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词条 Chictopia
释义

  1. History

  2. Brand partnership

  3. Overview

  4. References

  5. External links

{{Infobox Website
| name = Chictopia
| favicon =
| logo =
| screenshot =
| caption =
| url = chictopia.com
| commercial =
| author = Helen Zhu, Corinne Chan, Richard Ho
| editor =
| type = Social Commerce
| registration =
| launch date = 2008
| current status = Active
}}

Chictopia is an online fashion site based in San Francisco.[1][2] The website

is designed for fashion enthusiasts and bloggers to create profiles, post outfits, set up online shops, and socialize with others interested in fashion.[3] The site currently has over 255,000 users and more than 13 million page views per month.[4][5]

History

Chictopia was founded by Helen Zhu, Corinne Chan, and Richard Ho in 2008.[6][7] Zhu and Chan both attended University of California Berkeley, with Zhu graduating in mechanical engineering and Chan electrical engineering and computer science.[8] Prior to Chictopia, Zhu worked for eight years in the web industry as a product manager, Chan as a software engineer and systems architect, and Ho as an integrated circuit designer.[9][10]

Brand partnership

In 2009, the clothing brand American Apparel featured several active Chictopia users as models as part of an ad campaign that ran on the site and elsewhere titled, "Our Friends from Chictopia."[11][12][13] In 2011, Chictopia ran its first “Influential Blogger of the Year” competition featuring eight rising fashion bloggers. In 2013, Chictopia held a social shopping event with American Apparel and Crossroads Trading Co. called “Shop it Like it’s Hot” in the SoMa District of San Francisco.[14]

Overview

The website is designed for users interested in fashion and looking to refine and showcase their personal style.[15] Users upload outfit photos, describe their physical traits, and connect to other users who share similar body types, complexion, and style. Users can get an idea of how clothes would look on themselves and how to style them in a relatable way, as opposed to fashion models.[15]

Zhu has said she wants Chictopia to be what YouTube has been for filmmakers and what Myspace has been for musicians.[15][16][17]

Teen Vogue named Chictopia "The Next Big Thing" shortly after its founding.[18][18] Nylon lists the website in its "Top 4 Style Sites."[19] Women's Wear Daily named Chictopia “Top six sites to watch”, along with Polyvore, Foursquare, and three others in 2010.[20]

References

1. ^{{cite news |url=https://www.nytimes.com/2010/06/13/fashion/weddings/13VOWS.html?_r=0 |title=Helen Zhu and Richard Ho |author=Rafkin, Louise |publisher=New York Times |date=June 11, 2010}}
2. ^{{cite web |url=https://techcrunch.com/2008/06/23/chictopia-takes-on-sugar-inc-with-everybody-is-ugly/ |title=Chictopia Takes On Sugar Inc With "Everybody is Ugly" |author=Kincaid, Jason |publisher=TechCrunch |date=July 23, 2008}}
3. ^{{cite web |url=http://voices.yahoo.com/chictopia-approach-fashion-6023936.html |title=Chictopia - a New Approach for Fashion |author=Slink, Missy |publisher=Yahoo |date=May 16, 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20140101061419/http://voices.yahoo.com/chictopia-approach-fashion-6023936.html |archivedate=2014-01-01 |df= }}{{unreliable source?|date=July 2015}}
4. ^{{cite web |url=http://www.chictopia.com/about |title=Chictopia About |publisher=Chictopia}}
5. ^{{cite web |url=http://www.palatinate.org.uk/?p=34825 |title=How social media changed the face of fashion |author=Perry, Caroline |publisher=Palatinate |date=February 2013}}
6. ^{{cite web |url=http://www.crunchbase.com/company/chictopia |title=Chictopia CrunchBase Profile |publisher=CrunchBase}}
7. ^{{cite web |url=http://www.linkedin.com/company/chictopia |title=Chictopia LinkedIn |publisher=LinkedIn}}
8. ^{{cite news |url=http://coe.berkeley.edu/news-center/publications/forefront/archive/forefront-spring-2009/alumni-update/tricks-of-the-trade-chictopia |title=Tricks of the trade: Chictopia |publisher=UC Berkeley Engineering Alumni Magazine |deadurl=yes |archiveurl=https://web.archive.org/web/20140117022344/http://coe.berkeley.edu/news-center/publications/forefront/archive/forefront-spring-2009/alumni-update/tricks-of-the-trade-chictopia |archivedate=2014-01-17 |df= }}
9. ^{{cite web |url=http://www.chictopia.com/about/helen |title=Helen Zhu About |publisher=Chictopia}}
10. ^{{cite web |url=http://www.chictopia.com/about/corinne |title=Corinne Chan About |publisher=Chictopia}}
11. ^{{cite web |url=http://mashable.com/2009/01/20/chictopia-american-apparel/ |title=Chictopia Chicks Become American Apparel Models |author=Van Grove, Jennifer |publisher=Mashable |date=January 20, 2009}}
12. ^{{cite web |url=http://jezebel.com/5135586/american-apparel-now-sponsoring-bloggers--porn-stars-nsfw |title=American Apparel Now Sponsoring Bloggers & Porn Stars (NSFW) |publisher=Jezebel |date=January 20, 2009}}
13. ^{{cite web |url=http://www.adrants.com/2009/01/american-apparel-hooks-up-with-chictopia.php |title=American Apparel Hooks Up With Chictopia Bloggers |author=Hall, Steve |publisher=Ad Rants |date=January 20, 2009}}
14. ^{{cite web|title=Chictopia Presents: Shop It Like It's Hot|url=http://events.sfgate.com/san_francisco_ca/events/show/303991245-chictopia-presents-shop-it-like-its-hot|publisher=SF Gate}}
15. ^{{cite web|last=Taylor|first=Alana|title=Chictopia.com: Real People Can Be Models Too|url=http://mashable.com/2008/06/11/chictopia/|publisher=Mashable|date=June 11, 2008}}
16. ^{{cite web |url=http://lawofsuccess2.blogspot.com/2010/12/interview-with-helen-zhu.html |title=An Interview with Helen Zhu |author=Haegwan, Kim |publisher=Laws of Success 2.0 |date=August 2, 2010}}
17. ^{{cite web |url=http://heartifb.com/2009/08/28/chictopia-now-an-interview-with-helen-zhu/ |title=Chictopia Now : An interview with Helen Zhu |author=Jacob, Jennine |publisher=Independent Fashion Bloggers}}
18. ^{{cite web |url=http://www.teenvogue.com/blog/teen-vogue-daily/2008/07/next-big-thing-snap-to-it.html |title=Next Big Thing: Snap to It |publisher=Teen Vogue |date=July 16, 2008}}
19. ^{{cite news |url=http://www.chictopia.com/photo/show/38005 |title=Nylon Loves Chictopia |publisher=Nylon |date=October 27, 2008}}
20. ^{{cite web|last=Corcoran|first=Cate|title=Sites to Friend in 2010|url=http://www.wwd.com/media-news/media-features/sites-to-friend-in-2010-2433054|publisher=Women's Wear Daily}}

External links

  • {{Official website|1=http://www.chictopia.com/}}

6 : American blogs|Internet properties established in 2008|Social networking websites|Companies based in San Francisco|2008 establishments in California|Fashion websites

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