“Beverly Schwartz”的意思、由来-开放百科全书

Beverly Schwartz is an American behavioral scientist, business executive, non-profit leader and author specializing in social marketing and social entrepreneurship. From 2004-2016 she was the Vice President of Global Marketing of Innovators for the Public. Her book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World was honored with the 2013 Silver Nautilus Book Award and the 2013 Axiom Business Book Award. It has been translated into 4 additional languages - Spanish (Ediciones Urano), Chinese (China Citic Press), Japanese and Korean (Eijipress).

Life & Background

Beverly Schwartz was born in New York City and has spent time living in Minneapolis, San Francisco, Atlanta, and Washington D.C. She attended Queens College, City University of New York and the University of Minnesota, earning a Master of Science degree .^[1] She currently lives in Washington D.C.

Career

Schwartz worked for the Minnesota Lung Association and also served as the Executive Director of the Minnesota Association for Non-Smoker's Rights, where she participated in writing, lobbying, and supporting statewide public health legislation, resulting in the passage of the Minnesota Clean Indoor Air Act, the first non-smoking statewide ordinance in the US.^[2] She also worked at the United States Center for Disease Control from 1987-1992, where she helped develop and manage the "American Response to AIDS" campaign and other educational and awareness programs .^[3]^[4] While at the CDC, she was also acting Director of Communications for the National Center for Smoking and Health.^[5] She has additionally served as an advocate for global educational reform during her tenure as Vice President of Social Marketing with the Academy for Educational Development.^[6]

From 1998-2004 Schwartz was Senior Vice President at FleishmanHillard, a global communications firm, where she chaired their Social Impact Global Practice Group. She assisted in the development of the organization's social and strategic marketing plans and also served as the project director for the non-advertising portion of the 5 year and 50 million dollar Youth Anti-Drug Media Campaign under the guidance of the Office of National Drug Control Policy.^[7]^[8]

Published works

Schwartz is an author, publishing multiple works, including her award-winning book Rippling: How Social Entrepreneurs Spread Innovation Throughout the World. She is a former associate editor of the Social Marketing Quarterly.^[9]

Honors and awards

Boards and committees

References

1. ^{{cite web |url=https://ashoka.org/bev |title=Beverly Schwartz | Ashoka - Innovators for the Public |publisher=Ashoka |date= |accessdate=2014-02-16 |deadurl=yes |archiveurl=https://web.archive.org/web/20140221181211/https://ashoka.org/bev |archivedate=2014-02-21 |df= }}
2. ^Borio, Gene (2003). "Tobacco Timeline: The Twentieth Century 1950-1999--The Battle is Joined" Tobacco.org
3. ^Schwartz, Beverly (2011). "[https://dx.doi.org/10.1080/15245004.2011.572744 An Interview With Tom Beall]", Social Marketing Quarterly, 17:2, 93-97
4. ^American Public Health Association (1992). "American Journal of Public Health: JPH", American Journal of Public Health, Volume 82, University of Michigan, page 69.
5. ^Wiley. "Rippling: How Social Entrepreneurs Spread Innovation throughout the World." WIley.com
6. ^Ashoka. "Beverly Schwartz." Ashoka.org
7. ^Kotler, Philip; and Nancy Lee (2008). Social Marketing: Influencing Behaviors for Good, Sage Publishing, page 219. {{ISBN|978-1412956475}}
8. ^United States House of Representatives, One Hundred Sixth Congress, Subcommittee on Criminal Justice, Drug Policy, and Human Resources (2000). The national youth anti-drug media campaign: hearing before the Subcommittee on Criminal Justice, Drug Policy, and Human Resources of the Committee on Government Reform, October 14, 1999, United States Government Printing Office, page 110
9. ^Murtha, William (2010). 100 Words: Two Hundred Visionaries Share Their Hope for the Future, Conari Press, pp 338-339. {{ISBN|978-1609251628}}
10. ^{{cite web |url=http://www.nautilusbookawards.com/2013_SILVER_Winners.html |title=2013 SILVER Winners |publisher=Nautilusbookawards.com |date= |accessdate=2014-02-16 |archive-url=https://web.archive.org/web/20140420125540/http://www.nautilusbookawards.com/2013_SILVER_Winners.html |archive-date=2014-04-20 |dead-url=yes |df= }}
11. ^{{cite web|url=http://www.independentpublisher.com/article.php?page=1641 |title=THE Voice of the Independent Publishing Industry |publisher=Independent Publisher |date= |accessdate=2014-02-16}}
12. ^{{cite web|url=https://www.apopo.org/en/contact-us/APOPO-US | title=Board |publisher=APOPO USA |accessdate=2018-10-24}}
13. ^{{cite web|url=http://www.theharwoodinstitute.org/about/people/board/#schwartz |title=Board |publisher=The Harwood Institute |date=2014-01-14 |accessdate=2014-02-16}}
14. ^{{cite web|url=http://nationalhospicefoundation.org/i4a/pages/index.cfm?pageid=220 |title=Leadership |publisher=National Hospice Foundation |date= |accessdate=2014-02-16}}