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词条 Caroline R. Jones
释义

  1. Life

  2. References

{{Infobox person
| name = Caroline R. Jones
| image = Caroline R. Jones.jpg
| alt =
| caption =
| birth_name =
| birth_date = {{Birth date|1942|2|15}}
| birth_place =
| death_date = {{Death date and age|2001|6|28|1942|2|15}}
| death_place =
| nationality = American
| alma_mater = University of Michigan
| employer =
| organization = J. Walter Thompson,
BBDO,
Zebra Associates,
Mingo-Jones,
Caroline Jones Advertising
| other_names =
| occupation = Advertising executive
| years_active =
| known_for =
| notable_works =
}}

Caroline Robinson Jones (February 15, 1942 - June 28, 2001) was among the first female African-American advertising figures.

Life

Caroline Robinson Jones was born in Benton Harbor, MI on February 15, 1942. She went on to graduate from the prestigious University of Michigan in Ann Arbor,Mi. Jones went on to work for advertising agencies such as J. Walter Thompson and BBDO. Jones later went on to found agencies that specialized in minority advertising, making her among the first to do so. She helped found Caroline Jones Advertising, Zebra Associates, and Mingo-Jones,[1] these were among the first agencies to be created by primarily African American executives and also among the first to focus on minority advertising.

[2] Clients of Caroline Jones Advertising included American Express, the National Urban League,[1] and Miller High Life.[3] In 1979, her agency developed the slogan "We Do Chicken Right!" for Kentucky Fried Chicken (now KFC).[1] Caroline Robinson Jones died on June 28, 2001 from Cancer.

References

1. ^{{cite web|title=Caroline R. Jones: Trailblazing adwoman|url=http://americanhistory.si.edu/blog/caroline-r-jones-adwoman|website=O Say Can You See?|publisher=National Museum of American History|accessdate=2 June 2015}}
2. ^{{cite web|last=Elliott|first=Stuart|title=Caroline Jones, 59, Founder Of Black-Run Ad Companies|url=https://www.nytimes.com/2001/07/08/nyregion/caroline-jones-59-founder-of-black-run-ad-companies.html|work=The New York Times|publisher=The New York Times|accessdate=October 11, 2013}}
3. ^{{Cite book|title = Caroline R. Jones Collection|url = http://siris-archives.si.edu/ipac20/ipac.jsp?uri=full=3100001~!166205!0|first = Caroline Robinson|last = Jones}}
{{authority control}}{{DEFAULTSORT:Jones, Caroline R.}}{{US-business-bio-1940s-stub}}

5 : 1942 births|2001 deaths|University of Michigan alumni|Advertising people|20th-century American businesspeople

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