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词条 C. Wonder
释义

  1. Merchandise

  2. History and Operations

  3. People

  4. Television

  5. Controversies

  6. Awards

  7. References

     Further reading 

  8. External links

{{Undisclosed paid|date=September 2017}}{{Infobox company
| name = C. Wonder
| logo = C.Wonder Logo (2).jpg
| logo_size = 250px
| type =
| foundation = 2011
| location =
| key_people = J. Christopher Burch
| industry = Retail fashion
| homepage = C. Wonder website
}}

C. Wonder is a fashion retailer founded by J. Christopher Burch in 2011.

Merchandise

C. Wonder sells women's clothing, accessories, as well as home decor items.[1][2] The stores also sells electronics and other products, leading The New Yorker to label the company as "the World's Fair of retail".[3] Personalization of the merchandise in C. Wonder stores includes monogramming your initials on their clothing and belt buckle customization.[4] More expansive items such as pillows, table ware, art books,[5] and picnic baskets have also been sold.[6]

History and Operations

The founding and opening of C. Wonder was in 2010.[6] In July 2011 the first C. Wonder signs were posted on the exterior of a storefront on Spring Street in New York City, with a website posted describing the plans for C. Wonder's concept and line.[7] On October 22, 2011 C. Wonder launched its original 7,200 square foot location in Manhattan, featuring fitting rooms with touch screens where customers could adjust the lighting or change the music while trying on the clothing. C. Wonder also introduced store wide check-out capabilities for its sales associates via mobile points of sale (mPOS), allowing sales associates to check-out customers via iPod touches anywhere in the store.[8][9][10]

Architectural Digest called the store "the next generation of shopping", writing that the store also allowed customers to monogram their merchandise and that a retail website would launch soon.[11] The first store was designed in an empty factory an hour outside of Shanghai, China, and then shipped to New York for the grand opening. This was the first US retail store to ever be entirely produced and manufactured in China.[12] In September 2012 C. Wonder launched its second flagship store in Time Warner Center.[13] The space moved into part of the building previously occupied by Borders and covered more than 8,000 square feet.[15] Burch has stated that C. Wonder stores are designed on the principle of disrupting the traditional retail environment.[14] Part of C. Wonder's retail strategy is to open up seasonal pop up stores in places like Southampton in New York State and Nantucket in Massachusetts, in addition to their permanent stores.[15] The first California location of C. Wonder opened in August 2012 at the Fashion Island Mall located in Newport Beach.[16] In 2012, C. Wonder opened eight new stores in total.[17]

C. Wonder stores regularly host charitable events to help local charities. In February 2012, a C. Wonder store in Paramus, New Jersey hosted a private shopping even where 10% of sales went to the Gilda’s Club Northern New Jersey cancer support organization.[18]

In November 2013, C. Wonder signed a "licensing agreement with Al Tayer to open stores in the Middle East, such as the Mall of the Emirates, in Dubai, in early Spring 2014.[19] Vince Montemarano, senior vice president of international at C. Wonder, said stores in "the Middle East, Latin America and Asia will be franchised".[19]

{{As of| 2013}}, in the U.S., C. Wonder operates 30 stores.[19]

On November 21, 2014, it was revealed that C. Wonder would significantly reduce their domestic retail operations. C. Wonder made no official announcement, but a report surfaced a day later detailing the locations likely to close.[20]

In January 2015, the company filed for bankruptcy.[21]

People

The President of C. Wonder was Andrea Hyde until March 2014.[22] Also, a past president was Amy Shecter.[23] The founder J. Christopher Burch began his career in the fashion world in 1976, when he launched Eagle’s Eye—a company that eventually established retails stores across the US.[24][25] Burch also co-founded the Tory Burch fashion house, as well as ventures like Jawbone cellular phone accessories and Powermat Technologies.[6]

Television

On June 3, 2012, C. Wonder was featured in the television program The Pitch, a reality television show airing on the AMC television network. During this episode, two advertising agencies pitched to founder J. Christopher Burch to become the advertising agency for C. Wonder. The two firms bidding for the business were Womenkind and the winner Digo. The slogan for the Digo pitch was "A Great Mood Can Change the World", and Burch stated that he would like to employ Womenkind to work on advertising campaigns for future brands.[26]

Controversies

The founder of C. Wonder has been involved in a lawsuit with his ex-wife, regarding potential similarities between the C. Wonder and Tory Burch brands. At the time of the lawsuit, J. Christopher Burch was still Chairman of the Board for Tory Burch. In October 2012, J. Christopher Burch launched a lawsuit against Tory Burch, accusing them of blocking his attempts to sell part of his shares in Tory Burch and claiming that C. Wonder's price point is much lower than Tory Burch products, preventing him from competing with the brand.[27] This lawsuit, as well as all pending legal claims between the C. Wonder founder and his ex-wife, was settled on December 31, 2012.[28]

