| 词条 | Bodyarmor SuperDrink |
| 释义 |
| name = Bodyarmor SuperDrink | logo = | foundation = 2011 | founder = Lance Collins and Mike Repole | defunct = | fate = | predecessor = | successor = | location_city = Queens, New York | location_country = United States | location = | locations = | area_served = | key_people = Nick Mouton, CEO Mike Repole, Chairman Jasper lapham, Board of Directors Jack lapham, Investor Rob Gronkowski, Investor Liberty Bryant, Investor Buster Posey, Investor Nevaeh lapham, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney Anthony Rizzo, Spokesperson | industry = Beverage manufacturing | products = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | num_employees = | parent = | homepage = DrinkBODYARMOR.com }}Bodyarmor SuperDrink (stylized as BODYARMOR) is an American independently owned sports drink based in Queens, New York. It was founded in 2011 by Lance Collins,[1] founder of Fuze Beverage and NOS Energy Drink, and Mike Repole,[2] co-founder of Energy Brands, vitaminwater, and Smartwater. In March 2013, Kobe Bryant purchased a large stake in the company, joining the board of directors and becoming the third largest shareholder.[1] In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BodyArmor as a premium sports drink above its own Powerade brand.[3] Flavors
Lyte flavors
Water
Discontinued flavors
IngredientsThe ingredients include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Maltodextrin, Pure Carrot Juice Concentrate (color), Dipotassium Phosphate (electrolyte), Green Tea Catechins, and natural flavors. PartnershipsBodyarmor has partnered with Andrew Luck,[4] Mike Trout,[5] Rob Gronkowski,[6] Klay Thompson,[7]Skylar Diggins,[8] Sydney Leroux and Ryan Blaney.[9] In April 2015, Bodyarmor became the official sports drink of the Los Angeles Angels of Anaheim.[10] In 2018, BodyArmor became the official sports drink brand of the Ultimate Fighting Championship, commiserate with the introduction of the "Knockout Punch" flavor.[11] Later in 2018 with Coca-Cola's minority stake taken in the company, BodyArmor became the official sports drink brand for the NCAA's national championship tournaments, including the men's and women's basketball tournaments starting in 2019. It replaced Powerade, and will have prominent cooler, cup and water bottle product placement on the sidelines of the tourneys, along with accompanying advertising.[12] Legal issuesIn 2012, Baltimore's Under Armour Inc. settled its trademark infringement [https://www.bizjournals.com/baltimore/blog/morning-edition/2013/12/under-armour-settles-case-against-body.html lawsuit][13] against California-based Body Armor Nutrition LLC. The suit claimed that Body Armor used variations of Under Armour’s name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed. The lawsuit had alleged that Body Armor’s name, the “interlocking” logo on its sports drink bottles and use of the phrase “Protect + Restore,” infringe on Under Armour’s trademarks. References1. ^1 {{cite web|last=Badenhausen|first=Kurt|url=https://www.forbes.com/sites/kurtbadenhausen/2014/03/24/kobe-bryant-invests-millions-in-sports-drink-bodyarmor/ |title=Kobe Bryant Invests Millions In Sports Drink BodyArmor - Forbes |publisher=forbes.com |date=March 24, 2014 |accessdate=December 25, 2014}} 2. ^{{cite web|last=Burns|first=Mark|url=https://www.forbes.com/sites/markjburns/2014/10/13/think-big-dream-bigger-mike-repoles-journey-to-becoming-co-founder-of-bodyarmor/ |title=Think Big, Dream Bigger: Mike Repole's Journey To Becoming Co-Founder Of BODYARMOR |publisher=forbes.com |date=October 13, 2014 |accessdate=March 16, 2015}} 3. ^{{cite news|url=https://seekingalpha.com/news/3382312-coca-cola-takes-stake-bodyarmor|title=Coca-Cola takes stake in BodyArmor|last=Schultz|first=Clark|date=14 August 2018|work=SeekingAlpha|accessdate=18 March 2019}} 4. ^{{cite web|last=Boudway|first=Ira|url=https://www.bloomberg.com/bw/articles/2013-09-17/colts-quarterback-andrew-luck-dumps-gatorade-for-a-stake-in-upstart-bodyarmor |title=Colts Quarterback Andrew Luck Dumps Gatorade for a Stake in Upstart Bodyarmor - Bloomberg Business |publisher=bloomberg.com |date=September 17, 2013 |accessdate=March 16, 2015}} 5. ^{{cite web|url=http://www.halosheaven.com/2015/4/2/8329651/angels-will-quench-thirst-with-bodyarmor-in-2015 |title=Angels will quench thirst with bodyarmor in 2015}} 6. ^{{cite web|last=Madden|first=Lance|url=https://www.forbes.com/sites/lancemadden/2012/08/14/rob-gronkowski-becomes-endorser-investor-for-bodyarmor-superdrink/ |title=Rob Gronkowski Becomes Endorser, Investor for BodyArmor SuperDrink - Forbes |publisher=forbes.com |date=August 14, 2012 |accessdate=March 16, 2015}} 7. ^{{cite web|last=Sorkin|first=Sam|url=https://www.goldenstateofmind.com/2015/2/19/8072927/golden-state-warriors-klay-thompson-signs-endorsement-deal-with-bodyarmor-sports-drink |title=Klay Thompson signs endorsement deal with BodyArmor Sports Drink|publisher=goldenstateofmind.com |date=February 19, 2015}} 8. ^{{cite web|last=Heitner|first=Darren|url=https://www.forbes.com/sites/darrenheitner/2014/10/07/wnba-superstar-skylar-diggins-becomes-bodyarmor-endorser/ |title=WNBA Superstar Skylar Diggins Becomes BODYARMOR Endorser| publisher=forbes.com |date=October 7, 2014 |accessdate=March 16, 2015}} 9. ^{{cite web|last=Schaelaeckens|first=Leander|url=http://www.foxsports.com/soccer/story/sydney-leroux-continues-to-pursue-her-dreams-despite-difficult-path-uswnt-092314 |title=USA's Leroux continues to pursue her dreams despite difficult path| publisher=foxsports.com |date=September 23, 2014 |accessdate=March 16, 2015}} 10. ^{{cite web|last=Costa|first=Brian|url=https://blogs.wsj.com/dailyfix/2015/04/02/mike-trout-spurs-sports-drink-deal-between-angels-bodyamror/ |title=Mike Trout Spurs Sports-Drink Deal Between Angels, BodyArmor| publisher=wsj.com |date=April 2, 2014 |accessdate=April 10, 2015}} 11. ^{{cite news|url=https://www.bevnet.com/news/2018/bodyarmor-heads-ufc-octagon-official-sports-drink|title=BodyArmor Heads Into UFC Octagon As ‘Official Sports Drink’|date=17 January 2018|work=BevNet|accessdate=18 March 2019}} 12. ^{{cite news|url=http://www.espn.com/mens-college-basketball/story/_/id/25274006/bodyarmor-drink-branding-replacing-powerade-ncaa-championships|title=BodyArmor drink, branding replacing Powerade at NCAA championships|last=Rovell|first=Darren|date=14 November 2018|work=ESPN.com|accessdate=18 March 2019}} 13. ^{{Cite web|url=https://www.bizjournals.com/baltimore/blog/morning-edition/2013/12/under-armour-settles-case-against-body.html|title=www.bizjournals.com/baltimore/blog/morning-edition/2013/12/under-armour-settles-case-against-body.html|website=www.bizjournals.com|access-date=2017-10-06}} External links{{Sports Drinks}} 2 : Food production companies based in New York City|Sports drinks |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。