| 词条 | BlueKai |
| 释义 |
| name = BlueKai | logo = | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | trading_name = | native_name = | native_name_lang = | romanized_name = | former_name = | type = | traded_as = | ISIN = | ISIN2 = | industry = Information broker | genre = | fate = | predecessor = | successor = | founded = | founder = | defunct = | hq_location = | hq_location_city = | hq_location_country = | num_locations = | num_locations_year = | area_served = | key_people = | products = | brands = | production = | production_year = | services = | revenue = | revenue_year = | operating_income = | income_year = | net_income = | net_income_year = | aum = | assets = | assets_year = | equity = | equity_year = | owner = | members = | members_year = | num_employees = | num_employees_year = | parent = | divisions = | subsid = | module = | ratio = | rating = | website = | footnotes = }}BlueKai is a cloud-based big data platform that enables companies to personalize online, offline, and mobile marketing campaigns.[1] BlueKai was created in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries, as a marketing tech start-up based in Cupertino, California. It was acquired by Oracle on February 24, 2014, for approximately $400 million. [2] The company offers third party data collecting services. BlueKai collects PC & smartphone users' data to enhance ad marketing for their clients, and {{Asof|2015|lc=yes}} had about 700 million actionable profiles.[3] BlueKai has worked with companies like Twitter and Facebook to ensure relevancy in the ads that appear for those companies' users. As a third party data collection company, they gather information on users surfing the web, though BlueKai claims not to collect sensitive financial details, adult material, or health issues.[4] However, the company has received criticism because users feel the services they do provide are an invasion of privacy.[5] Other clients and sites using BlueKai's services have included Live.com, Huffingtonpost.com, Walmart.com, Vimeo.com, Microsoft.com,and eBay.com.[6] References1. ^{{cite web|url=http://www.bluekai.com/about-us.php|title=About Us}} 2. ^{{cite web|last1=Bort|first1=Julie|title=CONFIRMED: Oracle Buys Marketing Tech Startup BlueKai|url=http://www.businessinsider.com/rumor-oracle-buying-bluekai-2014-2|website=BusinessInsider.com|publisher=Business Insider News|accessdate=22 February 2015}} 3. ^{{cite web|last1=Owens|first1=Jeremy C.|title=Oracle adds Cupertino big-data startup BlueKai to cloud marketing purchases|url=http://www.mercurynews.com/business/ci_25217809/oracle-adds-cupertino-big-data-startup-bluekai-cloud|website=San Jose Mercury News|publisher=Mercury News|accessdate=22 February 2015}} 4. ^{{cite web|last1=Bailey|first1=Brandon|title=Omar Tawakol, CEO of BlueKai, on using Big Data to target ads|url=http://www.mercurynews.com/business/ci_24720071/omar-tawakol-ceo-bluekai-using-big-data-targeted-ads|website=Mercury News|publisher=San Jose Mercury News|accessdate=22 February 2015}} 5. ^{{cite web|last1=Constantine|first1=Lucian|title=Cleared your browser cookies? It won't stop ad company using Verizon tracking header|url=http://www.networkworld.com/article/2871193/cleared-your-browser-cookies-it-wont-stop-ad-company-using-verizon-tracking-header.html|website=networld.com|publisher=NetWorld|accessdate=22 February 2015}} 6. ^{{cite web|url=http://www.bluekai.com/customers.php|website=Bluekai.com|accessdate=22 February 2015|title=BlueKai Partner Program}} 5 : Computing platforms|Data collection|Technology companies established in 2008|Oracle acquisitions|2014 mergers and acquisitions |
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