| 词条 | Olde English 800 |
| 释义 |
|name=Olde English 800 |image=Olde-english.jpg |caption = Olde English 800 - Forty Ounce |brewery=Miller Brewing Company (since 1999) |style=Malt Liquor |introduced=1964 |abv=5.9–8.0 }} Olde English 800 is a brand of American malt liquor produced by the Miller Brewing Company. It was introduced in 1964 and owned by Miller Brewing Company since 1999.[1] It is available in a variety of serving sizes including, since the late 1980s,[2] a forty ounce (1.183-litre) bottle. HistoryIntroductionOlde English 800 was introduced in 1964. It had its origins in the late 1940s as Ruff's Olde English Stout, brewed by Peoples Brewing Company of Duluth, Minnesota.[2] Rebranded Olde English 600, it was later sold to Bohemian Breweries of Spokane, Washington, and then to Blitz-Weinhard of Portland, Oregon, where it became Olde English 800. By the time Blitz-Weinhard was sold to the Pabst Brewing Company in 1979, Olde English Malt Liquor had become their top brand. 1980s{{quote box|align=right|width=33%|quote = Michael Hagan's idea of a good time is to guzzle a few bottles of Olde English "800" Malt Liquor and smoke PCP with his fellow gang members in the slums of south central Los Angeles. There is no telling what might happen.|The first line of an August 1987 Time magazine story called "Life And Death With the Gangs"[3]}}In August 1989, when the brand was owned by Pabst and targeted by the brewer towards the "urban contemporary market", a coalition of "22 public interest groups involved in minority issues" criticized the marketing of Olde English — which as a malt liquor has a high alcohol content in comparison with most beers — for what they characterized as an "emphasis on black and Hispanic consumers."[4] 1990sIn 1991, 1992, 1994, and 1995, while still owned by Pabst, Olde English was awarded a gold medal in the American Malt Liquor category at the Great American Beer Festival. In 1992, Pabst introduced Old English 800 Draft, a cold-filtered instead of pasteurized "draft-style" malt liquor.[5][6] Olde English received the gold medal in the American Style Specialty Lager category in 1997.[9] The 1999 acquisition of Olde English 800 by Miller meant its share of the U.S. malt liquor business grew to 36 percent; it also led to a "less controversial" marketing strategy for the brand, one that by 2000 included the sponsorship of a series of minority business seminars.[7] 2000s–2010sIn 2010, the 3.2% ABW version of Olde English was labeled "the worst beer in the world" by RateBeer.com, a beer rating website.[6][8] Alcohol contentAs of 2010, Olde English 800 is brewed in several versions which vary in alcohol by volume (ABV): References1. ^{{cite web | title= Stroh completes sale, leaves beer business | url= http://findarticles.com/p/articles/mi_m3469/is_19_50/ai_54773131/ | date= May 10, 1999 | work= Modern Brewery Age| publisher=FindArticles | accessdate= 2010-10-24}} [10][11][12]2. ^{{Cite book|last= Hoverson |first= Doug |year= 2007 |title= Land of Amber Waters: The History of Brewing in Minnesota |location= Minneapolis, Minnesota |publisher= University of Minnesota Press |pages= 166 }} 3. ^{{cite news | title= Life And Death With the Gangs | url= http://www.time.com/time/printout/0,8816,965284,00.html | date= August 24, 1987| publisher=Time | accessdate= 2010-10-24}} 4. ^{{cite news | title=Groups Plan to Protest Malt Liquor Campaigns | url= https://www.nytimes.com/1989/08/23/business/the-media-business-advertising-groups-plan-to-protest-malt-liquor-campaigns.html | date= August 23, 1989| publisher=The New York Times | work= The Media Business| accessdate= 2010-10-24}} 5. ^{{cite magazine | title= Pabst premieres a malt liquor 'draft' | url= http://www.highbeam.com/doc/1G1-12255229.html | archive-url= https://web.archive.org/web/20121105005410/http://www.highbeam.com/doc/1G1-12255229.html | dead-url= yes | archive-date= 2012-11-05 | magazine= Modern Brewery Age | accessdate= 2010-10-24 | via= HighBeam Research | subscription= yes}} 6. ^1 {{cite web| url= http://consumerist.com/2010/10/is-olde-english-truly-the-worst-beer.html | title= Is Olde English Truly The Worst Beer? | publisher=The Consumerist | work=Ratings| accessdate= 2010-10-24}} 7. ^{{cite web| title= Miller Goes Soft on Marketing Malt Liquor by Sponsoring Minority Seminars | date= October 23, 2000 | url= http://www.accessmylibrary.com/article/print/1G1-121924253 | work= Milwaukee Journal Sentinel | publisher= AccessMyLibrary | accessdate= 2010-10-24}} 8. ^{{cite web| url= http://www.ratebeer.com/Ratings/TheWorstBeers.asp| title= The worst beer in the world| publisher=RateBeer.com| work=Ratings| accessdate= 2010-10-24}} 9. ^{{cite web|url=http://www.40ozmaltliquor.com/archive/oe800.html|title=Olde English '800'|accessdate=2011-11-12|archive-url=https://web.archive.org/web/20111117035336/http://www.40ozmaltliquor.com/archive/oe800.html|archive-date=2011-11-17|dead-url=yes|df=}} 10. ^1 2 3 4 {{cite web| url= http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx | title= Nutrition and Codes – Domestic | publisher= MillerCoors | accessdate= 2010-10-24}} 11. ^1 {{cite news| title= For Minority Youths, 40 Ounces of Trouble | date= April 16, 1993 | url= https://query.nytimes.com/gst/fullpage.html?res=9F0CE4DD1E30F935A25757C0A965958260 | newspaper= The New York Times | accessdate= 2010-10-24}} 12. ^1 {{cite web| title= Past Winners| url=http://www.greatamericanbeerfestival.com/the-competition/winners/past-winners/ | publisher= Great American Beer Festival | accessdate= 2010-10-24}} }}{{SABMiller}}{{Malt liquors}} 2 : American beer brands|1964 establishments in the United States |
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