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词条 Beyond Meat
释义

  1. History

  2. Products

  3. Availability

  4. Reception

  5. See also

  6. References

  7. External links

{{short description|Los Angeles-based producer of plant-based meat substitutes}}{{upe|date=February 2019}}{{advert|date=May 2018}}{{Infobox company
| name = Beyond Meat
| image = Beyond Burger packaging.png
| type = Private
| revenue = US$33 million (2017)
| founder = Ethan Brown
| industry = Food
| foundation = {{start date and age|2009}}
| location_city = El Segundo, California
| homepage = {{URL|beyondmeat.com}}
}}

Beyond Meat is a privately held, Los Angeles-based producer of plant-based meat substitutes founded in 2009 by Ethan Brown. Beyond Meat's products became available across the United States in 2013 at Whole Foods supermarkets.[1][2][3] In May 2016, it released the first plant-based burger to be sold in the meat section of grocery stores. Product availability has expanded internationally to restaurants and supermarkets in the US, Canada, Europe (Italy, UK), and Israel. The company, as of 2019, has products designed to replace chicken meat, beef, and pork sausage.

History

Beyond Meat was founded by CEO Ethan Brown in 2009.[4] The company has received venture funding from Kleiner Perkins Caufield & Byers, Obvious Corporation, Bill Gates, Biz Stone, the Humane Society[5][5][6] and Tyson Foods.[7] The company began selling its chicken-free mock chicken products in Whole Foods across the US in April 2013.[4][8][9][10] By 2014, it had developed a Beyond Beef product. The Beast Burger was available in February 2015. Beyond Sausage appeared nationwide in January 2018.

PETA named Beyond Meat as its company of the year for 2013.[11][12]Tyson Foods purchased a 5% stake in Beyond Meat in October 2016.[13]

In June 2018, Beyond Meat opened its second production facility in Columbia, Missouri, resulting in a three-fold increase of the company's manufacturing space.[14] Beyond Meat also claimed to have 27,000 different points of distribution for their products in the United States.[15] In July, the company was rolling out their products to 50 international markets, partnering with Tesco in the UK and A&W in Canada.[16]

Products

Beyond Meat develops and manufactures a variety of plant protein-based food products. The vegetarian meat substitutes are made from mixtures of pea protein isolates, yeast, and other ingredients.[10][17] {{As of|2014}}, the company's product offerings consisted of Beyond Chicken and Beyond Beef.[2][18][10][24] A vegan and soy-free burger patty called The Beast was released in 2015. Its products are available for purchase in packaged form as well as in retail-prepared dishes.[2][18][10][19]

Beyond Meat's chicken-free products, marketed as Beyond Chicken, are made from a mixture of soy and pea proteins, fiber, and other ingredients and are marketed as a healthy alternative to chicken meat.[4][19] The ingredients are mixed and fed into a food extrusion machine that cooks the mixture while forcing it through a specially designed mechanism that uses steam, pressure, and cold water to form the product's chicken-like texture.[10] After being processed in the extrusion machine, the product is cut to size, seasoned, and grilled before being packaged.[20] Each batch of chicken takes approximately 90 minutes to produce.[20]

The company's two flavors of Beyond Beef imitation ground beef product, Beefy and Feisty, are made from pea proteins, canola oil, and various seasonings.[19][21] The soy and gluten-free pea protein mixture initially resembles a paste before being heated and processed by an extrusion machine.[9] The "beefy" crumbles possess the same protein content per 55 gram serving as ground beef.[4][17]

Beyond Meat announced in 2014 that it had begun development and testing of a new product called The Beast. The vegetable protein-based burger patties were taste tested by The New York Mets during a pregame event.[22][23][24][25] The Beast Burger was officially released February 2015 and is available at Whole Foods Market.[26] The burgers are vegan, soy-free, and contain 23 grams of protein in addition to antioxidants, iron, calcium, Vitamins B6, B12 & D, Potassium, DHA Omega-3s, and ALA Omega-3s.[27][28][28][29]

In May 2016, Beyond Meat released the first plant-based burger to be sold alongside beef, poultry and pork in the meat section of the grocery store.[30] Making its debut at the Pearl St. Whole Foods in Boulder, Colorado, the Beyond Burger sold out within the first hour of hitting shelves.[31] Starting in July 2018, the Beyond Burger was available at all of A&W Canada's locations, the second largest fast food chain in Canada.[32] In January 2019, Carl's Jr. Restaurants LLC. announced a partnership with Beyond Meat to sell the Beyond Famous Star with cheese, a charbroiled Beyond Burger with American Cheese in more than 1,000 Carl's Jr. locations.[33]

The Beyond Burger contains 20 grams of protein and has no soy, no gluten, no GMOs, no cholesterol, and half the saturated fat of an 80/20 beef burger.[34][35] However, it contains five times as much sodium as unseasoned hamburger meat and one dietician argued that the processing of the vegetarian ingredients could cause the loss of valuable nutrients.[36]

