1. Production

2. Reception
    Critical reception  Commercial and chart performance 

3. Music video
    Costume 

4. Accolades

5. Track listings

6. Versions

7. References

"Chammak Challo" was dubbed as the "trademark of Ra.One's publicity campaign". The song was named the most downloaded song and video of the year in India in a survey by wireless telephone major Airtel.^[4] It was rated as the best item number of 2011 in a Mid Day poll.^[5] The song also topped the MirchiTop 100 charts as the song of year.^[6] "Chammak Challo" also entered the Top 10 "World Songs" list of iTunes in eight countries, reaching No. 1 at three of them.^[7] Due to the extremely positive response for the song, Akon decided to branch out and make tracks especially for Bollywood projects and wanted to have a dedicated branch to produce music for Bollywood with local talent.^[8] Subsequently, Akon received a nomination for Best Male Playback Singer at the 2012 Filmfare Awards. According to the insider report, Akon was paid $350,000 to sing this song.{{Citation needed|date=June 2017}}

Production

"Chammak Challo" was composed by music duo Vishal-Shekhar and co-composed by Akon who arrived in Mumbai in March 2010 for two days to record it.^[9]{{failed verification|date=September 2012}} Shahrukh Khan, Kareena Kapoor and Ra.One director Anubhav Sinha held a press conference to declare the association of the Grammy-nominated singer with the film.^[10] was recorded at the Yash Raj Studios.^[9] The lyrics were penned by Vishal Dadlani and Niranjan Iyengar.^[11] The lyrics are primarily in Hindi and Tamil, with a few English lines included.

Along with the English parts, Akon sang parts of the song in Hindi by himself.^[12] Hamsika Iyer sang the Hindi and Tamil parts.^[11] According to the music directors, the Senegalese American R&B singer had no problems voicing the Hindi lyrics: "It was really easy for Akon. When he came to the studio and we told him that he would have to sing in Hindi too, he got really excited. Once he heard the lines, he started singing fluently. It took him only three-four hours to learn...he picked up everything so well," said Shekhar.^[12][13] The song is produced by Giorgio Tuinfort, who produced Gwen Stefani's The Sweet Escape, featuring Akon.^[17]

The remix version by DJ Khushi was a club mix with more electronic sounds, dholki and vocal effects. Khushi was referred to Khan by the Moranis for remixing the song; Khushi made a demo and sent it to Khan who was impressed by it and told him to complete the track.^[14] In an interview, Khushi said: "Remixing 'Chammak Challo' was not just an amazing and an exciting experience but it also came with a lot of responsibility to make a track that compliments the song as it was already a very big hit even before the release."^[14]

Reception

Critical reception

Vivek Warrier was impressed by Akon's Hindi and said "Full marks to Akon for his wonderful Hindi – yes, he sings 'Chammak Challo' in Hindi. He is, in fact, better than Remo. The song has good use of Vocoder and other classic 'Akon-ic' effects which also includes the "Oh oo oo" which is what Akon is known for". He also noted that "the three remixes of the song, also included in the album, add value to the album from a commercial point of view".^[18] Devesh Sharma from Filmfare said "'Chammak Challo' rules – and how! The song, sung by international R&B icon Akon, is superbly produced by Giorgio Tuinfort. Tuinfort turns Vishal-Shekhar's tunes into a haunting medley that invades your brains and refuses to go away. kareena sings in such a way that you believe that it's actually Shah Rukh Khan who's crooning the song. Getting the Hindi diction right is by itself an achievement. Hamsika Iyer accompanies Akon in the film version and her full throated voice adds to the charm." He also appreciated the remixes calling them "well crafted".^[19]

Commercial and chart performance

"Chammak Challo" is a favourite at Indian nightclubs.^[13][20] The song also occupied the top position at the Indian Singles Chart for several weeks.^[21] The remixed version of "Chammak Challo" by DJ Khushi has been "hitting the popularity charts".^[14]

Music video

The music video of the song is picturised on the lead pair of the film, Shahrukh Khan and Kareena Kapoor, dancing together in a specially constructed set at Yash Raj Studios. The music video received mixed to positive reviews, with some critics praising its fresh and hybrid style of choreography by Ganesh Hegde, while others criticising the costumes, especially those of the background dancers.^[11][15] While shooting for the song in Mumbai, Russian President Dmitry Medvedev visited Yash Raj Studios to watch Khan and Kapoor at work.^[22]

Red Chillies, Khan's production house created a video for the remixed version by Delhi-based DJ Khushi and put it up on the official YouTube channel of the film. The video contained shots from the original song, with the remix as the background score. Khushi said "I met SRK recently at an awards ceremony in Gurgaon, where he said, 'I had to make a video for this. It was the best remix on the CD and it was getting great feedback.' So, he made the video."^[23] Within the first couple of days, the video received more than 400,000 views from social networking sites.^[14]

Costume

The costume of Kareena Kapoor in the song received widespread media coverage. Kapoor wore a red sari draped in the style of a dhoti.^[24] The sari along with Kapoor's look was designed by Manish Malhotra.^[25] Subsequently, the sari became colloquially known as "the Kareena wala red."^[25]

Fashion experts commented on the topic, unanimously praising Kapoor's look. Film stylist Samidha Wanganoo applauded Kapoor's ability to carry off a "fiery and bold" colour like red, and claimed that "It [red] makes the haute black look so redundant now." Mauritius-based fashion consultant Kiran Gidwani-Tolaram said, "The red that Kareena is wearing in the song is a very vibrant and hot shade. It is natural when someone as stunning as her wears a bold colour like that, it is bound to be in vogue and dictate trends." Gidwani-Tolaram reported about a "flood" of demands for exactly the same style of sari, and commented that the particular style was the favourite of the Mauritian Prime Minister's wife. However, Sangita Kathiwada, creative director of a prominent Mumbai fashion store, dismissed the theory that Kapoor had popularised red saris and said, "What is Kareena Kapoor wala red? I mean Kareena is gorgeous and looks lovely in the "Chammak Challo" song and many more saris will sell because she just looks stunning wearing it. But I still wouldn't go as far as calling it the Kareena Kapoor wala red."^[25]

Accolades

Track listings

• CD Single^[15]
  1. "Chammak Challo" (Album Version) – 3:46
  2. "Chammak Challo" (Remix by Abhijit Vaghani) – 4:36
  3. "Chammak Challo" (Remix by DJ Khushi) – 4:17
  4. "Chammak Challo" (Akon solo version) – 3:47

Versions

• In 2012, the UK-based South Asian artist Arjun released an R&B remix of the song with added English language lyrics and new musical arrangement.^[28]

References

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