| 词条 | Alexander & James |
| 释义 |
}}{{Infobox company | name = Alexander & James | logo = | logo_caption = | image = | image_caption = | trading_name = | native_name = | native_name_lang = | romanized_name = | former type = | type = Private | traded_as = | industry = Distilled beverages | genre = | fate = | predecessor = | successor = | foundation = 2013 | founder = | defunct = | location_city = | location_country = | locations = | area_served = | key_people = | products = | production = | services = Ecommerce | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = Diageo | num_employees = | parent = | divisions = | subsid = | homepage = AlexanderandJames.com | footnotes = | intl = | bodystyle = }} Alexander & James is an online store that sells high-end scotch and Irish whiskies, gins and vodkas, as well as accessories, gift sets and additional services such as engraving. The drinks corporation Diageo owns Alexander & James, and it is their first e-commerce venture in the UK and Germany. BackgroundThe e-commerce site first launched in the UK early 2013. The German version of the site was launched in August 2013.[1] At the time of the company’s launch, a number of financial institutions commented on Diageo’s move to create an e-commerce site.[2] The name of the company derives from spirits specialists, Alexander Walker II and James Buchanan.[2] Alexander & James stocks a number of high-end spirits, including Johnnie Walker, Zacapa, Don Julio, Tanqueray and Cîroc and a range of single malt whiskies. The website also sells glasses, gift sets, and co-branded products such as the Bushmills x Grado headphones.[3] The online store provides packaging and bottle engraving for its clients.[4] Each product that is sold on the site comes complete with the historical information and serving suggestions.[5] MechanicsThe website has been created so that clients who are knowledgeable about spirits can select products using a variety of filters. In addition to common filters such as price and brand, Alexander & James allows visitors to filter using aroma, region, flavour and character.[6][7] MagazineAt the time of the brand’s foundation, an online magazine was also launched. The magazine is updated monthly and features articles on the history of particular spirits, cocktail recipes, features and interviews, news on upcoming events and tastings, seasonal cocktail recipes and bartender tips.[8] AwardsIn 2013, the website was nominated for an AWWARDS online web award[9] and went on to win the Webaward 2013 from The Web Marketing Association.[10] The company was also recognized by Luxury Daily as one of the Top 10 digital marketers in Q1 2013. References1. ^{{cite web|title=Alexander & James: Das neue virtuelle Luxuskaufhaus für edle Spirituosen|url=http://www.about-drinks.com/alexander-james-das-neue-virtuelle-luxuskaufhaus-fur-edle-spirituosen/|publisher=About Drinks|accessdate=28 March 2014}} {{DEFAULTSORT:Alexander and James}}2. ^{{cite web|title=Diageo launches its first ever UK e-commerce portal|url=http://www.marketingweek.co.uk/news/diageo-launches-its-first-ever-uk-e-commerce-portal/4005703.article|publisher=Marketing Week|accessdate=28 March 2014}} 3. ^{{cite web|title=Diageo digital branding: Alexander & James|url=http://brandperfect.org/index.php/knowledge/case-studies/354-digital-drinks-diageo-brands#|publisher=Brand Perfect|accessdate=28 March 2014|archive-url=https://web.archive.org/web/20140414103655/http://brandperfect.org/index.php/knowledge/case-studies/354-digital-drinks-diageo-brands#|archive-date=2014-04-14|dead-url=yes|df=}} 4. ^1 {{cite web|title=Diageo Launches Pioneering eCommerce Site|url=http://www.dailyfinance.com/2013/02/15/diageo-launches-pioneering-ecommerce-site/|publisher=Daily Finance|accessdate=28 March 2014}} 5. ^{{cite web|title=Diageo Launches First ever E-commerce site |url=http://www.drinksmeister.co.uk/cocktail-product-news/diageo-launches-first-ever-uk-e-commerce-site/ |publisher=Drinks Meister |accessdate=28 March 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20140414081403/http://www.drinksmeister.co.uk/cocktail-product-news/diageo-launches-first-ever-uk-e-commerce-site/ |archivedate=14 April 2014 }} 6. ^{{cite web|title=Diageo unveils luxury e-commerce platform Alexander & James|url=http://www.thedrum.com/news/2013/02/14/diageo-unveils-luxury-e-commerce-platform-alexander-james|publisher=The Drum|accessdate=28 March 2014}} 7. ^{{cite web|title=Diageo Launches Alexander & James |url=http://www.pfsweb.com/spotlight/diageo-agreement/ |publisher=PFS Web |accessdate=28 March 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20140414115128/http://www.pfsweb.com/spotlight/diageo-agreement/ |archivedate=14 April 2014 }} 8. ^{{cite web|title=Alexander & James launched|url=http://www.diffordsguide.com/magazine/2013-05-21/3/alexander-and-james|publisher=DiffordsGuide.com|accessdate=28 March 2014|archive-url=https://web.archive.org/web/20140414102620/http://www.diffordsguide.com/magazine/2013-05-21/3/alexander-and-james#|archive-date=2014-04-14|dead-url=yes|df=}} 9. ^{{cite web|title=Best Websites - Alexander & James |url=http://www.awwwards.com.bacon.null.ly/best-websites/diageo-s-alexander-james |publisher=AWWWARDS |accessdate=28 March 2014 }}{{dead link|date=June 2017 |bot=InternetArchiveBot |fix-attempted=yes }} 10. ^{{cite web|title=The Web Marketing Association is proud to present this 2013 WebAward for Outstanding Achievement in Web Development|url=http://www.webaward.org/winner.asp?eid=24939#.UtkXQSjfARk|publisher=Web Award|accessdate=28 March 2014}} 3 : British companies established in 2013|Drink companies of the United Kingdom|Diageo |
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