| 词条 | Chief experience officer |
| 释义 |
A chief experience officer (CXO) is an executive responsible for the overall experience of an organization's products and services. As user experience (UX) is quickly becoming a key differentiator in the modern business landscape,[1] the CXO is charged with bringing holistic experience design to the boardroom and making it an intrinsic part of the company's strategy and culture. ResponsibilitiesA CXO's responsibilities include:
In a piece in UX Magazine, Lis Hubert said the goal of having a CXO is "to have someone responsible for curating and maintaining a holistic user-, business-, and technology-appropriate experience" at the C-level.[2]{{unreliable source?|date=January 2013}} Authors Claudia Fisher and Christine Vallaster state that a CXO or chief marketing officer is a good idea when "the brand is seen as a strategic driver of the organization."[3] In HealthcareHoward Larkin states that in healthcare, the CXO is "responsible for making sure every aspect of a complex delivery system consistently meets basic patient and human needs" and what it calls "operationalizing the patient experience mission."[4] Perception of titleIn 2006 the New York Times discussed the role of the chief experience officer in the context of a number of other "unconventional" and "wacky" titles being created by Madison Avenue firms with the intent to "signal a realization by an advertiser or agency that in a rapidly changing marketing and media landscape, the time for the tried and true has come and gone."[5] The Wharton Business School has called the proliferation of roles in the C-Suite "Title Inflation",[6] and Herman and Giola warn about the "dangerous side effects" of "job title invention".[7] Related positionsIn a 2012 publication, it was reported that "chief customer officer" (30%) and "chief client officer" (15%) were more commonly used for the role than "chief experience officer" (10%), with 45% utilizing other variations.[8] See also
References1. ^{{Cite web|title = CEO as Chief Experience Officer -|url = http://blog.generalassemb.ly/ceo-chief-experience-officer/|website = GA Blog|access-date = 2016-01-14|language = en-US}} {{Corporate titles}}2. ^{{cite web|last=Hubert|first=Lis|title=UX, It's Time to Define CXO|url=http://uxmag.com/articles/ux-its-time-to-define-cxo|publisher=UX Magazine|accessdate=13 January 2013|date=28 October 2011}} 3. ^{{cite book|last1=Fisher|first1=Claudia|last2=Vallaster|first2=Christine|title=Connective Branding: Building Brand Equity in a Demanding World|url=https://books.google.com/books?id=Mh-4Iq_YntEC&pg=PA147|accessdate=17 January 2013|date=2010-04-01|publisher=John Wiley & Sons|isbn=9780470740873|pages=147–}} 4. ^{{cite web|last=Larkin|first=Howard|title=Chief Experience Officer: Listener-in-chief|url=http://www.nonprofithealthcare.org/news/newsview.asp?id=2133|publisher=Hospitals & Health Networks|date=11 Nov 2012|accessdate=13 January 2013}} 5. ^{{cite web|last=Elliott|first=Stuart|title=Wanted: Experience Officer. Some Necessary.|url=https://www.nytimes.com/2006/09/13/business/media/13adco.html|publisher=The New York Times|accessdate=13 January 2013|date=13 September 2006}} 6. ^{{cite book|last1=Coomber|first1=Steve|last2=Woods|first2=Marc|title=Where Do All the Paperclips Go: ...and 127 other business and career conundrums|url=https://books.google.com/books?id=ezRwOzXhUxkC&pg=PA99|accessdate=17 January 2013|date=2008-06-10|publisher=John Wiley & Sons|isbn=9781906465001|pages=99–}} 7. ^{{cite book|title=The Futurist|url=https://books.google.com/books?id=CwVmAAAAMAAJ|year=2000|publisher=World Future Society}} 8. ^{{cite book|last1=Manning|first1=Harley|last2=Bodine|first2=Kerry|title=Outside In: The Power of Putting Customers at the Center of Your Business|url=https://books.google.com/books?id=zBy2a9bMfXYC&pg=PA186|accessdate=17 January 2013|date=2012-08-28|publisher=Houghton Mifflin Harcourt|isbn=9780547913988|pages=186–}} 2 : Corporate titles|Management occupations |
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