| 词条 | Chooks-to-Go |
| 释义 |
| name = Chooks-to-Go | logo = File:Official Chooks-to-Go 2 Liner Logo.jpg | logo_upright = | logo_alt = | logo_caption = | image = | image_upright = | alt = | caption = | producttype = Food chain | currentowner = Bounty Agro Ventures, Inc. | producedby = | location_country = Philippines | introduced = | discontinued = | related = | markets = Philippines | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = | module = {{Infobox company | embed =yes | trading_name = | native_name = | native_name_lang = | romanized_name = | former type = | type = Privately held company | traded_as = | industry = | fate = | predecessor = | successor = | foundation = | founder = | defunct = | location_city = | location_country = | locations = About 1000 [1] | area_served = | key_people = Ronald Mascariñas Jose Chanyungco | products = Roast chicken, chicken nuggets, chicken hot dogs | production = | services = Take-out foods | revenue = | operating_income = | net_income = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = {{URL|http://www.chookstogo.com.ph/}} | footnotes = | bodystyle = }} | module1 = }}Chooks-to-Go is a chain of stores owned by Bounty Agro Ventures, Inc.{{citation needed|date=February 2016}} (BAVI), a privately owned company operating in the Philippines.[2] It offers roast chicken and processed meats for off-premises consumption and is the largest roasted chicken retail business in the country.[2] Chooks-to-Go currently has close to a thousand outlets. The majority are in suburban areas and small towns, enabling access to a larger part of the population. The product mix is adjusted to suit local preferences. The company has 23 processing plants across the country, allowing logistical and processing flexibility to match daily orders. A cold-chain system delivers fresh products every day. Food safety is constantly monitored, with HACCP compliance underway. Chooks-to-Go is an official partner of the Gilas Pilipinas program for the Philippine men's basketball team since 2016. HistoryChooks-to-Go was launched by Bounty Agro Ventures, Inc. in 2009. Its name combines "chooks" (the Australian casual term for chicken) with "to-go" to indicate its take-out-only format. To differentiate its products from those of competitors, it is marketed as the only roast chicken that can be enjoyed without the use of sauce (masarap kahit walang sauce). This caters both to the Filipinos' love for family gatherings, and the growing market segment of busy consumers with limited time for food preparation. Since its launch, sales have stabilized to near industry-level average volume per store. To reach out to more customers, the company opened more outlets. By the end of 2011, Chooks-to-Go had more stores than the next five most-numerous roast chicken chains combined. In 2012, it was recognized as the top chicken-focused restaurant chain in the country.[3] To keep up with the growth, the brand expanded its broiler and breeder operations. Currently, around 200,000 birds are processed daily, with about half of this set aside for Chooks-to-Go outlets. The company targets an annual production of around 100 million birds by the end of 2013.[4] In an awarding ceremony held last December 11, 2013 entitled “Volume VIII Second Certificate Superbrands Accreditation and Awarding of Certificate," Chooks-to-Go was the singular roasted chicken brand selected to carry the Superbrands Awards Seal for 2013 to 2015.[5] ProductsChooks-to-Go offers oven-roasted chicken in sweet and pepper roast flavors. Fried Chooks is chicken that is fried after roasting, creating a deep flavoured taste. Other products are Juicy Liempo and Chix 22. Chilled products include Chicken Licken hotdogs, Chicken Nuggets, Spicy Necks and Bounty Fresh Valentino Chicken. Fresh Chicken, Chicken Cut-Ups and Marinado are available under the Chooksie's brand. A full service outlet carries 11 SKUs, including chilled dressed chicken and marinated products. OperationsStore personnel are trained and constantly evaluated to maintain high standards of operation and quality of service. Recent results from a UAI study by Consumer Vibe Asia[6] (2012 Project Seneca) showed a best-in-class satisfaction score of 7.5 out of 10, for Chooks-To-Go in the food services arena. To keep quality at the desired level, the brand established the BAVI Academy, which provides in-house training for outlet personnel, and other areas of operations. Chooks-to-Go has a delivery service for certain areas for a minimal fixed delivery fee of PHP30. Customer Service Associates take telephone orders and relay these to hubs, with software automatically determining the best hub based on customer location. For marketing, Chooks-to-Go periodically conducts promotions, which may be on a national or local level. Site selection guidelines are strictly observed, while pre-opening campaigns for new stores are held and in-store merchandising is standardized.[7] See also
References1. ^{{cite web | title=Richard Yap endorses Chooks-to-Go | website=Inquirer Entertainment | date=March 22, 2015 | url=http://entertainment.inquirer.net/161192/richard-yap-endorses-chooks-to-go | accessdate=March 22, 2015}} 2. ^1 {{cite web | url=http://www.philstar.com/business-life/2012-08-20/839973/hidden-champions-philippine-business | title=The hidden champions of Philippine business | publisher=The Philippine Star | date=August 20, 2012 | accessdate=13 February 2014 | author=Lee Flores, Wilson}} 3. ^(2012, July. The Poultry Perspective. Entrepreneur Magazine, 43) 4. ^{{cite web | url=http://www.worldpoultry.net/Home/General/2013/3/Philippines-Chooks-to-Go-is-a-Bounty-success-story-1195658W/ | title=Philippines’ Chooks to Go is a Bounty success story | publisher=World Poultry | date=March 14, 2013 | accessdate=13 February 2014 | author=Buranakanonda, Apisit}} 5. ^"Superbranding and Marketing Success." The Manila Times. N.p., 26 Jan. 2014. Web. 6. ^Consumer Vibe Asia Incorporated | Full-Service Boutique Market Research Company in the Philippines 7. ^{{cite web | url=http://business.inquirer.net/3930/a-big-success-that-has-gone-unnoticed | title=A big success that has gone unnoticed | publisher=Philippine Daily Inquirer | date=June 11, 2011 | accessdate=13 February 2014 | author=Arceo-Dumlao, Tina}} External links
6 : Philippine brands|Restaurant chains in the Philippines|Brand name meats|Fast-food poultry restaurants|Fast-food chains of the Philippines|2009 establishments in the Philippines |
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