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词条 DoTerra
释义

  1. History

  2. Products

  3. Projects

     doTerra Healing Hands Foundation  Other activities 

  4. References

  5. External links

{{short description|American multi-level marketing company}}{{lowercase title}}{{Infobox company
| name = doTerra
| logo = File:Logo_of_doTERRA.png
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| trading_name =
| native_name =
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| type = Private
| traded_as =
| industry = Multi-level marketing[1][2]
| genre =
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| foundation = {{Start date|2008}}
| founder = David Stirling, Emily Wright, David Hill, Corey B. Lindley, Gregory P. Cook, Robert J. Young, and Mark A. Wolfert [1]
| defunct =
| location_city = Pleasant Grove, Utah
| location_country = United States
| locations =
| area_served = International
| key_people = David Stirling {{small|(CEO)}} Greg Cook, David Hill, Emily Wright, Rob Young, Corey Lindley, Mark Wolfert [1]
| products = Essential oils, home products
| brands =
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| num_employees = 1650 {{small|(2017)}}[2]
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| homepage = {{URL|http://www.doterra.com/}}
| footnotes =
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}}

doTerra (styled dōTERRA) is a multi-level marketing[1][3] company based in Pleasant Grove, Utah that sells essential oils and other related products. doTerra was founded in 2008 by David Stirling, Emily Wright, David Hill, Corey B. Lindley, Gregory P. Cook, Robert J. Young, and Mark A. Wolfertand. Stirling, Wright, and Hill were former executives of Young Living, a company which also sells essential oils via multi-level marketing.[8] The company was the subject of a lawsuit by Young Living alleging theft of trade secrets – this was resolved in 2014 and the claims against doTerra were dismissed.

In 2014, the U.S. Food and Drug Administration issued an FDA Warning Letter to doTerra for allowing their distributors to market its products as possible treatments or cures for Ebola, cancer, autism, and other conditions in violation of the Food, Drug and Cosmetic Act.[9][8] It was later alleged that some distributors have continued to market the products by claiming benefits for the prevention or treatment of influenza, autism, and other medical conditions, and that they have used testimonials to suggest that the essential oils can assist with some medical conditions in spite of a lack of scientific evidence.[4][5]

As of 2015, it is reported that the company was generating over $1 billion in annual sales.[5]

History

doTerra was founded in April 2008, with its name coming from the Latin word for "gift of the Earth". The company initially launched with 25 single oils and 10 oil blends.[6] As of 2013, doTerra reported having about 450 corporate employees; 350 at the Utah headquarters, and 100 at offices in Taiwan, Japan, Europe and in Australia. Later, the company announced that it would build a new headquarters in Pleasant Grove, Utah.[7] The company's products are sold through independent distributors called Wellness Advocates, using a multi-level marketing model to sell its products. Individuals receive commissions based on their own sales and the sales of others in their organization.[5]

Stirling, along with other founders of doTerra, had previously been executives at Young Living, an essential oils producer that used a similar model to market and distribute their products. In August 2013, Young Living filed suit against doTerra for theft of trade secrets, alleging that the company had recreated their production process illegally.[8][9] During the lawsuit between the two companies, Young Living produced an analysis of doTerra products that suggested the company utilized synthetic chemicals in their organic products.[10] Chemist Robert Pappas has said the oils, which were tested by the Centre national de la recherche scientifique, did not match any oils sold by doTerra.[11] In October 2014, the Fourth District Court dismissed the claims made against doTerra, the companies also settled lawsuits around faked lab tests, false advertising and theft of trade secrets and withdrew their negative claims in relation to the purity of each other's products.[12] In July 2018, the court ruled that Young Living acted in bad faith and had misled the court, thus the judge ordered Young Living to cover doTERRA attorney costs.[13]

