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词条 Andy Stefanovich
释义

  1. Early career & Prophet

  2. Local ventures & activism

  3. Speaker & author

  4. References

  5. External links

{{Infobox person
| name = Andy Stefanovich
| image = AndyStefanovich.jpg
| alt =
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| nationality = American
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| known_for = marketing, speaking
| occupation = consultant, author, speaker
}}Andy Stefanovich (born 1966) is an American speaker, bestselling author, and business consultant.[1][2] A native of Detroit, Michigan, Stefanovich is currently a partner with Richmond, Virginia-based venture capital firm New Richmond Ventures LLC.[3][4] Previously, Stefanovich was "chief curator and provocateur" at Prophet, a creative design consulting agency based in San Francisco.[5][6][7]

Early career & Prophet

Stefanovich graduated from Miami University in Ohio.[1] In 1990, he founded Opus Event Marketing after having worked in the sales department of Ritz-Carlton.[8] The company originally focused on event planning for corporations, but eventually shifted into a creative marketing firm focusing on product development, branding, and positioning; working with organizations and businesses such as Colgate-Palmolive, American Express, Calvin Klein, Disney, Oscar Mayer and the U.S. Olympic Committee.[1][9][10] In 1999, the company was renamed Play, and Stefanovich remained as founder.[11][12]

Play was acquired in 2009 by Prophet, where Stefanovich was named senior partner.[13] As part of the acquisition, Play's Richmond location became part of the Prophet network of offices.[14] Stefanovich regularly speaks at corporations such as Coca-Cola, Disney, General Electric, and Procter & Gamble.[15]

Local ventures & activism

In 2011, Stefanovich co-founded a venture capital firm called New Richmond Ventures (NRV) with three other prominent Richmond businessmen: Bob Mooney, Jim Ukrop, and Theodore Chandler Jr.[4][7] NRV has a focus on local and "social impact" and has made early-stage investments in a number of companies including MedCPU, PlanG, and Plugless Power.[16][17] In addition to NRV, Stefanovich co-founded a second local incubator in 2012 called Men In Shirts that invests in 3 or 4 companies each year in the $50–$150,000 range. Their investments include Richmond-based men's shirtmakers, Ledbury, and a brewery named Ardent Craft Ales. In addition to capital, Stefanovich provides "marketing and strategy advice."[18] In 2013, Stefanovich curated Richmond's first TEDx event—called TEDxRVA—around the theme "CREATE".[19]

Speaker & author

Stefanovich is a frequent guest on CNBC, where he talks about innovation and thought leadership, and Fast Company.[20][21][22][23] Stefanovich is also a visiting professor and guest lecturer at universities including Yale University, the Wharton School of the University of Pennsylvania, Duke University, and Dartmouth College.[1] He has delivered several TEDx speeches, including for NASA, London Business School, and TEDxYouth.[24][25][26]

In 2011, Jossey-Bass, an imprint of Wiley Publishing published Stefanovich's first book Look at More: A Proven Approach to Innovation, Growth, and Change.[27][28] Look at More was an Inc. bestseller and named one of Ad Ages "Ten Marketing Books You Should Have Read" in 2011.

[29][30][31]

