词条 | ClickHole |
释义 |
|name = ClickHole |image = Clickhole Logo.svg |caption = ClickHole Logo |founded = {{start date and age|2014|6|12}}[1] |motto = "Because all content deserves to go viral."[1] |status = |purpose = To parody content shared on media sites.[2] |fields = Satire, clickbait, surreal humor |language = English |owner = The Onion Inc. |parent = Univision Communications Inc. |key_people = Matt Powers, editor in chief [3] |staff = 30 members[4] |mission = |website = www.clickhole.com}}ClickHole (temporarily known as Cruft and PatriotHole) is a satirical website from The Onion that parodies clickbait websites such as BuzzFeed and Upworthy. It was launched on June 12, 2014,[5][6][8][7] in conjunction with The Onion{{'}}s decision to stop its print edition and shift its focus exclusively to the internet.[8] According to ClickHole's senior editor, Jermaine Affonso, the website "is The Onion's response to click-bait content" and serves as "a parody of online media".[4] Critics noted that, on a deeper level, ClickHole illustrates the shallow nature of social media content and media sites' desperation to share such content.[12][4] AimClickHole aims to mock content posted on media sites, using satire, and tries to make its content shareable. According to its website, ClickHole wants "to make sure that all of [its] content panders to and misleads [its] readers just enough to make it go viral".[9] In most of its posts, ClickHole tries to convey an underlying message, usually poking fun at social media users or societal behaviors.[1][10] The website aims to publish content frequently, setting a target of 7–10 new posts daily.[4] ContentClickHole publishes content in the form of articles, videos, quizzes, blogs, slideshows, and features.[11] Since being founded in June 2014, ClickHole has published parodies of nostalgic content, advice, motivational quotes, sport analysis, life hacks, fashion, and think-pieces (all of which mimic the style and tone of content posted by media sites such as Buzzfeed and Upworthy).[12][13] Another popular feature is "oral histories" of TV shows, websites, and other usually very recent pop culture phenomena.[14] The ClickHole team meets frequently to brainstorm about new ideas and topics that can be written about. The team uses social media feeds as inspiration for topics to satirize, based on the clickbait that is shared most often.[13] ClickHole ensures that its employees put detail into how each topic should be addressed from a satirical point of view, so that its ideas are conveyed successfully. It also was revealed that the team is still at a stage where it is experimenting with ideas to see what is best received by its audience.[3] Content posted on ClickHole also is shared on social media platforms such as Facebook, YouTube, Instagram, Twitter, Tumblr, and Pinterest.[9] In February 2015, ClickHole began posting interactive fiction adventure games called ClickVentures.[15] On February 23, 2017, ClickHole temporarily changed its name to Cruft. The change was unexplained, and the name was changed back the following day.[16] On May 17, 2017, ClickHole was changed to PatriotHole, declaring itself to be "the only viral media site brave enough to SCREAM about REAL Americans" and "the internet’s last stand against the tyranny of the Leftist Media."[17] As PatriotHole, the site's journalistic style shifted to resemble conservative news websites such as Breitbart and InfoWars.[18][19] The site's logo was changed from an orange spiral pattern to a white eagle with orange lines spanning between its wings. Two days later, the site changed back to normal, although PatriotHole was spun off into its own section.[20] On August 29, 2017, PatriotHole introduced Doug Baxter as the host of its eponymous web video series which premiered on September 6, 2017.[21] The show features Baxter as a parody of conspiracy theorist Alex Jones, parodying Jones's views on subjects like Hillary Clinton,[22] globalists,[23] 9/11 conspiracy theories,[24] and products sold through the InfoWars website.[25] On May 9, 2018, ClickHole launched a new liberal-themed site called ResistanceHole, which has a similar theme to PatriotHole but targets liberal news media in its satire, and 'attacks' figures like Donald Trump and Mike Pence (as opposed to PatriotHole, which targets ones like Hillary Clinton and Bernie Sanders).[26] ReceptionWithin the first week of release, some readers criticized ClickHole for what they saw as a lack of originality. It was accused of using Upworthy, The Huffington Post and Buzzfeed for inspiration for its headlines, slideshows, and quizzes respectively.[1] One hundred days after its launch, however, the site garnered high praise from bloggers and readers of The Onion,[27] with 36% web traffic generated via sharing on Facebook. Now the format established by ClickHole is being emulated by some campus satirical newspapers, such as The Michigan Every Three Weekly and The Georgetown Heckler with their spin-off.