On September 22, 2014, the U.S. Food and Drug Administration issued an FDA Warning Letter to doTerra for allowing its distributors to market its products as possible treatments or cures for Ebola, cancer, autism, and other conditions in violation of the Food, Drug and Cosmetic Act.[14][15][16][17] Shortly thereafter, federal agents conducted a further investigation of doTerra's files.[5] In response to these actions, doTerra marketing executive McKay Brown stated that they were working to address the issue with their distributors,[18] and the company reported that they had created a "fifty-person compliance team" to identify incorrect marketing materials and to assist distributors with their presentations.[5] Nevertheless, some distributors have continued to claim that doTerra's essential oils can treat specific ailments, and it was alleged in 2018 that some distributors have offered personal stories to customers claiming that their child has benefited from essential oils as a means of working around the restrictions.[4][5]

In 2015, the number of "Wellness Advocates" joining the company grew by more than 120 percent.[19] By year end 2015, the company claimed that it had generated more than $1 billion in sales.[5]

In April 2016, doTerra sent letters to distributors advising them that a breach in a system where personal information was stored had occurred in March 2016. Personal information potentially acquired in the breach included: name, dates of birth, social security number, address, telephone number, email address, debit and credit card numbers, username, and passwords. The company explained that a third-party vendor was at fault. To compensate, the company offered 24-months of credit monitoring through AllClear, a credit monitoring company.[20][21][22][23]

Subsequent to the 2017 California wildfires, it was reported that some doTerra distributors were promoting the company's products for air purification and to protect against the health effects of smoke from the fires. Air pollution experts countered that the products in fact do not clean smoke from the air, and by releasing volatile compounds they could make air quality worse and potentially dangerous for people with respiratory problems.[24]

As of 2017, doTerra reported having approximately 1,650 corporate employees and over 3 million Wellness Advocates across 100 countries.[25][26]

Products

In 2014, the company was selling over 150 products such as supplements, personal care items, and essential oils.[27] Essential oils are natural aromatic compounds found in many plants.[28] These oils are distilled from plant parts then bottled for individual consumption. Some oils are sold as single oils; however, essential oils are often combined into blends for products including personal care, nutritional supplements, cleaning, and healthy living products.[28]

Projects

doTerra Healing Hands Foundation

The doTerra Healing Hands Foundation is a 501(c)(3) non-profit organization established by doTerra in 2012.[29] In 2016, the foundation partnered with the non-profit organization Choice Humanitarian to send staff and distributors to Nepal and Guatemala to install vented brick stoves for families.[30]

In 2017, the doTerra Healing Hands organization began collecting donations from its distributors in the wake of Hurricane Harvey to cover the costs of providing relief packs containing samples of the company's products to evacuees in Dallas. In October 2017, Pacific Standard reported that after collecting donations, doTerra did not deliver the shipments, allegedly due to weather conditions, and described the incident as “a modern example of malfeasance masquerading as altruism—a type of scam often found in multi-level marketing organizations”. In an update to their report in March 2018, Pacific Standard noted that doTerra did eventually send shipments of doTerra hygiene packs to residents in Houston.[31]

Other activities

In April 2016, doTerra announced that it would grant scholarships to women attending Utah Valley University.[32] In June 2015, it was announced that the company would be funding a "playground and sensory garden" located at a planned 10,000 square-foot autism center to be built by Utah Valley University.[33]

