| 词条 | Digital Jungle |
| 释义 |
}} Digital Jungle is a cross cultural, digital marketing Agency headquartered in Beijing, China.[1] The core business of this Agency is to work with Western organizations to market their products and services to a Chinese speaking audience. The Agency creates and curates content then distributes this over multiple marketing channels such as social media (SMM), on social platforms such as Sina Weibo, Tencent Weibo, WeChat, Twitter & Facebook as well as Search Engine Marketing and Mobile/Community applications. OriginsDigital Jungle was founded in January 2011[2] by Dr. Mathew McDougall. The initial focus of the Agency was to provide digital marketing services to Western firms looking at undertaking digital marketing activities in China. However, in response to the rapidly growing affluent Chinese consumer, the focus of the Agency shifted towards marketing to a Chinese speaking audience irrespective of where they were located. ServicesDigital Jungle provides brand marketing and strategy, Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Analytics, Mobile Marketing, Community development and management services. Clients overviewThe company's list of clients includes: Lexus, Bentley,[3] CoverMore Travel Insurance, CITS, New Zealand Trade & Entreprise, AusTrade, Global Blue, PATA, CYTS, Hawaii Tourism, Tourism Fiji [4]OfficesDigital Jungle has offices in a number of locations: Beijing, China (HQ) Shanghai, ChinaAuckland, New ZealandSydney, AustraliaLondon, UKReferences1. ^{{Cite web |url=http://www.bandt.com.au/news/latest-news/digital-jungle-opens-doors-in-australia/ |title=Digital Jungle opens doors in Australia |publisher=B&T |deadurl=yes |archiveurl=https://web.archive.org/web/20140105082845/http://www.bandt.com.au/news/latest-news/digital-jungle-opens-doors-in-australia |archivedate=2014-01-05 |df= }} 2. ^{{cite web|title=Company Overview of Digital Jungle|url=https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=242428923|publisher=Bloomberg|accessdate=9 April 2018}} 3. ^{{Cite web|url=http://www.marketing-interactive.com/news/32159|title=Bentley gears up for Chinese social media|publisher=Marketing Interactive Magazine}} 4. ^{{Cite web|url=http://www.pata.org/news/digital-jungle-wins-over-tourism-fiji-with-social-media |title=Digital Jungle Wins Over Tourism Fiji with Social Media |publisher=Pacific Asia Travel Association (PATA) |deadurl=yes |archiveurl=https://web.archive.org/web/20111106101819/http://www.pata.org/news/digital-jungle-wins-over-tourism-fiji-with-social-media |archivedate=2011-11-06 |df= }}
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