“Blokely”的意思、由来-开放百科全书

Blokely is a men's lifestyle pure play website based in the UK. An independent platform, it evolved from a blogging site, which focused mainly on grooming and style stories, to a web portal site with a constant run of in-depth features on entertainment, music, grooming, lifestyle and sport. The website's target audience is men aged between 20 and 40.

History

Blokely.com was founded in 2010 by James York, a former graduate of Southampton University and an insurance broker with Lloyd's of London. York registered the domain name Blokely.com in 2008 and initially set it up as a grooming blog.^[2]^[3]

York subsequently made the blog into a fully fledged web portal in early 2011.^[2]

Website content

Blokely's celebrity columnists include: Bath and England rugby union player Olly Barkley; TV & Radio Presenter Nat Coombs; television and radio presenter, Dave Berry; stand-up comedian, Josh Howie; and USA born actress and model, Kelly-Anne Lyons. Yorkshire and England cricketer, Ryan Sidebottom contributed to the magazine during the 2010–11 Ashes series.^[3]^[4]^[5]^[6]

Aimed at men between 20 and 40, Blokely's main categories and topics include; Grooming; Entertainment; Life; Style; Current Affairs; and Sports. Additional sections, which appear occasionally, include Motoring and Music. The magazine also features a Competitions section.^[2]^[7]

In June 2011 it was announced that Blokely had expanded by making some key editorial changes. It hired ex-FHM deputy style editor Matthew Hambly as the new deputy editor. In addition to this, former GMTV presenter Andrew Castle was recruited to carry out celebrity interviews for the website in a new slot coined "Andrew Castle meets..."^[8]

References

1. ^{{cite web|url= http://www.alexa.com/siteinfo/blokely.com |title= Blokely.com Site Info | publisher= Alexa Internet |accessdate=1 April 2014}}
2. ^¹²{{cite journal |author=Richardson, Anna |url=http://www.nma.co.uk/reviews/site-inspections/blokely/3023499.article |title=Reviews: Site-insections: Blokely |publisher=Centaur Media Ltd. |date=17 February 2011 |accessdate=13 April 2011 |journal=New Media Age |archive-url=https://web.archive.org/web/20120310055651/http://www.nma.co.uk/reviews/site-inspections/blokely/3023499.article# |archive-date=2012-03-10 |dead-url=yes |df= }}
3. ^¹{{cite web|url=http://blokely.com/life/new-blokley-/ |title=The New Incarnation of Blokely.com |publisher=blokely.com |date=January 2011 |accessdate=13 April 2011 |work=blokely.com magazine}}
4. ^{{cite web|url=http://www.prweek.com/uk/news/features/1057969/Technology-Week-Technology/ |title=Technology: The Week in Technology |publisher=PR Week |date=4 March 2011 |accessdate=12 April 2011 |work=PR Week website}}
5. ^{{cite web|url=http://www.theredpages.co.uk/News/CelebrityNews/Cmb/Dave-Berry-joins-Blokely |title=Dave Berry joins Blokely |publisher=The Profile Group |year=2011 |accessdate=14 April 2011 |work=Red Pages website}}
6. ^{{cite web |url=http://www.featuresexec.com/bulletin/news.php?newsid=XiXTX |author=Boyd, Phoebe-Jane |title=Focus on Blokely with editor James York |publisher=Daryl Willcox Publishing |date=14 April 2011 |accessdate=14 April 2011 |work=FeaturesExec Media Bulletin website |archive-url=https://archive.is/20130124203219/http://www.featuresexec.com/bulletin/news.php?newsid=XiXTX# |archive-date=2013-01-24 |dead-url=yes |df= }}
7. ^{{cite web|url=http://blokely.com/ |title=Men's Lifestyle |publisher=blokely.com |date=13 March 2011 |accessdate=13 April 2011 |work=blokely.com magazine}}
8. ^{{cite news|url=http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=47289&c=1|archive-url=https://web.archive.org/web/20110621063218/http://www.pressgazette.co.uk/story.asp?sectioncode=1&storycode=47289&c=1|dead-url=yes|archive-date=2011-06-21|title=Press Gazette|df=}}

History

Website content

References

External links