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词条 Cunningham Communication
释义

  1. Recognition

  2. Notable alumni

  3. References

  4. External links

Cunningham Communication, Inc. was a prominent public relation firm in Silicon Valley in the 1980s and 1990s that had many well-known clients in high-tech,[1][2] including Adobe, Cisco, Motorola, PeopleSoft, Hewlett-Packard, and the IBM Consumer Division.[3] It was founded by Andy Cunningham in 1985 after she left Regis McKenna.

Cunningham Communication developed the Momentum Management methodology[4] that was documented in the book Momentum: How Companies Become Unstoppable Market Forces by John Volkmann and Ron Ricci.[5]

In 1999, Cunningham Communication was reorganized into five subsidiaries with their own separate brands - Cunningham Public Relations, the Brand Momentum Group, the Momentum Research Group, Cunningham Ventures, and Fifth Gear.[6] The firm was acquired in 2000 by Incepta and renamed Citigate Cunningham.[7] After the dot-com bubble burst, the five companies were brought back together under the Citigate Cunningham brand.[8] Andrea Cunningham stepped down from her position as CEO in 2003 to form CXO Communication.[9][10]

Incepta merged with Huntsworth in 2005. In 2009, Huntsworth, merged Citigate Cunningham with Connecting Point Communications.[11] The remnants of the firm are now part of Grayling Communications.

Recognition

  • Ranked 412 in Inc. Magazine's 500 Fastest Growing Private Companies in 1991

Notable alumni

  • Andy Cunningham, Founder of ZERO1 and currently the Founder and President of Cunningham Collective
  • Zach Nelson, President and CEO of NetSuite[12]
  • Ron Ricci, Vice President, Executive and Customer Engagement at Cisco, and noted co-author of The Collaboration Imperative: Executive Strategies for Unlocking Your Organization's True Potential and Momentum: How Companies Become Unstoppable Market Forces[13]
  • John Volkmann, Former Vice President of Corporate Communications at AMD and co-author of Momentum: How Companies Become Unstoppable Market Forces
  • Andrew Wittman, Former Chief Marketing Officer of CA Technologies and currently the Chief Marketing Officer of Okta[14]
  • Julie Meyer, American born entrepreneur and inventor
  • Nick Sturiale, Managing Partner, Ignition Partners
  • Dan Race, Vice President of Corporate Communications, GoDaddy
  • Brett Murray, Vice President of Marketing, View, Inc.
  • Amanda McPherson, Chief Marketing Officer and Vice President of Developer Programs, The Linux Foundation
  • Hadley Wilkins, Head of Marketing, Redpoint Ventures and former Executive Vice President, U.S. Technology Practice at Hill+Knowlton Strategies
  • Mary Moslander, President and CEO of LiveHealthier, and former Vice President of Strategy and Product Development for the Washington Post[15]
  • Maxine Friedman, Senior Vice President of Bionic Solution

References

1. ^Fast Company. March 31, 1998. The Power of Public Relations
2. ^Kawasaki, Guy (1992). [https://books.google.com/books?id=lhs5nEwY4LIC&pg=PA172&dq=%22Cunningham+Communication%22&hl=en&sa=X&ei=hbqvUfilA8mzigLT_4HgAw&ved=0CDwQ6AEwAg Selling the Dream], p. 172. (Google Books). Retrieved June 4, 2013.
3. ^[https://web.archive.org/web/20000510230543/http://www.cunningham.com/f_clients.html Cunningham Communication Clients] (Web archive May 10, 2000)
4. ^[https://web.archive.org/web/20000613041633/http://www.cunningham.com/f_momentum.html Momentum Management Methodology] (Web archive May 10, 2000)
5. ^Momentum: How Companies Become Unstoppable Market Forces (excerpt). October 28, 2002. Harvard Business School.
6. ^PR Week, November 22, 2013 Cunningham set to grab dot-coms. Retrieved June 4, 2013.
7. ^The New York Times, July 27, 2000. [https://www.nytimes.com/2000/07/27/business/the-media-business-advertising-addenda-2-agencies-agree-to-be-acquired.html THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; 2 Agencies Agree To Be Acquired]
8. ^The Holmes Report, February 18, 2001. Cunningham Announces Layoffs, Restructuring
9. ^New Strategic Communication Firm Formed by Industry Veteran; Andy Cunningham Leaves Incepta to Form Privately Held Consultancy for Business-Critical Communication Assignments. (Press release)
10. ^PR Week, March 24, 2003. Cunningham and Incepta part ways after three years. Retrieved June 4, 2013.
11. ^Huntsworth acquires Connecting Point, folds in Citigate Cunningham, November 3, 2009, PR Week
12. ^IT Business Edge, October 10, 2008. There's Method Behind Zach Nelson's Madness. Retrieved June 10, 2013.
13. ^Soundview Executive Book Summaries. Book Review
14. ^{{cite web | url=https://www.linkedin.com/in/awittman | title=Andrew Wittman | work=LinkedIn | accessdate=February 22, 2016}}
15. ^LiveHealthier Corporate Biographies. Retrieved June 12, 2013.

External links

  • [https://web.archive.org/web/20000510194806/http://www.cunningham.com/ Cunningham Communication Website] (Web archive May 10, 2000)
  • [https://web.archive.org/web/20130510212936/http://www.graylingcp.com/ Grayling Connecting Point Website]
  • The Collaboration Imperative

4 : Branding companies|American companies established in 1985|Public relations|Marketing organizations
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