“Attract China”的意思、由来-开放百科全书

Attract China is headquartered in Boston, Massachusetts and operates a Chinese-language website in Beijing, China.^[6]

History

Attract China, headquartered in Boston, MA and with operations in Beijing, China, was co-founded by Evan Saunders and Sam Goodman in 2011.^[7] Saunders serves as the Attract China’s CEO and Goodman is president of the company.^[6]

Operations

Attract China is focused on connecting American businesses, including hotels, restaurants, retailers and attractions, with independent Chinese travelers, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and guides in Mandarin.^[1]^[2]^[3]^[8]^[9] Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.^[5]

Attract China initially operated in seven U.S. markets, including New York, NY; Boston, MA; Las Vegas, NV; Los Angeles, CA; and San Francisco, CA. In 2014, the company expanded to Seattle, WA; Chicago, IL; and Hawaii. Also during 2014, the company announced plans to add five more markets before the end of the year.^[9]^[10]^[11] Attract China also operates a Chinese-language website in Beijing, China.^[12] The company generates revenue through advertisements placed in various marketing vehicles by client brands.^[13]

Clients

Attract China currently works with some 300 clients in North America including The Ritz-Carlton, Mandarin Oriental Hotel Group, Sonesta Collection, Westin Hotels and Resorts, Stuart Weitzman, Samsonite, and Premium Outlets.^[14]

Products

Xiao Yao Dao online portal

Xiao Yao Dao, which translates to "The Gateway for Getaway," is a China-based Chinese-language destination portal operated by Attract China.^[12] The portal provides Chinese tourists with travel information about hotels, restaurants, retailers, attractions, and special deals in the U.S.^[12]

Chinese-language maps

Attract China creates and provides maps in Chinese for each American city in which it operates.^[15] The passport-sized foldout maps feature restaurants, tours, attractions, shops, services and more, along with a map of the city and its public transit system.^[13]^[16]

References

1. ^¹{{cite web|title=About Us|url=http://www.attractchina.com/about-us/|publisher=Attract China|accessdate=3 September 2014}}
2. ^¹{{cite web|title=Chinese tourists now biggest source of travel spending|url=https://www.bbc.com/news/business-22037233|publisher=BBC|accessdate=3 September 2014}}
3. ^¹{{cite web|last1=Haidan|first1=Hu|title=China tourists spend more|url=http://usa.chinadaily.com.cn/2013-05/27/content_16535393.htm|publisher=China Daily|accessdate=3 September 2014}}
4. ^{{cite web|title=Forecast of International Travelers to the United States by Top Origin Countries|url=http://travel.trade.gov/view/f-2000-99-001/forecast/Forecast-COUNTRIES.pdf|publisher=U.S. Department of Commerce|accessdate=3 September 2014}}
5. ^¹{{cite web|last1=Blessing|first1=Kelly|title=Harvard Is New Summer Hot Spot as Chinese Students Crowd Boston|url=https://www.bloomberg.com/news/2014-07-29/harvard-is-summer-mecca-as-chinese-students-crowd-boston.html|publisher=Bloomberg|accessdate=3 September 2014}}
6. ^¹{{cite web|title=About Us: The Beijing Creative Team |url=http://www.attractchina.com/about-us/our-team/ |publisher=Attract China |accessdate=3 September 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20131031095207/http://www.attractchina.com/about-us/our-team/ |archivedate=31 October 2013 |df= }}
7. ^{{cite web|last1=DiCarlo |first1=Michael P. |title=Attract China |url=https://itunes.apple.com/us/book/attract-china/id741616047?mt=11 |publisher=iTunes |accessdate=3 September 2014 }}{{dead link|date=October 2016 |bot=InternetArchiveBot |fix-attempted=yes }}
8. ^{{cite web|title=Coming to a beach near you|url=https://www.economist.com/news/international/21601028-how-growing-chinese-middle-class-changing-global-tourism-industry-coming|publisher=The Economist|accessdate=3 September 2014}}
9. ^¹{{cite web|title=Attract China will expand into Seattle|url=https://www.djc.com/news/bu/12067737.html|publisher=Daily Journal of Commerce|accessdate=3 September 2014}}
10. ^{{cite web|last1=Fingerhut|first1=Hannah|title=Chinese marketing firm expands from Boston to other cities|url=http://www.bizjournals.com/boston/news/2013/06/18/attract-china-expands.html|publisher=Boston Business Journal|accessdate=3 September 2014}}
11. ^{{cite web|title=Revealed: What the Chinese really want when they travel abroad|url=http://www.hotelmanagement.net/opinion-polls/revealed-what-the-chinese-really-want-when-they-travel-abroad-28075|publisher=Hotel and Motel Management|accessdate=3 September 2014}}
12. ^¹²{{cite web|title=XiaoYaoDao.cn|url=http://www.xiaoyaodao.cn|publisher=Attract China|accessdate=3 September 2014}}
13. ^¹{{cite web|last1=He|first1=Amy|title=Chinese tourists get a new map of Boston in Chinese|url=http://usa.chinadaily.com.cn/epaper/2014-05/01/content_17478332.htm|publisher=China Daily USA|accessdate=3 September 2014}}
14. ^{{cite web|title=The Markets|url=http://www.attractchina.com/#brands|publisher=Attract China|accessdate=3 September 2014}}
15. ^{{cite web|title=Mandarin Printed Map Program|url=http://www.attractchina.com/maps/|publisher=Attract China|accessdate=3 September 2014}}
16. ^{{cite web|last1=Johnston|first1=Katie|title=Firm rolls out Boston map for Chinese tourists|url=https://www.bostonglobe.com/business/2014/04/18/firm-rolls-out-boston-map-for-chinese-tourists/3NWOHUDkJUPLpsxnPr32oO/story.html|publisher=The Boston Globe|accessdate=3 September 2014}}