{{Citation needed|date=October 2017}} Various writers predicted that the website will be a long-term success because its content has consistently been creative and targets a wide audience.[1] They assumed this to be the case as long as ClickHole's audience understand that the website parodies clickbait, and is not clickbait in itself.[13] Celebrity recognitionActor and director George Takei mentioned the website on his official Facebook account after the ClickHole team published an article dedicated to him ("10 Things We Hope George Takei Likes Enough To Share This List") and repeatedly tried to contact him through social media.[3] In another instance, the Facebook account of Robert Downey, Jr. posted a link to the article "What Robert Downey Jr. Would Look Like Today," which had the satirical premise of the actor having died several years ago and stating, "I always try to defy expectations."[28] Writer and comedian B.J. Novak tweeted in March 2018 that the writers at ClickHole "are doing brilliant work."[29] After falling for a fake quote attributed to him on ClickHole, Anderson Cooper dedicated the "Ridiculist" segment of the May 20, 2015, episode of Anderson Cooper 360° to the website.[30] ControversyMany users of social media have taken ClickHole articles to be literal (especially those addressing controversial topics), and have expressed their anger and confusion online.[31] There also has been confusion regarding what ClickHole is trying to achieve with its satire; an article in The Guardian said that it was unclear whether ClickHole is "a satire of clickbait, or good satire done as clickbait".[1] See also
References1. ^1 2 3 4 5 {{cite web|last1=Parker|first1=Sam|title=Can The Onion's Clickhole learn from the viral-hungry websites it targets?|url=https://www.theguardian.com/media/media-blog/2014/aug/14/onion-clickhole-viral-buzzfeed-journalism|work=The Guardian|accessdate=October 13, 2014}} 2. ^{{cite web|last1=Ingram|first1=Mathew|title=It's getting harder to tell what's satire these days, and The Onion's new site Clickhole isn't helping|url=https://gigaom.com/2014/06/12/its-getting-harder-to-tell-whats-satire-anymore-and-the-onions-new-site-clickhole-isnt-helping/|publisher=Gigaom|accessdate=October 18, 2014|date=June 12, 2014}} 3. ^1 2 {{cite web|last1=Gayomali|first1=Chris|title=THE FIRST 100 DAYS OF CLICKHOLE: HOW CREATIVITY (AND GEORGE TAKEI) KEEP THE ONION-Y SITE SIZZLING|url=http://www.fastcompany.com/3036011/how-to-be-a-success-at-everything/the-first-100-days-of-clickhole-how-creativity-and-george-|publisher=Fast Company|accessdate=October 14, 2014}} 4. ^1 2 3 {{cite web|last1=Soren|first1=Emma|title=Inside 'The Onion's New Click-Bait Parody, ClickHole.com|url=http://splitsider.com/2014/06/inside-the-onions-new-click-bait-parody-clickhole-com/|publisher=Splitsider|accessdate=October 16, 2014}} 5. ^Oremus, Will (June 12, 2014). "Area Humor Site Discovers Clickbait", Slate. Retrieved August 4, 2014. 6. ^Crouch, Ian (June 20, 2014). "Sucked into the ClickHole", The New Yorker, Retrieved August 4, 2014. 7. ^Dewey, Caitlin (June 24, 2014). [https://www.washingtonpost.com/news/the-intersect/wp/2014/06/24/the-onion-launched-a-parody-site-called-clickhole-and-not-everyone-got-the-joke-what-happened-next-will-not-surprise-you/ "The Onion Launched a Parody Site called Clickhole, and Not Everyone Got the Joke; What Happened Next Will Not Surprise You"], Washington Post. Retrieved August 4, 2014. 8. ^{{cite web|last1=Bellware|first1=Kim|title=The Onion Is Tired Of Click Bait, And What They're Doing Next Will Explain Everything|url=http://www.huffingtonpost.com/2014/04/30/clickhole-the-onion_n_5240585.html|work=The Huffington Post|accessdate=October 16, 2014|date=April 30, 2014}} 9. ^1 {{cite web|title=What is ClickHole?|url=http://www.clickhole.com/about|publisher=ClickHole|accessdate=October 18, 2014|date=June 12, 2014}} 10. ^1 {{cite web|last1=Zinoman|first1=Jason|title=The Latest News That Isn't John Oliver and Clickhole Take Fake News in Opposite Directions|url=https://www.nytimes.com/2014/07/16/arts/john-oliver-and-clickhole-take-fake-news-in-opposite-directions.html?