network)}}
| [3][4] |
|---|
| Best Social/Digital Media Promotion | [V] Oz Artist 2010|[V] Oz Artist 2010}} | Channel [V]|Channel [V]}} | - Delhi Commonwealth Games Campaign (Foxtel)
- Grand Designs Australia (The LifeStyle Channel)
- [V] Guerilla Gigs (Channel [V])}}
| [3][4] |
|---|
1. ^{{cite web|first=David|last=Knox|title=ASTRA Awards set for July|url=http://www.tvtonight.com.au/2011/04/astra-awards-set-for-july.html|publisher=tvtonight.com.au|date=18 April 2011|accessdate=1 May 2011}}
2. ^{{cite web|first=David|last=Knox|title=Premier Media CEO receives ASTRA Pioneer Award|url=http://www.tvtonight.com.au/2011/03/premier-media-ceo-receives-astra-pioneer-award.html|publisher=tvtonight.com.au|date=29 March 2011|accessdate=1 May 2011}}
3. ^1 2 3 4 5 6 7 8 9 10 {{cite web|first=David|last=Knox|title=2011 ASTRA Industry Excellence Awards: finalists|url=http://www.tvtonight.com.au/2011/03/2011-astra-industry-excellence-awards-finalists.html|publisher=tvtonight.com.au|date=15 March 2011|accessdate=1 May 2011}}
4. ^1 2 3 4 5 6 7 8 9 10 {{cite web|first=David|last=Knox|title=ASTRA Excellence Awards: winners|url=http://www.tvtonight.com.au/2011/03/astra-excellence-awards-winners.html|publisher=tvtonight.com.au|date=30 March 2011|accessdate=1 May 2011}}