| 词条 | Big Big Channel |
| 释义 |
The online platform targets younger viewers, and offers fans direct interaction with artists.[1] HistoryTVB has noticed that the popularity of the Internet and mobile phones has changed the viewing habits of a new generation of viewers. With the rise of social networking platforms, artists (especially non-first- and second-line artists) need to gain more exposure, so they are keen on social platforms such as Facebook and Instagram and act as Youtubers. By advertising themselves on these platforms, individual artists become more role-oriented and opinion leaders, and even run product endorsements and online shopping to earn extra money. Therefore, TVB deliberately explored this section, allowing its artists to directly contact fans on this platform. Big Big Channel officially launched their Android and iOS app on June 23, 2017, after a month of testing. At present, the main layout of big big channel is divided into nine categories: the most HIT, live, artists, talents, cooking shows, foraging, dressing, parenting and post-natal,, will be posted by the poster for the post And classification. In addition, the platform also has a "currency" system. Internet users can purchase virtual tokens for the purchase of virtual treasures for artists. However, some artists still do not know whether the proceeds are all owned by themselves or need to be divided into TVB. In addition, TVB will also arrange some series to be exclusively broadcast on this platform. On May 7, 2018, their officil online store, Big Big Shop, was launched. ControversySome people think that it is profitable to see social media on TV, and even the online rate is not missed. Individual TVB artists who promote on social media may need to reduce the exposure of other online platforms and create exclusive content for Big Big Channel. On June 1, 2018, the Communications Authority announced that TVB indirectly promoted Big Big Channel in five programs to mix programing with advertisements; the Bureau received 37 complaints. The Communications Authority finally decided to impose a fine of HK$300,000 on TVB for the first four of the five complaints, and issued a serious warning to the TV for one of the five programs. And because the channel Jade broadcast on Broadband TV showed one of the five complaints on the same day, the Communications Authority decided to advise Now Broadband TV. References1. ^1 {{cite web|author1=Nikki Sun|title=Hong Kong broadcaster TVB eyes younger viewers with new digital channel, offering fans direct interaction with artists|url=http://www.scmp.com/news/hong-kong/economy/article/2095427/hong-kong-broadcaster-tvb-eyes-younger-viewers-new-digital|publisher=South China Morning Post|accessdate=2017-06-21}} 2. ^{{cite web|title=TVB BigBigChannel 大台网应用程式6月23日启动|url=https://tw.news.yahoo.com/tvb-bigbigchannel-%E5%A4%A7%E5%8F%B0%E7%B6%B2%E6%87%89%E7%94%A8%E7%A8%8B%E5%BC%8F-6-%E6%9C%88-041400792.html|publisher=Yahoo奇摩新闻|accessdate=2017-06-21}} 3. ^{{cite news |last1=Tsang |first1=Emily |last2=Yeung |first2=Raymond |title=TVB to Quit Pay TV Market After Years of Losses |newspaper=South China Morning Post |date=January 10, 2017 |url=http://www.scmp.com/news/hong-kong/economy/article/2060962/tvb-quit-pay-tv-market-hong-kong-after-years-losses |access-date=July 21, 2017 |archive-url=https://archive.is/dQuMq |archive-date=July 21, 2017 |dead-url=no}} External links
4 : Entertainment websites|Internet properties established in 2017|Internet television|Video on demand services |
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