“BackTweets”的意思、由来-开放百科全书

BackTweets is a Twitter analytics tool which allows users to search through a Tweet archive for links, including shortened URLs^[2] that were sent on Twitter.

History

BackTweets was developed by BackType and released on Friday March 6, 2009.^[1] A short time after its launch, the service received significant media attention, most notably from Twitter^[3] and popular social media news site Mashable.^[4] In March 2011 BackType raised $1 million in seed funding from investors such as True Ventures, K9 Ventures, Freestyle Capital, Founder Collective and others.^[5] This was in addition to the $315,000 in funding it had raised previously from Y Combinator and True Ventures.^[6] On July 5, 2011 BackType announced that it had been purchased by Twitter, would be relocating to Twitter's offices and would be discontinuing BackType and its API.^[7] A few months after the acquisition the BackTweets service was shut down.^[8]

On March 6, 2012 the domain BackTweets.com was bought in a public auction by Sorezki Ltd. who re-launched the site as a free service.^[9]^[10]

Function

BackTweets enables individuals, companies and their competitors to gauge the quantity and quality of their Twitter reach by showing the number a times a link was tweeted^[11] as well as the actual tweet that was made.^[12] From a business perspective, the BackTweets service can help corporations understand how individuals interact with their brand.^[13]

The service requires neither a username nor registration to the site.^[14] As opposed to Twitter's search capacity,^[2] BackTweets tracks all links which were tweeted, regardless of the form they were shared in, which prevents users from getting fragmented information about their Twitter link presence.^[15]

In response to a search, tweets are returned in reverse chronological order with the most recent tweets appearing first in the list.^[14]

References

1. ^¹{{cite web |last=Golda |first=Christopher |title=BACKTWEETS TO SEARCH LINKS ON TWITTER |url=http://blog.backtype.com/2009/03/backtweets-search-links-on-twitter/ |work=blog.backtype.com |accessdate=20 May 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20120119084705/http://blog.backtype.com/2009/03/backtweets-search-links-on-twitter/ |archivedate=19 January 2012 |df= }}
2. ^¹{{cite web|last=Glockner|first=Phil|title=BackTweets Searches What Twitter Can't: Short URLs|url=http://www.readwriteweb.com/archives/backtweets_searches_what_twitter_cant_short_urls.php|work=www.readwriteweb.com|accessdate=20 May 2012}}
3. ^{{cite web|last=Stone|first=Biz|title=May The Tweets Be With You|url=http://blog.twitter.com/2009/07/may-tweets-be-with-you.html|work=Twitter Blog|accessdate=20 May 2012}}
4. ^{{cite web|last=Van Grove|first=Jennifer|title=Startup Analyzes 30 Billion Tweets To Measure Twitter Engagement|url=http://mashable.com/2011/05/05/backtweets/|work=www.Mashable.com|accessdate=20 May 2012}}
5. ^{{cite web|last=Empson|first=Rip|title=Social Analytics Platform BackType Raises a Cool Million in Funding|url=https://techcrunch.com/2011/03/10/social-analytics-platform-backtype-raises-a-cool-million-in-funding/|work=www.TechCrunch.com|accessdate=20 May 2012}}
6. ^{{cite web|last=Wauters|first=Robin|title=BackType Gets More Conversation Tracking Features, Seed Funding|url=https://techcrunch.com/2009/03/06/backtype-gets-more-conversation-tracking-features-seed-funding/|work=www.techcrunch.com|accessdate=24 May 2012}}
7. ^{{cite web|last=Golda|first=Christopher|title=BACKTYPE HAS BEEN ACQUIRED BY TWITTER|url=http://blog.backtype.com/2011/07/backtype-has-been-acquired-by-twitter/|work=blog.backtype.com|accessdate=20 May 2012}}
8. ^{{cite web|last=Geraci|first=Christine|title=4 Awesome Online Monitoring Tools That Won't Die|url=http://www.talentzoo.com/digital-pivot/blog_news.php?articleID=11865|work=www.talentzoo.com|accessdate=22 May 2012}}
9. ^{{cite web|title=TERMS OF SERVICE|url=http://backtweets.com/terms/|work=backtweets.com|accessdate=20 May 2012}}
10. ^{{cite web|last=Raam|first=Dana|title=The Acqui-Hire: Rethinking the Trust We Place in Start-Ups|url=http://socialmediatoday.com/danaraam/479653/acqui-hire-should-we-be-rethinking-trust-we-place-start-ups|work=www.socialmediatoday.com|accessdate=20 May 2012}}
11. ^{{cite web|last=Brewer|first=Jake|title=Sunlight Live Recap: How We Did It|url=http://sunlightfoundation.com/blog/2010/03/01/sunlight-live-recap-how-we-did-it/|work=www.sunlightfoundation.com|accessdate=24 May 2012}}
12. ^{{cite web|last=Fishkin|first=Rand|title=30 SEO Problems & the Tools to Solve Them (Part 2 of 2)|url=http://www.seomoz.org/blog/30-seo-problems-the-tools-to-solve-them-part-2|work=seomoz.org|accessdate=20 May 2012}}
13. ^{{cite web|last=Lasica|first=JD|title=14 free tools to measure your social influence|url=http://www.socialbrite.org/2010/12/16/12-free-tools-to-measure-your-social-influence/|work=www.socialbrite.org|accessdate=24 May 2012}}
14. ^¹{{cite web|title=10 Ways to track what people are saying about you on Twitter|url=http://www.mediabistro.com/10000words/10-ways-to-track-what-people-are-saying_b411|work=www.mediabistro.com|accessdate=24 May 2012}}
15. ^{{cite web|last=Barone|first=Lisa|title=Are You Making These 5 Social Measurement Mistakes?|url=http://outspokenmedia.com/social-media/social-measurement-mistakes/|work=www.outspokenmedia.com|accessdate=24 May 2012}}