In December 2017, a vegan alternative to pork sausage, Beyond Sausage, was announced.[37] The three varieties of "sausage" (Bratwurst, Hot Italian, and Sweet Italian) were first sold for a one-day-only event at a Whole Foods Market in Boulder, Colorado, and became nationally available to purchase in January 2018.[38]

Availability

Beyond Meat is available in supermarkets, restaurants and wholesalers in the US and Canada. Additionally A&W Canada became the first national burger restaurant to serve them in their menu.[39] In Europe, Beyond Meat is currently available in wholesale and in many restaurants across Italy.[40] It is also available in one restaurant in Israel.

Reception

Mark Bittman, a food journalist with The New York Times, wrote that "you won't know the difference between that [Beyond Meat] and chicken. I didn't, at least, and this is the kind of thing I do for a living."[41] In 2013, American businessman Bill Gates wrote, on his personal blog: "I couldn't tell the difference between Beyond Meat and real chicken".[1] Celebrity chef Alton Brown wrote that Beyond Meat's Beyond Chicken is "more like meat than anything I've ever seen that wasn't meat", and "while the unflavored product tastes distinctly vegetal and still has a bit of what I’d call tofu-bounce, a hint of the spongy, the tear is meaty".[10]

See also

  • List of meat substitutes
  • Impossible Foods

References

1. ^1 {{cite web |url= http://www.popsci.com/article/science/can-artificial-meat-save-world |title= Can Artificial Meat Save the World |publisher= Popular Science |author= Tom Foster |date= 2013-11-18|accessdate=7 July 2014}}
2. ^1 2 {{cite web |url=http://www.businessinsider.com/fake-chicken-beef-meat-from-plants-2014-7 |title= This Fake Meat Is So Good It Fooled Whole Foods Customers For 3 Days|publisher=Business Insider |author=Flanagan, Graham |date=7 July 2014 |accessdate=7 July 2014}}
3. ^{{cite web |url= http://www.inc.com/julie-strickland/ethan-brown-beyond-meat-wired-conference.html |title= Fake Meat for the Masses? |publisher= Inc |last=Strickland|first=Julie|date=May 7, 2013 |accessdate=7 July 2014}}
4. ^1 2 3 {{cite web |url=http://fortune.com/2013/10/03/the-bill-gates-backed-company-thats-reinventing-meat/ |title= Beyond Meat closes in on the perfect fake chicken, turns heads, tastebuds |publisher= Fortune |author= Marc Gunther |date= Oct 3, 2013|accessdate=7 July 2014}}
5. ^{{cite web |url= https://techcrunch.com/2013/05/07/were-80-of-the-way-to-fake-meat-thats-indistinguishable-from-the-real-thing/ |title= We’re 80% of the way to fake meat that’s indistinguishable from the real thing|publisher= TechCrunch |author= Darrell Etherington |date= May 7, 2013|accessdate=7 July 2014}}
6. ^{{cite news|title=Where's the beef? Not in these new plant-based burgers|url=https://www.usatoday.com/story/money/2017/05/23/wheres-beef-not-these-new-plant-based-burgers/101890090/|work=USA TODAY|language=en}}
7. ^{{cite web|url=https://kirschnerskorner.com/2016/10/10/tyson-foods-invests-in-beyond-meat/|title=Tyson Foods Invests in Beyond Meat|date=10 October 2016|publisher=}}
8. ^1 {{cite web |url= http://gigaom.com/2013/05/07/beyond-meat-ceo-one-day-eating-meat-will-have-no-connection-to-animals/ |title= Beyond Meat CEO: One day eating meat will have no connection to animals |publisher= Gigaom|author= Katie Fehrenbacher |date= May 7, 2013|accessdate=7 July 2014}}
9. ^1 {{cite web |url= http://www.slate.com/articles/technology/technology/2012/07/beyond_meat_fake_chicken_that_tastes_so_real_it_will_freak_you_out_.html |title= Fake Meat So Good it Will Freak You Out |publisher= Slate |author= Farhad Manjoo |date= Jul 2012 |accessdate=7 July 2014}}
10. ^1 2 3 4 5 {{cite web |url= https://www.wired.com/2013/09/fakemeat/ |title= Tastes Like Chicken |publisher= Wired |author= Alton Brown |date= Sep 2013 |accessdate=7 July 2014}}
11. ^{{cite web |url= http://www.cbsnews.com/news/meet-the-man-behind-beyond-meat/ |title= Meet the man behind "Beyond Meat" plant-based protein substitute|publisher= cbsnews |author= Lulu Chang|date= Feb 7, 2014 |accessdate=7 July 2014}}