References

1. ^{{cite web|title=The Founding Executives|url=http://www.doterra.com/#/en/ourCompany/aboutUs/foundingExecutives|website=doterra.com|accessdate=October 26, 2014}}
2. ^{{Cite web |url=https://www.forbes.com/companies/doterra/ |title=doTERRA on the Forbes America's Best Midsize Employers List |website=Forbes |language=en |access-date=2018-05-13}}
3. ^{{cite news|last1=Miers|first1=Claire|title=Essential oils a booming business|url=http://www.star-telegram.com/living/health-fitness/article17889908.html|accessdate=July 22, 2015|work=Star-Telegram|date=April 8, 2015}}
4. ^{{cite news|last1=Butler|first1=Kiera|title=How Multilevel Marketing Companies Got the Autism Community Hooked on Essential Oils|url=https://www.motherjones.com/politics/2018/02/doterra-young-living-multilevel-marketing-companies-got-autism-community-hooked-essential-oils/|accessdate=February 26, 2018|publisher=Mother Jones|date=February 23, 2018}}
5. ^{{cite news|last1=Monroe|first1=Rachel|title=How Essential Oils Became the Cure for Our Age of Anxiety|url=https://www.newyorker.com/magazine/2017/10/09/how-essential-oils-became-the-cure-for-our-age-of-anxiety|accessdate=February 26, 2018|publisher=New Yorker|date=October 9, 2017}}
6. ^{{cite web|url=http://stratford.dailyvoice.com/business/stratford-woman-teams-with-sister-in-law-in-essential-oil-business/612807/|title=Stratford Woman Teams With Sister-In-Law In Essential Oil Business|publisher=Stratford Daily Voice|author=Meredith Guinness}}
7. ^{{cite news|last1=Allred|first1=Cathy|title=doTERRA to bring 330 new jobs to Utah County (press release)|url=http://www.heraldextra.com/news/local/north/pleasant-grove/doterra-to-bring-new-jobs-to-utah-county/article_68504b3a-dce1-57dc-a9ed-4e7fa7e5209e.html|accessdate=16 March 2015|work=Daily Herald|issue=February 17, 2013|location=Provo, Utah}}
8. ^{{cite news|last1=Harvey|first1=Tom|title=Essential oils rivalry spills into Utah courts|url=http://www.sltrib.com/sltrib/money/56660253-79/doterra-living-oils-lawsuit.html.csp|accessdate=19 June 2014|work=Salt Lake Tribune|date=1 August 2013}}
9. ^{{cite web|title=Young Living Essential Oils, LC (Plaintiff) v. doTERRA, Inc., et al. (Defendants)|url=http://cdn.cymbeo.com/f/69rwmp3g/50c69ly3gzy/Dkt.pdf|publisher=United States District Court for the District of Utah Central Division|accessdate=2014-08-20|date=July 18, 2013|deadurl=yes|archiveurl=https://web.archive.org/web/20141023035442/http://cdn.cymbeo.com/f/69rwmp3g/50c69ly3gzy/Dkt.pdf|archivedate=October 23, 2014|df=}}
10. ^{{cite news|last1=Keeson|first1=Arvid|title=Damning Evidence That Young Living and DoTERRA’s Essential Oils are Adulterated|url=http://www.utahstories.com/2014/08/damning-evidence-that-young-living-and-doterras-essential-oils-are-adulterated/|accessdate=6 September 2014|work=Utah Stories|date=15 August 2014}}
11. ^{{cite news|last1=Markosian|first1=Richard|title=Report Used in Young Living Farms Case Against DoTERRA Suspect|url=http://www.utahstories.com/2014/08/report-used-in-young-living-farms-case-against-doterra-suspect/|accessdate=6 September 2014|work=Utah Stories|date=21 August 2014}}
12. ^{{cite news|last1=Harvey|first1=Tom|title=Judge dismisses much of lawsuit between rival Utah 'oils' companies|url=http://www.sltrib.com/home/1739671-155/living-doterra-claims-distributors-judge-companies?fullpage=1|accessdate=16 March 2015|work=The Salt Lake tribune|date=October 23, 2014}}
13. ^Stilson, Ashley. (July 16, 2018). "[https://www.heraldextra.com/news/local/crime-and-courts/young-living-to-pay-m-for-doterra-attorney-fees-after/article_047226b1-9c06-54a8-81e1-d9f20395da31.html Young Living to pay $1.8M for Doterra attorney fees after lengthy court battle]", Daily Herald . Retrieved February 7, 2019.
