| 词条 | AT Metro |
| 释义 |
|logo= |name= AT Metro |image= |type= Public transport |currentowner= Auckland Transport |introduced= 2014 |markets= Auckland, New Zealand |website= {{URL|at.govt.nz}} }}AT Metro is the public transport brand in Auckland, New Zealand, managed by Auckland Transport. It was launched in December 2014, following the decommissioning of the MAXX brand with updated bus and train liveries, staff uniforms, wayfinding signage and a refreshed external communications identity.[1] UsageBus operator contracts were updated in late-2014 requiring fleets to be repainted in AT Metro livery in tandem with their standard maintenance schedule.[2] Staff uniforms are also to be rolled out within a similar timeframe. Auckland Transport's new electric train fleet was manufactured with the new livery. Liveries differ depending on the service, with rapid transit services (Northern Express bus and rail) in AT Blue and AT Silver accented in yellow highlights; specialty bus services (Link and Airporter) in custom, distinguishable colours; and other bus services in AT Blue and AT Silver.[1] HistoryAT Metro replaced the MAXX brand, introduced by the former Auckland Regional Transport Authority. The MAXX brand was not widely recognised as bus operators did not update their fleets to the new livery.[3] Auckland Transport announced in July 2012 that the 'weak' MAXX brand would be phased out, in favour of the agency's new AT branding.[4] References1. ^1 {{cite web|title=About AT Metro|url=https://at.govt.nz/bus-train-ferry/about-at-metro/|publisher=Auckland Transport|accessdate=30 May 2015|archive-url=https://web.archive.org/web/20150530162235/https://at.govt.nz/bus-train-ferry/about-at-metro/|archive-date=2015-05-30|dead-url=yes|df=}} 2. ^{{cite news|title=Makeover for Auckland buses|url=http://www.radionz.co.nz/news/regional/261947/makeover-for-auckland-buses|accessdate=30 May 2015|agency=Radio New Zealand|date=16 December 2014}} 3. ^{{cite news|last1=Rudman|first1=Brian|title=Maxx - bold and confident, but yesterday's brand|url=http://www.nzherald.co.nz/transport/news/article.cfm?c_id=97&objectid=10414029|accessdate=30 May 2015|agency=The New Zealand Herald|date=6 December 2006}} 4. ^{{cite news|last1=Dearnaley|first1=Mathew|title='Weak' transport brands for axe as new logo beds in|url=http://www.nzherald.co.nz/transport/news/article.cfm?c_id=97&objectid=10818227|accessdate=30 May 2015|agency=The New Zealand Herald|date=9 July 2012}} 2 : Rail transport in Auckland|Public transport in Auckland |
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