References

1. ^Llovio, Louis. [https://archive.is/20130630110335/http://www2.timesdispatch.com/business/business/2012/jun/04/tdmbiz12-cover-story-andy-stefanovich-looks-to-get-ar-1962967/ Andy Stefanovich looks to get people and companies to think creatively]. Richmond Times Dispatch. June 4, 2012.
2. ^Leonard, Deanna. 7 Innovation Questions for Andy Stefanovich. innovationexcellence.com. October 10, 2011.
3. ^{{cite web |url=http://investing.businessweek.com/research/stocks/private/person.asp?personId=52717413&privcapId=236632803&previousCapId=1708517&previousTitle=Prophet,%20Inc. |title=Andy Stefanovich: Executive Profile |publisher=Bloomberg BusinessWeek}}
4. ^New Richmond Ventures principal Andy Stefanovich offers ex-pat view of Detroit {{webarchive |url=https://web.archive.org/web/20141021234836/http://michiganvca.org/blog/2014/10/09/new-richmond-ventures-principal-andy-stefanovich-offers-ex-pat-view-of-detroit/. |date=October 21, 2014 }}. "Michigan Venture Capital Association". October 9, 2014.
5. ^{{cite news |url=http://www.chicagobusiness.com/article/20110910/ISSUE02/309109998/how-to-make-innovation-a-part-of-even-the-smallest-firms-everyday-routine |title=How to make innovation a part of even the smallest firm's everyday routine |author=Stainbum, Samantha |publisher=Crain's Chicago Business |date=September 12, 2011}}
6. ^{{cite news |url=https://www.cnbc.com/id/44034114 |title=Business Lessons from the Beastie Boys |author=McDonough-Taub, Gloria |publisher=CNBC |date=August 5, 2011}}
7. ^Hazard, Carol.>[https://archive.is/20140517001420/http://www.timesdispatch.com/business/local/metro-business/venture-firm-seeks-to-liberate-entrepreneurs/article_c6602e3a-375a-11e2-b22e-001a4bcf6878.html=Venture Firm Seeks to Liberate Entrepreneurs]. Richmond Times-Dispatch. November 26, 2012.
8. ^{{cite news |url=http://adage.com/article/people-players/events-promotions-a-roll-andrew-stefanovich/71923/ |title=EVENTS & PROMOTIONS: ON A ROLL: ANDREW STEFANOVICH |publisher=Ad Age |date=May 26, 1997}}
9. ^Dahle, Cheryl. Mind Games. Fast Company. December 31, 1999.
10. ^Andy Stefanovich Profile. Fast Company. December 31, 1999.
11. ^{{cite news |url=http://www.huffingtonpost.com/andy-stefanovich |title=Huffington Post Profile |publisher=Huffington Post}}
12. ^{{cite web |url=http://www.boxofcrayons.biz/2011/08/andy-stefanovich-innovation-growth-and-change/ |title=Andy Stefanovich Innovation, Growth and Change |publisher=BoxofCrayons.biz |date=August 31, 2011}}
13. ^{{cite web |url=http://mandmglobal.com/news/14-01-09/prophet-acquires-play.aspx |title=Prophet acquires Play |publisher=MandMGlobal.com |date=January 14, 2009 |access-date=2013-04-04 |archive-url=https://web.archive.org/web/20140202145551/http://mandmglobal.com/news/14-01-09/prophet-acquires-play.aspx |archive-date=2014-02-02 |dead-url=yes |df= }}
14. ^{{cite web |url=http://www.prnewswire.com/news-releases/prophet-and-play-join-forces-60921022.html |title=Prophet and Play Join Forces |author=Hodge, Sally Saville |publisher=PR Newswire |date=January 14, 2009}}
15. ^{{cite web|last=Spicer|first=Paul|title=Dig That Gig: Andy Stefanovich, Chief Curator and Provocateur at Prophet|url=http://www.richmond.com/business/article_32a57d8e-9bf9-5055-ae7f-833cee5b41a1.html}}
16. ^Move Forward in their Own Words. GRID. February 4, 2014.
17. ^NRV Companies {{webarchive |url=https://web.archive.org/web/20140517120850/http://www.newrichmondventures.com/companies/ |date=May 17, 2014 }}. New Richmond Ventures Website. cited May 16, 2014.
18. ^{{cite web |url=http://www.richmondmagazine.com/articles/capital-city-12-10-2013.html |title=Capital City: A panel of Richmond investors who put their minds and money behind local startups |author=Dovi, Chris |publisher=Richmond Magazine |date=December 10, 2013}}
19. ^{{cite web |url=http://mashable.com/2013/03/28/tedx-small-cities/ |title=Why Small Cities Are the Lifeblood of TEDx |author=Erickson, Christine |publisher=Mashable |date=March 28, 2013}}
20. ^{{cite news |url=http://video.cnbc.com/gallery/?video=897815844 |title=Human Resources |author= Deutsch, Donny |publisher=CNBC |date=October 20, 2008}}
21. ^{{cite news |url=https://www.cnbc.com/id/27165327/ |title=CNBC PRESENTS "COLLABORATION NOW," A FIVE-PART PRIMETIME GLOBAL SERIES |author=Goldman, Beth |publisher=CNBC |date=October 14, 2008}}
22. ^{{cite web |url=http://www.rctm.com/Products/businessplanning/9108.htm |title=THE BUSINESS OF INNOVATION SERIES |publisher=RCTM.com}}
23. ^30 Second MBA {{webarchive |url=https://web.archive.org/web/20130405074613/http://www.fastcompany.com/mba/profile/andy-stefanovich |date=April 5, 2013 }}. Fast Company. Cited December 12, 2012.
24. ^{{cite web |url=https://www.youtube.com/watch?v=QfNMyRad75I |title=Provocative Questions and Bold Statements |author=TEDxNASA |publisher=YouTube}}
25. ^{{cite web |url=https://www.youtube.com/watch?v=J5IaEXXC4so |title=The Museum Mentality |author=TEDxLondonBusinessSchool |publisher=YouTube}}
26. ^{{cite web |url=https://www.youtube.com/watch?v=tuESwGdFU2M |title=Play and Prophet |author=TEDxYouth |publisher=YouTube}}
27. ^{{cite news |url=http://www.inc.com/articles/201104/how-to-institutionalize-inspiration.html |title=How to Institutionalize Inspiration in Your Company |author=Smith, Dave |publisher=Inc |date=April 4, 2011}}
28. ^{{cite book|last=Stefanovich|first=Andy|title=Look at More: A Proven Approach to Innovation, Growth, and Change|year=2011|publisher=Jossey-Bass|isbn=0470949775|pages=208|url=https://www.amazon.com/Look-More-Proven-Approach-Innovation/dp/0470949775/ref=la_B004G28G2M_1_1?ie=UTF8&qid=1364515172&sr=1-1}}
29. ^{{cite web |url=http://www.washingtonspeakers.com/speakers/speaker.cfm?SpeakerID=3273 |title=Washington Speakers Profile |publisher=WashingtonSpeakers.com}}
30. ^{{cite web |url=http://www.33voices.com/andy-stefanovich |title=33voices Interview |publisher=33voices}}
31. ^{{cite news |url=http://adage.com/article/special-report-book-of-tens-2011/ten-marketing-books-read/231470/ |title=Ten Marketing Books You Should Have Read |publisher=Ad Age |date=December 12, 2011}}

External links

  • [https://twitter.com/AndyStefanovich Andy Stefanovich on Twitter]
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8 : 1966 births|Living people|American business theorists|American business writers|American marketing people|American people of Serbian descent|Advertising theorists|Branding consultants

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