_r=3|work=New York Times|accessdate=October 19, 2014|date=July 15, 2014}} 11. ^{{cite web|last1=Etherington|first1=Darrell|title=The Onion's ClickHole Opens Its Traffic-Baiting Maw|url=https://techcrunch.com/2014/06/12/the-onions-clickhole-opens-its-traffic-baiting-maw/|publisher=Techcrunch|accessdate=October 14, 2014}} 12. ^{{cite web|last1=Gallagher|first1=Brenden|title=A Look Back at ClickHole's First Month|url=http://uk.complex.com/pop-culture/2014/07/a-look-back-at-clickholes-first-month/nostalgia|website=Complex|accessdate=October 17, 2014|date=July 1, 2014}} 13. ^1 2 3 {{cite web|last1=Oremus|first1=Will|title=Area Humor Site Discovers Clickbait|url=http://www.slate.com/articles/technology/technology/2014/06/clickhole_the_onion_s_new_site_is_more_than_a_buzzfeed_parody.html|work=Slate|accessdate=October 23, 2014|date=June 19, 2014}} 14. ^{{cite web|url=http://www.clickhole.com/search?tags=oral-history|title=Oral History – ClickHole – Because all content deserves to go viral|work=clickhole.com|accessdate=August 29, 2015}} 15. ^{{cite web |last1=Muncy |first1=Julie |title=How ClickHole Crafts the Web's Most Hilarious Adventure Games |url=https://www.wired.com/2016/03/clickhole-adventure-games/ |website=Wired |date=2016-03-26}} 16. ^{{cite web|url=https://www.reddit.com/r/OutOfTheLoop/comments/5vrngt/why_has_clickhole_changed_its_name_to_cruft/|title=Why has Clickhole changed its name to Cruft? • r/OutOfTheLoop|website=reddit|accessdate=November 1, 2017}} 17. ^{{cite web|url=http://www.clickhole.com/article/what-clickhole-230|title=What Is ClickHole?|date=June 12, 2014|publisher=|accessdate=November 1, 2017}} 18. ^{{cite web|url=http://thehill.com/homenews/news/333821-clickhole-rebrands-as-patriothole-to-parody-conservative-websites|title=The Onion's Clickhole rebrands as PatriotHole to parody conservative sites|first=Paulina|last=Firozi|date=May 17, 2017|publisher=|accessdate=November 1, 2017}} 19. ^{{cite web|url=https://www.theverge.com/2017/5/17/15653696/clickhole-patriothole-right-wing-news-parody|title=ClickHole becomes PatriotHole to parody howling right-wing blogs|publisher=|accessdate=November 1, 2017}} 20. ^{{cite web|url=http://www.clickhole.com/article/clickhole-and-patriothole-are-teaming-profit-fract-6093|title=ClickHole And PatriotHole Are Teaming Up To Profit Off A Fracturing America|date=May 19, 2017|publisher=|accessdate=November 1, 2017}} 21. ^{{Cite web|url=https://www.facebook.com/PatriotHole/videos/vb.411063055939696/463485924030742/?type=2&theater|title=Watch 'PatriotHole' Starting 9.6.17|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 22. ^{{Cite web|url=http://www.clickhole.com/video/shadow-money-clinton-foundation-has-spent-billions-6706|title=SHADOW MONEY: The Clinton Foundation Has Spent Billions Of Dollars To Discover A Way For WOMEN To Have Sex With EACH OTHER|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 23. ^{{Cite web|url=http://www.clickhole.com/video/red-alert-globalist-billionaires-have-arranged-sec-6786|title=RED ALERT: GLOBALIST BILLIONAIRES Have Arranged A SECRET MEETING In Davos Where They’re ALL HANGING OUT WITHOUT ME!|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 24. ^{{Cite web|url=http://www.clickhole.com/video/doug-baxter-reveals-truth-about-911-6652|title=DOUG BAXTER REVEALS THE TRUTH ABOUT 9/11|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 25. ^{{Cite web|url=http://www.clickhole.com/video/patriothole-exclusive-protect-yourself-your-most-v-6658|title=PatriotHole Exclusive: Protect Yourself At Your Most Vulnerable With PatriotHole Toilet Armor|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 26. ^{{cite web|title=ClickHole Joins the Fight Against Drumpf with the Launch of ResistanceHole|url=https://www.pastemagazine.com/articles/2018/05/clickhole-joins-the-fight-against-drumpf-with-the.html|website=pastemagazine.com|accessdate=9 May 2018|language=en}} 27. ^{{cite web|last1=Gayomali|first1=Chris|title=THE FIRST 100 DAYS OF CLICKHOLE: HOW CREATIVITY (AND GEORGE TAKEI) KEEP THE ONION-Y SITE SIZZLING|url=http://www.fastcompany.com/3036011/how-to-be-a-success-at-everything/the-first-100-days-of-clickhole-how-creativity-and-george-|website=Fast Company|accessdate=October 18, 2014}} 28. ^{{cite web | url=https://www.facebook.com/robertdowneyjr/posts/385679568267181 | title=I always try to defy expectations. -Robert Downey Jr | accessdate=June 21, 2015}} 29. ^{{cite web | url=https://twitter.com/bjnovak/status/971121886196260864 | title=BJ Novak on Twitter | accessdate=July 8, 2018}} 30. ^{{cite web|title=Anderson Cooper fooled by satire site|url=http://www.cnn.com/videos/us/2015/05/21/ac-sot-ridiculist-tweet-clickhole-satire-site.cnn|accessdate=May 26, 2015|date=May 20, 2015}} 31. ^{{cite web|last1=Dewey|first1=Caitlin|title=The Onion launched a parody site called Clickhole, and not everyone got the joke. (What happened next will not surprise you.)|url=https://www.washingtonpost.com/news/the-intersect/wp/2014/06/24/the-onion-launched-a-parody-site-called-clickhole-and-not-everyone-got-the-joke-what-happened-next-will-not-surprise-you/|work=Washington Post|accessdate=October 11, 2014|date=June 24, 2014}} External links
5 : Satirical websites|The Onion|Fusion Media Group|Internet properties established in 2014|2014 establishments in the United States |
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