词条 | Creative Allies |
释义 |
|name = Creative Allies |logo = |url = www.creativeallies.com |registration = Facebook Connect |foundation = 2009 |location_city = Raleigh, NC, US |location_country = U.S |key_people = Greg Lucas, Carter Laren, Donald Thompson, Kevin Carroll, Amie Thompson |launch_date = March 2010 |current_status = Active |website_type = Crowdsourced Design }} Creative Allies is a digital marketing and media company based in Raleigh, NC known for its celebrity focused crowdsourced design campaigns. The company gives artists from all over the world an opportunity to create original artwork for the coolest global sports and entertainment brands around. HistoryCreative Allies was founded in 2009 by entrepreneurs [https://www.linkedin.com/in/sean-oconnell-18b5402/ Sean O'Connell][1] and [https://www.linkedin.com/in/gnlmno/ Greg Lucas][2]. Seeing a need for emerging musicians to have high-quality designs for tour merchandise, the pair created both a platform and an online community to fill this gap. The process of crowdsourced design allowed artists to interact with their favorite musicians while providing musicians a low cost way to generate amazing art[3][4]. Over the years, the community of artists continued to grow as well as the brand recognition of Creative Allies. The company touts a roster of the biggest celebrity names in the music industry. Creative Allies took the same approach they used to become successful in the music industry, and expanded the business to serve consumer brands as well as sports properties. The original founders and leaders such as [https://www.linkedin.com/in/kevin-carroll-7133955/ Kevin Carroll][5] and [https://donaldthompson.com/ Donald Thompson] have since moved on to other endeavors. In 2018, the board promoted [https://www.linkedin.com/in/amie-thompson/ Amie Thompson], its former Director of Operations, to the role of President & CEO of the company. TechnologyCreative Allies developed a proprietary technology platform, a contest engine, allowing the company to effectively execute design competitions for its clients. The platform allows the company to build contests efficiently, allows creatives to upload submissions to each contest and allows fans to vote on favorite designs through the platform’s voting apparatus[6]. Hosted Design CompetitionsCreative Allies is the home to more than 100,000 creatives from around the world[7], including solo practitioners and avant garde studio collectives. The company connects these creatives with a variety of brands[8] to execute marketing design competitions to generate creative content and spark social engagement. The company has hosted almost 2,000 design competitions including: Music: Megadeth, Billy Joel[9], Twenty One Pilots[10], Mariah Carey[11], Motionless In White, Soundgarden[12], Kendrick Lamar[13][14][15], Slightly Stoopid[16], Petey Pablo[17], Maroon 5[18], Tom Chaplin[19], Bassnecter[20][21], Duran Duran[22], Beastie Boys[23], Counting Crows[24], Gavin DeGraw, Amon Amarth, X Ambassadors, Imagine Dragons, The String Cheese Incident[25], KISS, Guns N Roses, Rob Zombie, Fetty Wap, Rich The Kid, Willie Nelson[26], Ella Mai, Jefferson Airplane[27], Rootfire[28]Sports: ESPN X Games[29], High Country Grizzlies[30], Chris Paul[31], Ball Up, Monster Jam, Supercross, ModKidsUSA, Jalen & Jacoby Arts & Music Festivals: Hangout Music Festival[32], Euphoria Music Festival[33], Gathering of the Vibes[34], Lexington Ave Arts Festival[35], Monterey Jazz Festival[36], Taste of Soul Atlanta, Camp Bisco, SXSW[37]Consumer Brands: Arizona Tea[38][39], BIC Cristal Pens, Ben & Jerry’s, US Polo Association[40], Hard Rock Cafe, Toyota, Blackstone Brewing Company[41]TV / Film: Gilmore Girls[42], Bad Santa, The Big Bang Theory, MacGyver, Orange Is The New Black, Buffy The Vampire Slayer, Rich Kids Additional Marketing ServicesCreative Allies believes that everybody deserves great marketing, no matter the budget. In addition to the foundational crowdsourced design, Creative Allies is a full-service agency with a comprehensive slate of integrated marketing services, including buzz-generating physical and virtual events, viral social, game-changing collateral, advertising that drives traffic, engagement, and purchase, as well as packaging, merchandise, and much more. 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Official 2012 Summer Tour Art Contest|website=www.stringcheeseincident.com|language=en|access-date=2018-11-13}} 26. ^{{Cite web|url=http://stillisstillmoving.com/willienelson/willie-nelson-art-poster-contest/|title=Willie Nelson Art: Poster Contest {{!