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词条 Adobe Marketing Cloud
释义

  1. History

  2. Products

  3. References

{{Infobox software
| name = Adobe Marketing Cloud
| logo =
| logo_size = 200
| logo caption = Adobe Marketing Cloud icon
| screenshot =
| caption = Adobe Marketing Cloud icon
| developer = Adobe Systems[1]
| released = {{release date|mf=yes|2012|10|24}}
| operating system = Windows, Linux, OS X[1]
| language = Multilingual
| genre = Software suite, cloud applications
| license = Software as a service
|website = {{Official URL}}
}}

Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and Web analytics products by Adobe Systems.

History

Adobe Marketing Cloud includes a set of analytics, social, advertising, media optimization, targeting, Web experience management and content management products[1] aimed at the advertising industry and hosted on Amazon Web Services.[2] Like other Adobe Cloud services (e.g., Adobe Creative Cloud), the Adobe Marketing Cloud allows users with valid subscriptions to download the entire collection and use it directly on their computers with open access to online updates.[3]

The Adobe Marketing Cloud collection was introduced to the public in October 2012[4] as Adobe began retiring the Omniture name it acquired in October 2009.[5][6] Products of the defunct company were then integrated step by step into the new Cloud service[7] which includes the following eight applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Campaign, Audience Manager and Primetime. In November 2013, Adobe Systems introduced mobile features to its Marketing Cloud, making smartphones and other mobile devices new targets for analytics.[8][9][10]

On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture, an online marketing and web analytics business unit in Orem, Utah.[11] The deal of $1.8 billion, was completed on October 23, 2009,[6][12] and is now joined by other Adobe acquisitions such as Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit.[16][13] Around 2012, Adobe withdrew the Omniture brand while its products were being integrated into the Adobe Marketing Cloud.[14][15][16]

On May 21, 2018 Adobe announced the acquisition of Magento for 1.68$ billion.[17] The addition of the Magento Commerce will enable commerce features to be integrated into the Adobe Experience Cloud.

In the same year, on September 20, 2018 Adobe acquired the marketing automation company Marketo.[18]. The acquisition is expected to close in Q4 2018.[19]

Products

  • Adobe Experience Manager[20] is an enterprise Content Management System[21] and Digital asset management[22]. It was formerly known as Day CQ5.