12. ^{{cite web |url= http://www.fastcompany.com/most-innovative-companies/2014/beyond-meat |title= 43. Beyond Meat |publisher= Fast Company|author= Jane Black |date= Feb 2, 2014|accessdate=7 July 2014}}
13. ^{{cite news|last1=Strom|first1=Stephanie|title=Tyson Foods, a Meat Leader, Invests in Protein Alternatives|url=https://www.nytimes.com/2016/10/11/business/tyson-foods-a-meat-leader-invests-in-protein-alternatives.html?_r=0|accessdate=14 October 2016|work=The New York Times|date=10 October 2016}}
14. ^{{Cite news|url=https://www.foodnavigator-usa.com/Article/2018/06/29/Plant-based-brand-Beyond-Meat-to-triple-manufacturing-footprint|title=Beyond Meat triples manufacturing footprint|last=Watson|first=Elaine|date=29 June 2018|work=foodnavigator-usa.com|access-date=7 July 2018|publisher=William Reed Business Media}}
15. ^{{Cite news|url=http://www.meatpoultry.com/articles/news_home/Business/2018/06/Beyond_Meat_expands_its_Missou.aspx?ID={1E9FC2F1-1B80-4010-AD0B-A5A371952333}&cck=1|title=Beyond Meat expands its Missouri production facility|date=29 June 2018|work=meatpoultry.com|access-date=7 July 2018|publisher=meatpoultry.com}}
16. ^{{Cite news|url=http://www.vegnews.com/articles/page.do?pageId=11510&catId=1|title=Beyond Meat Triples Production to Keep Up with Demand|last=Starostinetskaya|first=Anna|date=2 July 2018|work=VegNews|access-date=7 July 2018}}
17. ^1 {{cite web |url= https://www.nytimes.com/2014/04/03/business/meat-alternatives-on-the-plate-and-in-the-portfolio.html?_r=1 |title= Fake Meats, Finally, Taste Like Chicken |publisher= New York Times |author= Stephanie Strom|date= April 2, 2014|accessdate=7 July 2014}}
18. ^1 {{cite web |url= http://www.columbiatribune.com/news/local/chicken-substitute-to-be-made-in-columbia/article_1424b83c-17a0-5319-91e2-fee26bf59ecc.html |title= Chicken substitute to be made in Columbia |publisher= Columbia Tribune |author=Jacob Barker |date= Aug 7, 2012|accessdate=7 July 2014}}
19. ^1 2 {{cite web |url= http://www.fastcoexist.com/1680007/biz-stone-explains-why-twitters-co-founders-are-betting-big-on-a-vegan-meat-startup |title= Biz Stone Explains Why Twitter’s Co-Founders Are Betting Big on a Vegan Meat Startup |publisher= |author= |date= Jun 13, 2012|accessdate=7 July 2014}}
20. ^1 {{cite web |url= http://america.aljazeera.com/watch/shows/techknow/blog/2014/1/15/need-to-know-tasteslikechickenmadeinalab.html |title= Need to Know: Tastes like chicken, made in a lab |publisher= Aljazeera America |author= Meredith Kile |date= Jan 15, 2014 |accessdate=7 July 2014}}
21. ^{{cite web|url=http://beyondmeat.com/beef-free-crumbles-beefy/|title=Beef-free crumbles|publisher=Beyond Meat|accessdate=7 July 2014}}
22. ^1 {{cite web |url= https://www.wsj.com/articles/meatless-burgers-make-their-mlb-pitch-1403736799 |title= Meatless Burgers Make Their MLB Pitch|publisher= The Wall Street Journal |author= Sarah Nassauer |date= 2014-06-25 |accessdate=7 July 2014}}
23. ^{{cite web|url=http://www.ecorazzi.com/2014/07/18/beyond-meat-unleashes-new-beast-vegan-burger-on-ny-mets/|title=Beyond Meat Unleashes New ‘Beast’ Vegan Burger on NY Mets|publisher=Ecorazzi|date=7 July 2014|accessdate=7 July 2014}}
24. ^{{cite web|url=http://abcnews.go.com/GMA/video/beast-burger-packs-flavor-nutrients-patty-24313619|title=Beast Burger Packs Flavor, Nutrients|publisher=ABC News|date=7 July 2014|accessdate=7 July 2014}}
25. ^{{cite web|url=http://vegnews.com/articles/page.do?pageId=6485&catId=8|title=Beyond Meat Pitching Beast Burger to Big Leagues|publisher=VegNews|date=7 July 2014|accessdate=7 July 2014}}
26. ^{{cite web | url = http://nymag.com/next/2015/04/when-will-fake-meat-taste-like-real-meat.html| title = How Long Before Silicon Valley Can Produce Fake Meat That Tastes Like Real Meat?| date = April 9, 2015| author = Haber, Matt| publisher = New York Magazine| accessdate = April 16, 2015}}
