词条 | Antiquity (whisky) |
释义 |
| name = Antiquity | image = File:Antiquity logo.jpg | caption = | type = Indian whisky | abv = 42.8% | manufacturer = United Spirits Ltd (USL)[1] | origin = India | introduced = 1992 | discontinued = | colour = | flavour = | ingredients = Indian grain spirits, Indian malt, Scotch malt | variants = Antiquity Blue Antiquity Rare | related = {{ubl|Bagpiper|McDowell's No.1|Director's Special|DSP Black|Royal Challenge|Signature}} | website = unitedspirits.in/antiquity-blue-whisky.aspx }}Antiquity is a brand of Indian whisky, manufactured by United Spirits Ltd (USL), a subsidiary of the United Breweries Group. It was launched in 1992.[2] It is available in two variants - Antiquity Blue and Antiquity Rare. Antiquity Blue is made of Indian and Scotch malt whisky blended with grain spirit.[3] Antiquity Blue was awarded "Silver Best in Class" in the Spirits Tasting competition by the International Wine and Spirit Competition, held at the Wine and Spirits Wholesalers of America (WSWA) Conference, which took place in Las Vegas, United States from April 2 to 5, 2012.[4][1] In a taste test by GQ magazine, Antiquity Rare received a rating of 4.2/10. The magazine said that the whisky had "won few admirers among the judges, with complaints of a perfumed, nearly acetone taste – except for one diehard fan".[5] The brand's main national competitors are Blenders Pride from Pernod Ricard and Peter Scot from Khoday India Limited,[6][7] as well as competition from other USL whiskies in the same price range such as Royal Challenge and Signature.[8][9] In some states, Antiquity also competes with Haig Gold Label from Diageo[10][11] and Rockford Reserve from Modi Illva.[12] HistoryAntiquity was launched in 1992 by Shaw Wallace.[13] United Spirits Ltd (USL), a subsidiary of the United Breweries Group (UB Group), acquired Shaw Wallace in July 2005.[14] On 1 April 2008, Shaw Wallace was merged with USL and Antiquity officially became a USL brand.[15] In April 2008, the UB Group appointed London-based design firm Claessens International to revamp the packaging of Antiquity. The primary reason behind the revamp was to retain the heritage character and incorporation of the Shaw Wallace name on the bottles of the brand that was formerly owned by SWC.[16][17] Antiquity was introduced in the United States by American United Beer & Spirits (UBS) at the Wine and Spirits Wholesalers of America (WSWA) Conference, held in Las Vegas from April 2 to 5, 2012.[18][19] Antiquity Blue Rare Premium was launched in China on 11 May 2007, which at the time was the most expensive Indian made whisky.[20][21][22] SalesAntiquity Rare Premium whisky saw 50% growth in sales for the year-ended 30 June 1998, over 1996-97. The brand held a market share of 44% in the premium whisky segment of the Indian market, with another USL (then SWC) brand Royal Challenge grabbing 49% of market share.[23] Antiquity and Seagram's Blenders Pride were the highest selling whisky brands in the super-premium Indian Made Foreign Liquor (IMFL) category in 2002-03.[24] On 2 February 2005, Shaw Wallace stated that Antiquity Rare Premium whisky had a growth in sales of 40% over the previous year.[25] Brand ambassadorsIn April/May 2012, American United Beer & Spirits signed Indian model and television personality Nina Manuel to represent Antiquity whisky in the US.[19][26] References1. ^1 {{cite web|url=http://www.unitedspirits.in/whisky-brands.aspx?id=30&val=sixth |title=Antiquity award |publisher=Unitedspirits.in |date= |accessdate=2013-06-09}} 2. ^United Spirits Limited (USL) - Who We Are | About Us. Unitedspirits.in (2013-03-31). Retrieved on 2013-12-23. 3. ^{{cite web|url=http://www.unitedspirits.in/antiquity-blue-whisky.aspx |title=Antiquity |publisher=Unitedspirits.in |date= |accessdate=2013-06-09}} 4. ^{{cite web|url=http://www.ibtimes.co.in/articles/324823/20120406/vijay-mallya-antiquity-whisky-silver-award-spirits.htm |title=Vijay Mallya's Antiquity Whisky Bags Silver Award at World's Largest Liquor Convention |publisher=International Business Times |date=2012-04-06 |accessdate=2013-06-09}} 5. ^{{cite web|author=GQ staff |url=http://www.gqindia.com/content/taste-test-indias-5-cheapest-whiskeys |title=Taste test: India's 5 cheapest whiskeys |publisher=GQ India |date=2011-05-31 |accessdate=2013-06-08}} 6. ^{{cite web|last=Rajanala |first=Sunil |url=http://economictimes.indiatimes.com/rc-takes-the-lead-in-premium-segment/articleshow/387949.cms |title=RC takes the lead in premium segment |publisher=The Economic Times |date=2003-12-25 |accessdate=2013-06-08}} 7. ^{{cite web|url=http://www.thehindubusinessline.in/2004/02/05/stories/2004020501190600.htm |title=The Hindu Business Line : UB expects CSD sales to boost Signature whisky |publisher=Business Line |date=2004-02-05 |accessdate=2013-06-08}} 8. ^{{cite web|url=http://www.financialexpress.com/old/fe/daily/19990909/fco09081.html |title=Signature Whisky in nips and pints |publisher=The Financial Express |date=1999-09-09 |accessdate=2013-06-08 |deadurl=yes |archiveurl=https://web.archive.org/web/20131224083855/http://www.financialexpress.com/old/fe/daily/19990909/fco09081.html |archivedate=2013-12-24 |df= }} 9. ^{{cite news|agency=PTI |url=http://www.livemint.com/Companies/wFSh10Vbml5FXf3mAqQKHM/USL-targets-sale-of-1-crore-cases-of-Royal-Challenge-by-2019.html |title=USL targets sale of 1 crore cases of Royal Challenge by 2019 |publisher=Mint |date=2009-04-28 |accessdate=2013-06-08}} 10. ^{{cite web|author=M Padmakshan |url=http://articles.economictimes.indiatimes.com/2006-09-12/news/27455389_1_brands-scotch-liquor-market |title=Diageo to scorch the market with cheapest Scotch |publisher=The Economic Times |date=2006-09-12 |accessdate=2013-06-09}} 11. ^{{cite web|url=http://www.dnaindia.com/money/1054214/report-diageo-tries-to-bridge-a-price-gap-in-real-scotch-cheers-to-that |title=Diageo tries to bridge a price gap in 'real' scotch. Cheers to that |publisher=DNA |date=2006-09-20 |accessdate=2013-06-08}} 12. ^{{cite web|author=Bindu D Menon |url=http://www.thehindubusinessline.com/companies/modi-illva-bets-big-on-whiskey-demand/article4746705.ece |title=Modi Illva bets big on whiskey demand |publisher=Business Line |date=2013-05-24 |accessdate=2013-06-08}} 13. ^United Spirits Limited (USL) - Who We Are | About Us. Unitedspirits.in (2013-03-31). Retrieved on 2013-12-23. 14. ^{{cite web|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/radico-mason-bda-in-fray-for-part-of-swc-liquor-biz-icici-bank-talking-to-suitors/article2178930.ece |title=Radico, Mason, BDA in fray for part of SWC liquor biz ICICI Bank talking to suitors |publisher=Business Line |date=2005-05-31 |accessdate=2013-06-09}} 15. ^{{cite web|url=http://www.hindu.com/2007/11/30/stories/2007113057352000.htm |title=Shaw Wallace board okays merger with USL |publisher=The Hindu |date= |accessdate=2013-06-09}} 16. ^{{cite web|author=Udit Prasanna Mukherji |url=http://articles.timesofindia.indiatimes.com/2008-04-26/india-business/27760805_1_ub-antiquity-and-royal-challenge-shaw-wallace |title=Mallya to keep brand Shaw Wallace alive |publisher=The Times Of India |date=2008-04-26 |accessdate=2013-06-09}} 17. ^{{cite web|author=M Padmakshan |url=http://articles.economictimes.indiatimes.com/2002-08-03/news/27350001_1_liquor-brands-spirits-division-antiquity-and-royal-challenge |title=Liquor brands going for stylish, sleeker looks |publisher=The Economic Times |date=2002-08-03 |accessdate=2013-06-09}} 18. ^{{cite web|url=http://in.movies.yahoo.com/news/pooja-batra-appointed-us-brand-ambassador-royal-challenge-183000972.html |title=Pooja Batra Appointed US Brand Ambassador For Royal Challenge Whisky |publisher=In.movies.yahoo.com |date=2012-04-16 |accessdate=2013-06-09}} 19. ^1 {{cite web|url=http://www.indiawest.com/news/4485-model-nina-manuel-named-antiquity-whiskey-ambassador.html |title=Model Nina Manuel Named ‘Antiquity Whiskey’ Ambassador |publisher=Indiawest.com |date=2012-05-14 |accessdate=2013-06-09 |deadurl=yes |archiveurl=https://web.archive.org/web/20130516081137/http://www.indiawest.com/news/4485-model-nina-manuel-named-antiquity-whiskey-ambassador.html |archivedate=2013-05-16 }} 20. ^{{cite web|last=Bhattacharjee |first=Ashok |url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=arLbgU_.nRY8&refer=asia |title=India's Mallya Buys Whyte & Mackay for $1.18 Billion (Update4) |publisher=Bloomberg |date=2007-05-16 |accessdate=2013-06-09}} 21. ^{{cite web|url=http://www.livemint.com/Companies/8VZsS0vf6VMC5SqgzD0BTN/Whyte-amp-Mackay-may-cost-Vijay-Mallya-138-bn.html?facet=print |title=Whyte & Mackay may cost Vijay Mallya $1.38 bn |publisher=Livemint |date=2007-05-11 |accessdate=2013-06-09}} 22. ^{{cite web|author=Douglas Hamiliton |url=http://www.heraldscotland.com/ub-group-acquires-whyte-mackay-in-pound-595m-deal-1.858060 |title=UB Group acquires Whyte & Mackay in £595m deal |publisher=Herald Scotland |date=2007-05-17 |accessdate=2013-06-09}} 23. ^{{cite web|url=http://expressindia.indianexpress.com/fe/daily/19981002/27555414.html |title=Shaw Wallace beer sales register 50% growth |publisher=The Indian Express |date=1998-10-02 |accessdate=2013-06-09}} 24. ^{{cite web|url=http://articles.economictimes.indiatimes.com/2003-07-31/news/27547506_1_scotch-whisky-whisky-brands-udv-india |title=Raise a toast, it's Johnnie Walker all the way |publisher=The Economic Times |date=2003-07-31 |accessdate=2013-06-09}} 25. ^{{cite web|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/focus-on-frontline-brands-pays-off-for-shaw-wallace/article2167397.ece |title=Focus on frontline brands pays off for Shaw Wallace |publisher=Business Line |date=2005-02-03 |accessdate=2013-06-09}} 26. ^{{cite web|url=https://www.scribd.com/doc/99622118/The-Indian-Lass-for-%E2%80%98Antiquity-Whisky-Nina-Manuel |title=The Indian Lass for ‘Antiquity Whisky' - Nina Manuel |publisher=Scribd.com |date= |accessdate=2013-06-09}} External links
4 : Indian whisky|Alcoholic drink brands|Products introduced in 1992|United Spirits brands |
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