References

1. ^{{cite web |url=http://www.adobe.com/solutions/digital-marketing.html|title=Adobe Marketing Cloud solutions | publisher=Adobe Systems|accessdate=January 13, 2014}}
2. ^1 2 {{cite web |url=https://aws.amazon.com/marketplace/pp/B008BWCWHS/ref=srh_res_product_title?ie=UTF8&sr=0-2&qid=1391774874324 | title=Adobe Experience Manager |publisher=Amazon Web Services | accessdate=February 7, 2014 |author =Amazon Web Services}}
3. ^{{cite web | url=https://www.cnbc.com/id/100564321 | title=Why Investors Like Adobe Diving Into Subscriptions | publisher=Canada National Broadcasting Corp. | date=March 18, 2013 | accessdate=February 15, 2014 | author=Jon Fortt}}
4. ^{{Cite web|url=https://news.adobe.com/press-release/adobe-marketing-cloud/media-alert-solutions-unveiled-adobe-marketing-cloud|title=Media Alert: Solutions Unveiled for Adobe Marketing Cloud; Provocative New Campaign Launches {{!}} Adobe Newsroom|website=news.adobe.com|language=en|access-date=2018-10-02}}
5. ^{{cite web | url=https://www.forbes.com/2009/09/16/adobe-omniture-advertising-cmo-network-adobe.html | title=Adobe Buys Omniture, Opens Gate to Advertising | publisher=Forbes magazine | date=September 16, 2009 | accessdate=January 13, 2014}}
6. ^1 {{cite web|url=https://www.nytimes.com/2009/09/16/technology/companies/16adobe.html?_r=0 | title=Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion|publisher=New York Times | date=September 15, 2009 | accessdate=January 5, 2014 | author=Associated Press}}
7. ^{{cite news|url= http://searchengineland.com/how-to-gracefully-retire-a-brand-name-125611|title=How To Gracefully Retire A Brand Name|date=July 18, 2012|publisher=SearchEngineLand.com | author=Richard Carey}}
8. ^{{cite web | url=https://www.forbes.com/sites/roberthof/2013/11/07/adobe-takes-its-marketing-cloud-services-mobile/ | title=Adobe Takes Its Marketing Cloud Services Mobile | publisher=Forbes | date=November 7, 2013 | accessdate=January 18, 2014}}
9. ^{{cite web | url=http://www.pcworld.com/article/2061880/adobe-adds-geolocation-targeting-to-marketing-cloud.html| title=Adobe adds geolocation targeting to Marketing Cloud | publisher=PC World | date=November 7, 2013 |accessdate=January 14, 2014}}
10. ^{{cite web|url=http://www.adobe.com/aboutadobe/pressroom/pressreleases/201311/110713AdobeLaunchesMobileServices.html | title=Adobe Launches Mobile Services for Adobe Marketing Cloud| publisher=Adobe Systems |accessdate=January 14, 2014}}
11. ^{{cite web |url=http://www.adobe.com/investor-relations/omniture-acquisition.html | title=Adobe acquires Omniture Software | publisher=Adobe Systems}}
12. ^{{cite web |url=https://www.nytimes.com/2009/09/16/technology/companies/16adobe.html?_r=0 | title=Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion|publisher=New York Times | date=September 15, 2009 | accessdate=January 18, 2014 | author=The Associated Press}}
13. ^{{cite news|url=http://www.adobe.com/aboutadobe/invrelations/faq_omniture.html| title=Omniture acquisition FAQ|author =Adobe|date=2009-10-26}}
14. ^1 {{cite news|url=https://techcrunch.com/2011/11/30/adobe-acquires-efficient-frontier-to-boost-its-digital-marketing-solutions/| title=Adobe Acquires Efficient Frontier|author =Robin Wauters|date=2011-11-30|publisher=TechCrunch.com}}
15. ^{{cite news|url=http://searchengineland.com/how-to-gracefully-retire-a-brand-name-125611|title=How To Gracefully Retire A Brand Name|date=2012-07-18|publisher=SearchEngineLand.com}}
16. ^{{cite news|url=http://www.adobe.com/aboutadobe/invrelations/faq_omniture.html|title=Omniture acquisition FAQ|author =Adobe|date=2009-10-26}}
17. ^{{cite news |title=Adobe to acquire Magento for 1.6B|url=https://techcrunch.com/2018/05/21/adobe-to-acquire-magento-for-1-6-b/ |date=21 May 2018}}
18. ^{{cite news |title=Adobe buys Marketo for $4.75 billion |url=https://www.zdnet.com/article/adobe-buys-marketo-for-4-75-billion|date=20 September 2018}}
19. ^{{cite news |title=Adobe gets its company, snaring Marketo for $4.75 billion |url=https://techcrunch.com/2018/09/20/adobe-gets-its-company-snaring-marketo-for-4-75-billion/ |date=20 September 2018}}
20. ^{{cite web |title=Adobe Experience Manager |url=https://www.adobe.com/marketing/experience-manager.html |website=adobe.com |publisher=Adobe |accessdate=5 December 2018}}
21. ^{{cite news |title=Forrester Names Web Content Management Leaders |url=https://www.cmswire.com/digital-experience/forrester-names-web-content-management-leaders-aprimo-updates-dam-more-news/ |accessdate=5 December 2018 |publisher=CMSWire |date=2018-11-16}}
22. ^{{cite news |title=Gartner's Top 19 Enterprise Digital Asset Management Solutions |url=https://www.cmswire.com/digital-asset-management/gartners-top-19-enterprise-digital-asset-management-solutions/ |accessdate=5 December 2018 |publisher=CMSWire |date=2018-07-03}}
{{Adobe Systems}}{{Content management systems}}{{Software distribution}}

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