Awards

Accessories Council Excellence Award for Speciality Retailer of the Year, 2012.[29]

References

1. ^{{cite news |url=http://articles.philly.com/2013-01-02/news/36095892_1_tory-burch-customer-service-luxury-brands |title=Dead ringers for luxury brands |date=January 2, 2013 |accessdate=January 29, 2013 |author=Elizabeth Wellington |publisher=Philadelphia Inquirer}}
2. ^{{cite web |url=http://racked.com/archives/2011/11/22/check-out-the-elva-fields-capsule-collection-for-c-wonder.php |publisher=NY Racked |date=November 22, 2011 |accessdate=January 29, 2013 |title=Check Out the Elva Fields Capsule Collection for C. Wonder |author=Lilit Marcus}}
3. ^{{cite news |url=http://www.newyorker.com/arts/reviews/2011/11/21/111121goav_GOAT_avenue_marx?currentPage=all |title=On and Off The Avenue: C. Wonder |date=November 21, 2011 |accessdate=January 29, 2013 |author=Patricia Marx |publisher=The New Yorker}}
4. ^{{cite news |url=https://query.nytimes.com/gst/fullpage.html?res=9D02E1DF143BF933A15753C1A9679D8B63 |title=Browsing – First Stop: The Gift Shop |publisher=New York Times |last=Blumenthal|first=Erica M.|date=October 20, 2011 |accessdate=January 29, 2013}}
5. ^{{cite news |title=From Accessories to Art Books |date=January 12, 2012 |publisher=New York Times |author=Rima Suqi}}
6. ^1 {{cite news |url=http://www.foxnews.com/health/2010/11/05/psychology-money-miraculous-motivator/ |publisher=Fox News |accessdate=January 29, 2013 |date=November 5, 2010 |title=The Psychology of Money: The Miraculous Motivator |author=Keith Ablow}}
7. ^{{cite web |url=http://ny.racked.com/archives/2011/07/07/tory_burchs_ex_to_open_c_wonder_in_soho_this_fall.php |publisher=NY Racked |title=Tory Burch's Ex to Open Luxury Boutique C. Wonder in Soho |date=July 7, 2011 |accessdate=January 29, 2013 |author=Fawnia Soo Hoo}}
8. ^{{cite news |url=http://www.nypost.com/p/pagesix/wonder_girl_tQh5uxwvghBWfP0uQlCAbJ |publisher=New York Post |accessdate=January 29, 2013 |date=October 22, 2011 |title='Wonder' girl}}
9. ^{{cite news |url=http://www.businessweek.com/news/2011-10-21/tory-burch-s-venture-capitalist-ex-husband-to-open-retail-brand.html |date=October 21, 2011 |accessdate=January 29, 2013 |publisher=Businessweek |author=Ksenia Galouchko |title=Tory Burch’s Venture Capitalist Ex-Husband to Open Retail Brand}}
10. ^{{cite news |url=http://www.retailcustomerexperience.com/article/189142/C-Wonder-stores-take-POS-mobile |date=January 15, 2012 |accessdate=January 29, 2013 |title=C. Wonder stores take POS mobile |publisher=Retail Customer Experience |archive-url=https://web.archive.org/web/20120416192754/http://www.retailcustomerexperience.com/article/189142/C-Wonder-stores-take-POS-mobile# |archive-date=2012-04-16 |dead-url=yes |df= }}
11. ^{{cite news |publisher=Architectural Digest |title=The Innovative C. Wonder Shop Launches in New York|url=http://www.architecturaldigest.com/shop/2011-12/c-wonder-new-york-city-store-article |date=December 2011 |last1=Somerville|first1=Ellie|last2=Peterson|first2=Courtney Grace|accessdate=January 29, 2013}}
12. ^{{cite news |url=https://www.washingtonpost.com/business/c-wonder-saved-50percent-of-costs-with-made-in-china-store/2011/11/18/gIQAhzzxWN_video.html?reload=true |author=Bloomberg News |title=C. Wonder Saved 50% of Costs with Made-in-China Store |date=November 18, 2011 |accessdate=January 29, 2013 |publisher=The Washington Post}}
13. ^{{cite news |url=http://ny.racked.com/archives/2012/09/21/chris_burch_regrets_that_the_new_c_wonder_has_no_submarine.php |date=September 21, 2012 |accessdate=January 29, 2013 |title=Chris Burch Regrets that the New C. Wonder Has No Submarine |publisher=NY Racked |author=Izzy Grinspan}}
14. ^{{cite news |url=http://www.entrepreneur.com/article/222766 |title=Fashion Mogul Christopher Burch Talks Business |author=Diana Ransom |date=February 9, 2012 |accessdate=January 29, 2013 |publisher=Entrepreneur Magazine}}
15. ^1 {{cite news |url=https://www.nytimes.com/2012/05/24/fashion/owen-a-new-high-end-shop-in-the-meatpacking-district-and-korss-biggest-store-ever.html?gwh=6EBB574DE5516BD95C300FAEFFA5326D |title=Scouting Report |date=May 23, 2012 |accessdate=January 29, 2013 |publisher=New York Times |author=Alexis Mainland}}