27. ^{{cite web | url = http://www.shape.com/healthy-eating/meal-ideas/beyond-meat-s-high-protein-veggie-burger-best-thing-ever-happen-vegans| title =Beyond Meat’s High-Protein Veggie Burger Is the Best Thing to Ever Happen to Vegans | date =February 13, 2015 | author = Angle, Sara and Rachel Schultz| publisher = Shape Magazine| accessdate = April 16, 2015}}
28. ^1 {{cite web| url = http://beyondmeat.com/products/view/the-beast-burger| title = The Beast Burger| date = April 2015| author = | publisher = Beyond Meat| accessdate = April 16, 2015| archive-url = https://web.archive.org/web/20150415065042/http://beyondmeat.com/products/view/the-beast-burger| archive-date = 2015-04-15| dead-url = yes| df = }}
29. ^{{cite web | url =http://www.thedailybeast.com/articles/2015/01/15/the-veggie-burgers-with-meaty-ambition.html | title = The Veggie Burgers With Meaty Ambition| date =January 15, 2015 | author =Joiner, James | publisher = The Daily Beast| accessdate = April 16, 2015}}
30. ^{{Cite news|url=https://www.nytimes.com/2016/05/23/business/plant-based-the-beyond-burger-aims-to-stand-sturdy-among-meat.html|title=Plant-Based, the Beyond Burger Aims to Stand Sturdy Among Meat|last=Strom|first=Stephanie|date=2016-05-22|newspaper=The New York Times|issn=0362-4331|access-date=2016-10-27}}
31. ^{{Cite news|url=http://www.chicagotribune.com/business/ct-beyond-burger-20160524-story.html|title=Meatless burger that bleeds beet juice sells out in an hour at its Whole Foods debut|last=Tribune|first=Chicago|newspaper=chicagotribune.com|access-date=2016-10-27}}
32. ^{{Cite news|url=https://www.thestar.com/life/food_wine/review/2018/06/21/what-does-the-stars-restaurant-critic-think-of-aws-new-veggie-burger.html|title=What does The Star’s restaurant critic think of A&W’s new veggie burger?|last=Pataki|first=Amy|date=21 June 2018|work=Toronto Star|access-date=23 June 2018}}
33. ^{{Cite web|url=https://www.carlsjr.com/beyondburger|title=Beyond Famous Star® with Cheese FAQ {{!}} Carl’s Jr.|website=www.carlsjr.com|access-date=2019-01-29}}
34. ^{{Cite web|url=http://www.beyondmeat.com/products/view/beyond-burger|title=The Beyond Burger™ {{!}} The Beyond Burger™ {{!}} Beyond Meat - The Future of Protein™|website=www.beyondmeat.com|access-date=2016-10-27}}
35. ^{{Cite web|url=http://beyondmeat.com|title=Beyond Meat - The Future of Protein™|last=|first=|date=2017|website=Beyond Meat company website|language=en|access-date=2017-04-18}}
36. ^{{Cite news|url=http://www.mensjournal.com/food-drink/articles/great-veggie-burgers-are-here-but-are-they-any-healthier-w449490|title=Great-Tasting Veggie Burgers are Here, But Are They Any Healthier?|last=Lemonier|first=Gabrielle|date=2017|work=Men's Journal|access-date=2017-04-18}}
37. ^{{Cite news|url=http://fortune.com/2017/12/18/beyond-meat-beyond-sausage-launch/|title=Food Tech Startup Beyond Meat Is Rolling Out a Plant-Based Sausage|last=Kowitt|first=Beth|date=18 December 2017|work=Fortune|access-date=26 December 2017}}
38. ^{{Cite news|url=https://www.bonappetit.com/story/beyond-meat-sausage|title=Beyond Meat Debuts First Plant-Based Sausage in Three Flavors|last=Minton|first=Melissa|date=18 December 2017|work=Bon Appetit|access-date=26 December 2017}}
39. ^[https://web.aw.ca/en/our-values/our-food/beyondmeat A&W Beyond Meat]
40. ^{{Cite web|url=https://www.ktchnrebel.com/alternative-protein-burgers/|title=Taste-testing alternative-protein burgers|last=|first=|date=|website=KTCHNrebel|archive-url=|archive-date=|dead-url=|access-date=1 February 2019}}
41. ^{{cite web |url=http://www.dailymail.co.uk/femail/article-2159300/New-vegan-chicken-product-sells-days-entices-meat-lovers-promise-authentic-texture-flavour.html |title=New vegan 'chicken' sells out in days with promise of authentic texture and taste... but can it impress our meat-loving tester?|publisher=The Daily Mail |author=Wellman, Victoria |date=7 July 2014 |accessdate=7 July 2014}}

External links

{{commonscatinline}}
  • {{official|http://beyondmeat.com/ }}

3 : Companies based in California|Vegetarian cuisine|Meat substitutes
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