“PacSun”的意思、由来-开放百科全书

Initially founded by Jack Hopkins and Tom Moore in September 1982, its roots can be traced back to a small surf shop in Seal Beach, CA. ^[5] The company offers products for both men and women that include: jeans, tees, tanks, polos, knits, flannels, hoodies, boardshorts, bikinis, shorts, pants, dresses, rompers, skirts, sweaters, jackets, snow apparel, shoes, sandals and accessories. The company went public on March 15, 1993 and at its height had over 1,300 stores in all 50 states. As of April 2016, PacSun had 583 stores.^[6]

PacSun built its business selling merchandise from established surf brands but later expanded to include skate and streetwear labels.

PacSun opened a second chain of stores called d.e.m.o., in 2000.^[7] The last of these stores closed in 2008.^[8]

In 2012, PacSun collaborated with sisters Kendall Jenner and Kylie Jenner to produce their own fashion line.^[9]

In 2009, Gary Schoenfeld became the CEO of PacSun. In 2017, Schoenfeld left PacSun and was replaced by James Gulmi.^[10]

In 2018, PacSun merged with Eddie Bauer, also owned by Golden Gate, to form PSEB.^[11]

Marketing practices

In May 2011, PacSun launched its first national advertising campaign called 'Dress Irresponsibly'. The highlight of the campaign included television commercials aired across a variety of networks that featured famous athletes from the brands they work with. Appearances by Rob Machado, Bucky Lasek, Chris Pfanner, Kelia Moniz, Ryan Dungey and Leo Romero, were significant in helping re-establish the brand among its male audience. Other elements of the campaign included print media in both endemic and fashion publications, and a digital engagement initiative on Facebook titled 'Dress Irresponsibly: Style Challenge.' Through a customized Facebook app fans were encouraged to upload photos of themselves that met weekly style challenges in exchange for a chance to win a styling gig at Nylon in New York City.

Following the launch of the Dress Irresponsibly campaign, PacSun continued to evolve from just a surf and skate apparel shop into a leading retailer of emerging brands, particularly for women. Collaborations with notable design minded labels Whitley Kros and LnA coupled with a turn to style and fashion focused garments has given the brand an elevated look.

In an attempt to connect to the company's California roots, the brand launched a national digital and print initiative titled Golden State of Mind. Golden State of Mind, or GSOM for short, is about celebrating the creativity and diversity of California and its people. Working with photographers Nicholas Maggio, Harper Smith and Andrew Kuykendall, PacSun has looked to capture the beauty and imagination of California through lifestyle imagery from such places as Lake Arrowhead, Los Angeles, Malibu, Pismo Beach, Big Sur, and San Francisco. As part of the initiative, the retail giant created a lifestyle content website called GSOM.com. The site includes an interactive experience containing: campaign imagery and videos, landscape photography, a series of city videos that highlight the best places and locations in California, an interactive map, a user generated social media feed from Instagram, and a blog focused on: fashion, music, art, entertainment, action sports and brands.

Restatement

On February 23, 2005, the company restated results for certain periods to correct its accounting for leases.^[12]

References

1. ^¹²³⁴{{cite web|url=http://www.pacsun.com/company/investor-relations.html|title=PacSun.com|website=www.pacsun.com}}
2. ^{{cite web|url=http://www.vault.com/company-profiles/retail/pacific-sunwear-stores-corp/company-overview|title=Pacific Sunwear Stores Corp-Company Profile-Vault.com|publisher=}}
3. ^{{Cite web |url=http://phx.corporate-ir.net/phoenix.zhtml?c=83185&p=irol-IRHome |title=Archived copy |access-date=2009-05-02 |archive-url=https://web.archive.org/web/20081218091219/http://phx.corporate-ir.net/phoenix.zhtml?c=83185&p=irol-IRHome |archive-date=2008-12-18 |dead-url=yes |df= }}
4. ^{{cite web|url=https://www.bloomberg.com/news/articles/2016-09-06/pacific-sunwear-has-retailer-s-dream-as-bankruptcy-wraps-up|title=Pacific Sunwear Has ‘Retailer’s Dream’ as Bankruptcy Wraps Up|author=Steven Church|date=2016-09-07|publisher=Bloomberg|via=www.bloomberg.com}}
5. ^{{Cite news|url=https://dailydolphin.hbcsd.org/595/feature/girls-clothing-trends-2016/|title=Girls Clothing Trends 2016|last=Catie|work=The Daily Dolphin|access-date=2017-09-15|language=en-US}}
6. ^{{Cite web|url=https://www.bizjournals.com/losangeles/news/2016/09/08/pacsun-gets-court-approval-for-bankruptcy-exit.html|title=Court Approval for Bankruptancy|website=www.bizjournals.com|access-date=2017-09-15}}
7. ^{{cite web|url=http://www.fool.com/investing/general/2003/11/11/demo-rocks-pacsun.aspx|title=d.e.m.o. Rocks PacSun|first=Dave|last=Marino-Nachison|publisher=}}
8. ^{{cite web|url=http://wwd.com/business-news/financial/pacsun-to-close-all-d-e-m-o-stores-471544/|title=PacSun to Close All D.e.m.o. Stores|first=WWD|last=Staff|date=7 January 2008|publisher=}}
9. ^{{Cite news|url=http://www.business2community.com/consumer-marketing/shifting-winds-retail-01903509#ljJffBzGwdOpWGo8.97|title=The Shifting Winds in Retail|work=Business 2 Community|access-date=2017-09-15}}
10. ^{{Cite news|url=http://www.mytotalretail.com/article/pacsun-names-interim-ceo-as-gary-schoenfeld-departs-company/|title=PacSun Names Interim CEO as Gary Schoenfeld Departs Company|last=Knight|first=Taylor|work=Total Retail|access-date=2017-09-15|language=en-US}}
11. ^{{Cite web| last1 = Friday| first1 = Deborah Belgum || last2 = June 8| last3 = 2018| title = Eddie Bauer and PacSun Tie the Knot| accessdate = 2018-12-30| url = http://www.apparelnews.net/news/2018/jun/08/eddie-bauer-and-pacsun-tie-knot/}}
12. ^{{cite web |url=http://www.thefreelibrary.com/Pacific+Sunwear+Announces+Lease+Accounting+Corrections.-a0129097070 |title= Pacific Sunwear Announces Lease Acctg Corrections}}

History

Marketing practices

Restatement

References

External links