16. ^{{cite news |url=http://www.vanityfair.com/culture/where-i-go/2012/09/chris-burch-travel-guide-to-indonesia-sumba |publisher=Vanity Fair |title=Where I Go: Chris Burch |accessdate=January 29, 2013 |author=Anthony Rotunno and Dana Mathews |date=September 2012}}
17. ^{{cite web |url=http://www.nyreport.com/cover_stories/articles/83471/an_entrepreneurial_addiction_an_interview_with_christopher_burch?page=0,1 |title=An Entrepreneurial Addiction: An Interview with Christopher Burch |date=October 2, 2012 |accessdate=January 24, 2013 |author=Daria Meoli |publisher=NY Reporter}}
18. ^{{cite news |url=http://www.paramuspost.com/article.php/20120215145212923 |publisher=The Paramus Post |title=C. Wonder Store Hosts Unique Fundraiser for Gilda’s Club Northern New Jersey |author=Mel Fabrikant |accessdate=January 29, 2013 |date=February 16, 2012}}
19. ^1 2 {{cite web | url=http://www.wwd.com/retail-news/specialty-stores/c-wonder-signs-middle-east-deal-7272653?src=nl/mornReport/20131112 | title=C. Wonder Signs Middle East Deal | publisher=WWD | date=11 November 2013 | accessdate=12 November 2013 | author=Edelson, Sharon}}
20. ^{{cite web | url=http://www.tonetoatl.com/2014/11/c-wonder-streamlining-operations.html | title=C. Wonder Streamlining Operations, Cutting Workforce and Store Count | publisher=Tomorrow's News Today - Atlanta | date=22 November 2014 | accessdate=23 November 2014 | last=Zandman|first=Eli}}
21. ^http://nymag.com/thecut/2015/01/c-wonder-officially-files-for-bankruptcy.html
22. ^{{cite web | url=http://www.wwd.com/fashion-news/fashion-scoops/reeses-new-hire-7587801?src=nl/mornReport/20140313 | title=Reese Witherspoon Hires C. Wonder President Andrea Hyde | publisher=WWD | date=13 March 2014 | accessdate=13 March 2014 | author=Medina, Marcy}}
23. ^1 {{cite news |url=http://www.nbcnewyork.com/blogs/threadny/THREAD-C-Wonder-to-Open-Massive-Flagship-at-Columbus-Circle-140924583.html |title=C. Wonder to Open Massive Flagship at Columbus Circle |last=Pinson|first=Laurel|accessdate=January 29, 2013 |date=February 29, 2012 |publisher=NBC New York}}
24. ^{{cite news |url=http://www.ithaca.edu/business/businessconnections/?item=2528 |publisher=Ithaca College |title=The School of Business Starts Business Idea Competition Entrepreneur and Ithaca alum Chris Burch '76 is giving students the opportunity to develop their own businesses |accessdate=January 5, 2013}}
25. ^{{cite news |author=Josh Patner |date=October 3, 2004 |url=https://www.nytimes.com/2004/10/03/fashion/03TORY.html |title=Don’t Call Her Socialite |publisher=New York Times |accessdate=May 1, 2012}}
26. ^{{cite web |url=http://www.amctv.com/the-pitch/videos/contains-spoilers-why-they-won-episode-107-c-wonder-the-pitch |title=Why They Won, Episode 107, C. Wonder: The Pitch |accessdate=January 29, 2013 |publisher=AMC |date=June 2012}}
27. ^{{cite news |url=http://nymag.com/thecut/2012/10/chris-burch-sues-tory-burch.html |publisher=New York Magazine |author=Charlotte Cowes |title=Chris Burch Sues Tory Burch |date=October 2, 2012 |accessdate=January 29, 2013}}
28. ^{{cite news |url=http://runway.blogs.nytimes.com/2013/01/01/agreement-announced-in-tory-burch-case/ |title=Agreement Announced in Tory Burch Case |author=Eric Wilson |date=January 1, 2013 |accessdate=March 12, 2013 |publisher=New York Times}}
29. ^{{cite news |url=http://www.wwd.com/accessories-news/leather-goods/the-ace-award-winners-6469072 |title=The Ace Award Winners |date=November 5, 2012 |accessdate=April 2, 2013 |author=Rachel Strugatz |publisher=Women's Wear Daily}}

Further reading

  • {{cite journal |last=Pressler |first=Jessica|authorlink=Jessica Pressler|date= Feb 12, 2012|title= His. Hers. |url= http://nymag.com/fashion/12/spring/christopher-tory-burch-2012-2/|journal=New York |location= |publisher= |accessdate= }}

External links

  • C. Wonder website

1 : Clothing retailers of the United States
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