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词条 Chuck Brymer
释义

  1. Early years

  2. Career

  3. Author

  4. Personal life

  5. References

  6. External links

{{Infobox person
| name = Charles E. "Chuck" Brymer
| image = Chuck Brymer.jpg
| alt =
| caption =
| birth_date = {{Birth-date and age|July 30, 1959}}
| birth_place = Louisville, Kentucky
| nationality = American
| occupation = Advertising and Branding executive
Author
| known_for = CEO of DDB Worldwide
}}Charles E. "Chuck" Brymer (born July 30, 1959 in Louisville, Kentucky) is a businessman, marketing strategist, author and CEO of DDB Worldwide, an international advertising agency.[1][2][3][4][5]

Early years

Chuck Brymer was born in Louisville, Kentucky the third of four children of Natalie and Robert L. Brymer, then a senior advertising executive at McCann Erikson.[3][6] He graduated from the University of Kentucky's College of Communications & Information with a Bachelor of Arts in communications in 1981.[5]

Career

Brymer worked at various television stations and ad agencies during college. In 1982, he opened and ran BBDO's Houston office at age 24.[3][4][6][7] During his tenure at BBDO, Brymer worked on the company's Chrysler account.[3][7] He left BBDO for Interbrand, a global branding consulting firm in 1985. In 1986, while at Interbrand, Chuck Brymer was named one of Fortune Magazine's People to Watch at age 27.[8]

At Interbrand, Brymer served as founding president of the British company's U.S. Division.[3][4][9][10] He also worked closely with Interbrand founder and CEO John Murphy. Interbrand was purchased by Omnicom Group in 1993.[3][4][11] In 1994, Omnicom appointed Brymer president and CEO of Interbrand.[3][4][10][11] During Brymer's tenure as CEO, Interbrand added multiple international offices.[10]

In 2006, at age 46, Brymer became president and CEO of Omnicom-owned DDB Worldwide, overseeing the company's 200 offices worldwide.[1][2][3][4]

Brymer also helped create Businessweek's "World's Most Valuable Brands" feature.[3][9][12] He has advised the U.S. State Department on the United States' international image.[5][7]

Brymer is active in corporate governance.[13][14][15] He was appointed to the boards of Regal Entertainment Group and the Ad Council in 2007.[13][14] Brymer also serves on the board of Chamber of Commerce of the United States.[15]

Author

Brymer is the author of The Nature of Marketing: Marketing to the Swarm as Well as the Herd ({{ISBN|0230203361}}).[16] He is also a co-author of The Economist's Brands and Branding ({{ISBN|1576601471}}).[17][18]

Personal life

He is married to Tracy Brymer. He has four children.

References

1. ^{{cite web |url=https://query.nytimes.com/gst/fullpage.html?res=9E04E0D81330F937A35757C0A9609C8B63 |title=DDB Worldwide Names an Outsider as Next Chief |publisher=The New York Times |author=Julie Bosman |date= 2006-04-04 |accessdate=2013-09-17}}
2. ^{{cite web |url=https://www.wsj.com/articles/SB114410376771115788 |date=2006-04-04 |title=DBB Names Scarpelli, Brymer to Top Posts |accessdate=2013-09-17 |publisher=The Wall Street Journal}}
3. ^{{cite web |url=http://adage.com/article/news/chuck/108416/ |author=Matthew Creamer |accessdate=2013-09-17 |publisher=Advertising Age |title=Chuck Who? |date=2006-04-10}}
4. ^{{cite web |url=http://adage.com/article/viewpoint/brymer-a-good-move-ddb/108365/ |publisher=Advertising Age |title=Brymer a good move for DDB |accessdate=2013-09-17 |date=2006-04-10}}
5. ^{{cite web |url=http://jat.uky.edu/pageimages/alum_news_2010.pdf |title=Alumni and faculty are honored with college-wide awards |accessdate=2013-09-17 |year=2010 |publisher=UK Alumni Association}}
6. ^{{cite web |url=https://www.nytimes.com/1987/07/28/business/advertising-creating-names-for-products.html |title=Advertising; Creating Names for Products |author=Philip H. Dougherty |accessdate=2013-09-17 |publisher=The New York Times |date=1987-07-28}}
7. ^{{cite journal |title=Q&A |last=Rendon |first=Paul-Mark |journal=Marketing Magazine |date=2007-02-26 |volume=112 |issue=4 }}
8. ^{{cite web |url=http://money.cnn.com/magazines/fortune/fortune_archive/1986/02/17/67132/index.htm |title=People to Watch |author=Andrew Kupfer |publisher=Fortune Magazine |date=1986-02-17 |accessdate=2013-09-17}}
9. ^{{cite journal |title=Where it matters |date=2011-03-01 |publisher=Campaign Asia Pacific }}
10. ^{{cite journal |last=Dinger |first=Ed |title=International Directory of Company Histories |editor-first=Tina |editor-last=Grant |volume=70 |publisher=St. James Press |year=2005 |pages=131–133 }}
11. ^{{cite web |url=https://www.nytimes.com/1993/12/23/business/the-media-business-advertising-addenda-omnicom-acquires-british-brand-expert.html |title=Omnicom Acquires British Brand Expert |date=1993-12-23 |accessdate=2013-09-17 |publisher=The New York Times |author=Stuart Elliott}}
12. ^{{cite web |url=http://www.businessweek.com/magazine/toc/01_32/B3744magazine.htm |title=The Best Global Brands |publisher=Businessweek |date=2001-08-06 |accessdate=2013-09-17}}
13. ^{{cite web |url=http://edgar.secdatabase.com/169/110465907068064/filing-main.htm |accessdate=2013-09-17 |title=United States Securities and Exchange Commission}}
14. ^{{cite web |url=http://www.broadcastingcable.com/article/107462-Ad_Council_Elects_Board_Members.php |title=Ad Council Elects Board Members |accessdate=2013-09-17 |date=2007-01-25 |author=John Eggerton |publisher=Broadcasting & Cable}}
15. ^{{cite web |url=http://www.uschamber.com/about/board |title=Board of Directors |publisher=U.S. Chamber of Commerce |accessdate=2013-09-17}}
16. ^{{cite book |url=http://www.worldcat.org/title/nature-of-marketing-marketing-to-the-swarm-as-well-as-the-herd/oclc/273817646&referer=brief_results |last=Brymer |first=Chuck |year=2009 |title=The nature of marketing: marketing to the swarm as well as the herd |publisher=Palgrave Macmillan}}
17. ^{{cite book |url=http://www.worldcat.org/title/brands-and-branding/oclc/53443184&referer=brief_results |author1=Rita Clifton |author2=John Simmons |author3=Sameena Ahmad |year=2004 |publisher=Bloomberg Press |title=Brands and branding }}
18. ^{{cite web |url=http://www.marketingmagazine.co.uk/article/199797/makes-brands-great |accessdate=2013-09-17 |author=Chuck Brymer |date=2004-01-15 |publisher=Brand Republic Group |title=What makes brands great?}}

External links

  • DDB
  • [https://web.archive.org/web/20130920221055/http://www.interbrand.com/en/Default.aspx Interbrand]
  • [https://web.archive.org/web/20140126104558/http://www.brandchannel.com/home/ Brand Channel]
{{DEFAULTSORT:Brymer, Chuck}}

6 : American chief executives|American advertising executives|American marketing people|Businesspeople from Louisville, Kentucky|1959 births|Living people

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