| 词条 | Admerasia |
| 释义 |
| name = Admerasia | logo = Admerasia_Logo.png | caption = | trading_name = | native_name = | native_name_lang = | romanized = | former type = | type = | traded_as = | industry = Advertising | genre = | fate = | predecessor = | successor = | foundation = 1993[1] | founder = Zan Ng[2] | defunct = | location_city = New York City | location_country = United States | locations = | area_served = | key_people = Zan Ng, CEO[3] Jeff Lin, Co-founder[4] Joseph Liu, Co-founder[2] Tommy Ng, General Manager[5] | products = | production = | services = Advertising[6] | revenue = $10,750,000 (2011)[7] | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = http://www.admerasia.com/ | footnotes = | intl = | bodystyle = }}Admerasia is an American advertising company based in New York City.[8] The company is known for its marketing of products from American companies to Asian American consumers.[2] Crain's ranked Admerasia as one of the 25 largest minority-owned business in New York in 2010,[9] and Advertising Age ranked it as the #3 agency with the highest Asian American advertising revenue in 2012.[7] Admerasia clients have included MCI,[6] Foxwoods,[10] Mercedes-Benz,[11] Nissan Motor Company,[12] and Citibank.[2] HistoryAdmerasia was founded in 1993 by Zan Ng, a commercial photographer.[13] He began the company with a personal investment of $250,000 that he and his brothers had saved up.[2] In 1994, advertising executive Joseph Liu joined the company as a partner. Liu previously owned his own advertising company but joined Admerasia as he no longer wanted to deal with the risks associated with entrepreneurship.[2] Both Ng and Liu came to the United States in 1975 in hopes of finding work as artists, Ng without any possessions and Liu with only a rice cooker.[2] Awards and recognitionIn addition to being recognized as one of the largest Asian American advertising agencies in the United States,[14] Admerasia has received multiple awards. In 2005, they received a 10 Year Recognition Award from Asian Women in Business for their community service and dedication to American Women in Business' mission.[15] The company received a Silver Award from the Asian American Advertising Federation in 2013 for its Nissan Altima advertising campaign.[12] References1. ^{{cite news | last =Elliott | first =Stuart | coauthors = | title =As the ethnic population swells, agencies make moves to reach the faster-growing groups | newspaper =The New York Times| location = | pages = | language = | publisher =| date =19 March 2001 | url =https://www.nytimes.com/2001/03/19/business/media-business-advertising-ethnic-population-swells-agencies-make-moves-reach.html?n=Top%2fReference%2fTimes%20Topics%2fSubjects%2fF%2fFinances | accessdate =7 September 2013 }} 2. ^1 2 3 4 5 6 {{cite news | last =Li | first =Jane H. | coauthors = | title =Faces of the New York Economy; Immigrants Providing a Global Link | newspaper =The New York Times| location = | pages = | language = | publisher = | date =19 October 1997 | url =https://www.nytimes.com/1997/10/19/business/faces-of-the-new-york-economy-immigrants-providing-a-global-link.html%C2%A0 | accessdate =7 September 2013 }} 3. ^{{cite news | last =Linnett | first =Richard | coauthors = | title =Sweet Charity | newspaper =Advertising Age| location = | pages = | language = | publisher = | date =10 December 2001 | url =http://adage.com/article/adages/adages/53154/ | accessdate =7 September 2013 }} 4. ^{{cite news | last =Whelan | first =David | coauthors = | title =The Asian American Blind Spot | newspaper =Advertising Age| location = | pages = | language = | publisher = | date =1 July 2001 | url =http://adage.com/article/american-demographics/asian-american-blind-spot/43032/| accessdate =7 September 2013 }} 5. ^{{cite web | last = | first = | authorlink = | coauthors = | title =Admerasia | work = | publisher =AdBrands | date = | url = http://www.adbrands.net/us/admerasia_us.htm | format = | doi = | accessdate =11 September 2013}} 6. ^1 {{cite news | last =Haber | first =Gary | coauthors = | title = U.S. Diversity Requires Diverse Marketing | newspaper =Tampa Tribune| location = | pages = | language = | publisher =High Beam | date =1 November 2002 | url =http://www.highbeam.com/doc/1G1-95117047.html | archive-url =https://web.archive.org/web/20181117141057/https://www.highbeam.com/doc/1G1-95117047.html | dead-url =yes | archive-date =17 November 2018 | accessdate =7 September 2013 }} 7. ^1 {{cite news | last = | first = | coauthors = | title =Agency Report 2012 | newspaper =Advertising Age| location = | pages = | language = | publisher = | date =30 April 2012 | url =http://adage.coverleaf.com/advertisingage/20120430/?pg=42#pg42 | accessdate =7 September 2013 }} 8. ^{{cite book | last =Halter | first =Marilyn | authorlink = | title =Shopping for Identity: The Marketing of Ethnicity | publisher =Random House LLC | series = | volume = | edition = | date =2007 | location = | pages = | language = | url = | doi = | id = | isbn =9780307427700 | mr = | zbl = | jfm = }} 9. ^{{cite news | last = | first = | coauthors = | title =25 Largest Minority-Owned Businesses in New York | newspaper =Crain’s | location = | pages = | language = | publisher = | date =3 May 2010 | url = | accessdate = }} 10. ^{{cite news | last = | first = | coauthors = | title =For casino and gaming companies, multicultural marketing is well-developed and no gamble | newspaper =Marketing to the Emerging Majorities| location = | pages = | language = | publisher =High Beam | date =1 March 2006 | url =http://www.highbeam.com/doc/1G1-143215074.html | archive-url =https://web.archive.org/web/20150924134636/http://www.highbeam.com/doc/1G1-143215074.html | dead-url =yes | archive-date =24 September 2015 | accessdate =7 September 2013 }} 11. ^{{cite news | last = | first = | coauthors = | title =Advertising and new redirected products alert | newspaper =Marketing to the Emerging Majorities| location = | pages = | language = | publisher =High Beam | date =1 June 2002 | url =http://www.highbeam.com/doc/1G1-87695246.html | archive-url =https://web.archive.org/web/20150924164816/http://www.highbeam.com/doc/1G1-87695246.html | dead-url =yes | archive-date =24 September 2015 | accessdate =7 September 2013 }} 12. ^1 {{cite news | last =Wentz | first =Laurel | coauthors = | title =Nissan’s multicultural account lands at yet-to-be formed Omnicom agency | newspaper =Advertising Age | location = | pages = | language = | publisher =Target Marketing News | date =29 September 2008 | url =http://www.targetmarketnews.com/storyid09300801.htm | accessdate =7 September 2013 | archive-url =https://web.archive.org/web/20120606192021/http://www.targetmarketnews.com/storyid09300801.htm | archive-date =2012-06-06 | dead-url =yes | df = }} 13. ^{{cite news | last =Cullen | first =Lisa | coauthors = | title =Fortune Hunters – Chinese immigrants are flocking to the U.S. with drams of new economy riches | newspaper =Asia Week| location = | pages = | language = | publisher = | date =8 December 2000 | url =http://www.cnn.com/ASIANOW/asiaweek/magazine/2000/1208/is.gettingrich.html | accessdate =7 September 2013 }} 14. ^{{cite news | last = | first = | coauthors = | title =Top U.S. Asian-American Agencies | newspaper =Advertising Age| location = | pages = | language = | publisher = | date =27 April 2009 | url = | accessdate = }} 15. ^{{cite news | last = | first = | coauthors = | title =The Stronger Sex Wins in Business | newspaper =Asian Week| location = | pages = | language = | publisher =High Beam | date =19 October 2005 | url =http://www.highbeam.com/doc/1P1-117236351.html| archive-url =https://archive.today/20130921020601/http://www.highbeam.com/doc/1P1-117236351.html| dead-url =yes| archive-date =21 September 2013| accessdate =7 September 2013 }} External links
2 : Companies established in 1993|Advertising agencies based in New York City |
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