| 词条 | Pet Rock |
| 释义 |
With his money, Dahl opened a bar named "Carry Nations" in downtown Los Gatos, California, a reference to Carrie Nation.{{r|ap19770207}} Dahl continued to work in advertising; however, he avoided interviews for years, because "a bunch of wackos" harassed him with lawsuits and threats. Dahl said in 1988: "Sometimes I look back and wonder if my life would have been simpler if I hadn't done it."{{r|mj19881115}} DevelopmentIn April 1975, in a bar in Bonny Doon, Gary Dahl listened to his friends complain about their pets; this gave him the idea for the perfect "pet": a rock.[4] A rock would not need to be fed, walked, bathed, or groomed, and it would not die, become sick, or be disobedient. Dahl said that they were to be the perfect pets and joked about it with his friends.[5] He took his idea seriously, however, and drafted an "instruction manual" for a pet rock. The manual was full of puns and gags that referred to the rock as an actual pet. Dahl's biggest expense was the die-cutting and manufacture of the boxes. The rocks only cost a penny each, and the straw was nearly free. For the initial run of booklets, Dahl had a printing job for a client, and "tacked" the pet rock booklet onto the main job. This resulted in a batch requiring only a cut and trim, at almost no cost except for some labor. MarketingA 32-page official training manual titled The Care and Training of Your Pet Rock was included, with instructions on how to properly raise and care for one's new Pet Rock (notably lacking instructions for feeding, bathing, and so on).[6] The instruction manual was the real product, full of gags, puns and jokes, and contained several commands that could be taught to the new pet. While "sit" and "stay" were effortless to accomplish, "roll over" usually required a little extra help from the trainer. "Come," "stand" and "shake hands" were found to be near-impossible to teach; however, "attack" was fairly simple (also with some additional help from the owner's force). AvailabilityThe Pet Rock became available again on September 3, 2012. Rosebud Entertainment currently holds the United States trademark rights to the Pet Rock.[7] See also
References1. ^{{cite news | url=https://news.google.com/newspapers?id=VhBXAAAAIBAJ&sjid=V0MNAAAAIBAJ&pg=4238%2C2999792 | title=Pet rock millionaire offers a new method to getting stoned | work=The Miami News | date=1977-02-07 | agency=Associated Press | accessdate=December 18, 2011 | pages=2A}} 2. ^{{cite news | url=https://news.google.com/newspapers?id=TG8aAAAAIBAJ&sjid=1SoEAAAAIBAJ&pg=4700%2C7130376 | title=Between Pet Rock and a hard place | work=The Milwaukee Journal | date=1988-11-15 | accessdate=December 18, 2011 | pages=2A}} 3. ^{{cite book|last=Olson|first=James Stuart|title=Historical Dictionary of the 1970s|publisher=Greenwood Publishing Group|year=1999|page=284}} 4. ^1 {{cite book|editor= Bathroom Reader's Institution|title= Uncle John's Legendary Lost Bathroom Reader|publisher= Portable Press|isbn= 1-879682-74-5|page= 373|chapter= The Latest Thing}} 5. ^{{cite web|url= http://www.virtualpet.com/vp/farm/petrock/petrock.htm|title= Pet Rocks|work= Encyclopedia of POP Culture|publisher= Harper Perennial Press |year= 1992|author= Jane and Michael Stern|accessdate= 2015-07-18}} 6. ^{{cite web|url=https://www.scribd.com/doc/252772385/The-Care-and-Training-of-Your-Pet-Rock-Manual-by-Gary-Dahl|title=The Care and Training of Your Pet Rock Manual by Gary Dahl|work=Scribd}} 7. ^{{cite web|url=http://tsdr.uspto.gov/#caseNumber=76656255&caseType=SERIAL_NO&searchType=statusSearch|title=Trademark Status & Document Retrieval|work=uspto.gov}} }} External links
6 : Products introduced in 1975|1970s fads and trends|1970s toys|Novelty items|Rocks|Virtual pets |
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