}} www.stillisstillmoving.com|website=stillisstillmoving.com|language=en-US|access-date=2018-11-13}} 27. ^{{Cite news|url=http://www.epicrights.com/epic-rights-creative-allies-collaborate-global-design-community-stunning-new-merchandise/|title=Epic Rights & Creative Allies - Epic Rights|date=2016-11-05|work=Epic Rights|access-date=2018-11-13|language=en-US}} 28. ^{{Cite news|url=https://rootfire.net/andypritiken/|title=The Story of the Rootfire Logo as told by Creative Allies|date=2013-08-02|work=Rootfire|access-date=2018-11-13|language=en-US}} 29. ^{{Cite web|url=https://espnmediazone.com/us/press-releases/2016/10/x-games-creative-allies-launch-new-design-contest-today/|title=X Games and Creative Allies Launch New Design Contest Today - ESPN MediaZone U.S.|website=espnmediazone.com|language=en-US|access-date=2018-11-13}} 30. ^{{Cite web|url=https://www.hcpress.com/front-page/pieces-falling-place-high-country-grizzlies-aif-franchise-play-holmes-convocation-center.html|title=Pieces Falling Into Place for Grizzlies, AIF Franchise To Play in Holmes Center {{!}} High Country Press|website=www.hcpress.com|language=en-US|access-date=2018-11-13}} 31. ^{{Cite news|url=https://walkwest.com/success-stories/cp3-rising-stars/|title=CP3 Rising Stars Camp {{!}} Live Broadcast & Video Production|work=Walk West|access-date=2018-11-13|language=en-US}} 32. ^{{Cite web|url=http://www.gratefulweb.com/articles/case-mate%C2%AE-and-creative-allies-host-design-contest-2nd-annual-hangout-music-festival|title=Case-Mate® and Creative Allies Host Design Contest for the 2nd annual Hangout Music Festival!|website=Grateful Web|language=en|access-date=2018-11-13}} 33. ^{{Cite web|url=https://austin.com/10-ways-euphoria-helps-local-artists/9/|title=Austin.com 10 Reasons Why Euphoria Fest Is The Place To Be For Austin Artists|website=austin.com|language=en-US|access-date=2018-11-13}} 34. ^{{Cite web|url=https://bhuntr.com/en/competitions/design-poster-gathering-vibes-music-festival|title=獎金獵人|website=bhuntr.com|access-date=2018-11-13}} 35. ^{{Cite news|url=https://dreamspider.wordpress.com/2010/09/01/winner-announced-for-the-laaff-t-shirt-design-contest-through-creative-allies/|title=Winner announced for the LAAFF T-Shirt Design Contest Through Creative Allies!|date=2010-09-01|work=Dreamspider's Blog|access-date=2018-11-13|language=en-US}} 36. ^{{Cite news|url=https://www.axs.com/portland-artist-s-design-chosen-for-2015-monterey-jazz-festival-poster-48813|title=Portland artist's design chosen for 2015 Monterey Jazz Festival poster|work=AXS|access-date=2018-11-13|language=en-US}} 37. ^{{Cite news|url=https://relix.com/news/detail/relix-creative-allies-sxsw-party-takes-place-today/|title=Relix/Creative Allies SXSW Party Takes Place Today - Relix Media|date=2012-03-15|work=Relix Media|access-date=2018-11-13|language=en-US}} 38. ^{{Cite web|url=https://smbp.uwaterloo.ca/2013/06/arizona-iced-tea-celebrated-20-years-and-you-designed-the-cans/|title=AriZona Iced Tea Celebrated 20 Years – And YOU Designed the Cans! – Social Media for Business Performance|website=smbp.uwaterloo.ca|language=en-US|access-date=2018-11-13}} 39. ^{{Cite web|url=https://www.bevnet.com/news/2012/arizona-goes-with-bevnets-pick-for-new-20th-anniversary-flavor/|title=BevNET Knows How to Pick a Winner - AriZona Goes with Cherry Lime Rickey for New Flavor - BevNET.com|website=BevNET.com|language=en-US|access-date=2018-11-13}} 40. ^{{Cite news|url=https://www.licenseglobal.com/sports/us-polo-assn-fetes-125-years|title=U.S. Polo Assn. Fetes 125 Years|date=2015-01-09|work=License Global|access-date=2018-11-13|language=en}} 41. ^{{Cite web|url=http://dangerbirdrecords.com/news/design-a-custom-beer-bottle-inspired-by-t-hardy-morris-for-blackstone-brewing-company/|title=Dangerbird Records Design a custom beer bottle inspired by T. Hardy Morris for Blackstone Brewing Company|last=Dangerbird|website=dangerbirdrecords.com|language=en-US|access-date=2018-11-13}} 42. ^{{Cite news|url=https://raleighco.com/writing/raleighs-creative-allies-gets-gilmore-girls-gig/|title=Raleigh's Creative Allies gets Gilmore Girls gig - Raleigh & Company|date=2016-12-02|work=Raleigh & Company|access-date=2018-11-13|language=en-US}} 3 : Companies based in Asheville, North Carolina|Companies established in 2009|2009 establishments in North Carolina |
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