14. ^{{cite web|url=https://www.washingtonpost.com/news/to-your-health/wp/2014/09/24/fda-warns-three-companies-against-marketing-their-products-as-ebola-treatments-or-cures/|title=FDA warns three companies against marketing their products as Ebola treatments or cures|last=Ohlheiser|first=Abby|date=24 September 2014|publisher=Washington Post|accessdate=26 September 2014}}
15. ^{{cite news|last1=Vowell|first1=Nicole|title=2 Utah companies respond to FDA warning over health claims|url=http://www.deseretnews.com/article/865611752/2-Utah-companies-respond-to-FDA-warning-over-health-claims.html?pg=all|accessdate=26 October 2014|publisher=Deseret News|date=September 25, 2014}}
16. ^{{cite web|last1=Mitchell|first1=LaTonya M|title=Warning letter to dōTERRA International, LLC|url=http://www.fda.gov/ICECI/EnforcementActions/WarningLetters/2014/ucm415809.htm|publisher=US Food and Drug Administration, Public Health Service|accessdate=8 November 2014|date=22 September 2014}}
17. ^Papple, Dawn. (September 25, 2014) "[https://www.inquisitr.com/1497917/fda-warning-letters-young-living-doterra-consultants-must-cease-marketing-claims-that-essential-oils-fight-disease/ FDA Warning Letters: Young Living, dōTERRA Consultants Must Cease Marketing Claims That Essential Oils Fight Disease]", Inquisitr. Retrieved January 31, 2019.
18. ^{{cite news|last1=Hanson|first1=Kurt|title=FDA sends warning to doTERRA and Young Living about oils|url=http://www.heraldextra.com/news/local/north/lehi/fda-sends-warning-to-doterra-and-young-living-about-oils/article_b79288b4-5e73-56d9-afa8-288f84244c53.html|accessdate=16 March 2015|work=Daily Herald|date=September 25, 2014|location=Provo, Utah}}
19. ^{{Cite web |url=https://www.businessforhome.org/2016/06/doterra-hit-100-million-per-month/ |title=doTerra Hit $100 Million Per Month |last=Home.org |first=Business For |language=en-US |access-date=2018-07-04}}
20. ^{{cite news|last1=Davis|first1=Jeremy Seth|title=DōTERRA breach exposes customer info; including SS, DOB, and addresses|url=https://www.scmagazine.com/d%C5%8Dterra-breach-exposes-customer-info-including-ss-dob-and-addresses/article/529119/|accessdate=September 28, 2017|publisher=SC Media|date=April 19, 2016}}
21. ^{{cite news|last1=Associated Press|title=Utah essential oil company announces third-party data breach|url=https://www.seattletimes.com/business/utah-essential-oil-company-announces-third-party-data-breach/|accessdate=September 28, 2017|publisher=Seattle Times|date=April 27, 2016}}
22. ^{{cite news|last1=Romero|first1=McKenzie|title=doTERRA letter informs customers of possible data breach|url=https://www.deseretnews.com/article/865652932/doTERRA-letter-informs-customers-of-possible-data-breach.html|accessdate=September 28, 2017|publisher=Deseret News|date=April 25, 2016}}
23. ^{{cite web|title=Letter from Hunton & Williams Law Firm (on Behalf of DoTerra) to the Office of the New Hampshire Attorney General|url=https://www.doj.nh.gov/consumer/security-breaches/documents/doterra-international-20160418.pdf|publisher=State of New Hampshire Department of Justice|accessdate=September 28, 2017|date=April 21, 2016}}
24. ^{{cite news|last1=Butler|first1=Kiera|title=No, "Essential Oils" Will Not Clear the California Fire Smoke Out of Your Air|url=https://www.motherjones.com/environment/2017/10/its-delusional-to-think-essential-oils-will-clear-the-california-fire-smoke-out-of-your-air/|accessdate=October 26, 2017|publisher=Mother Jones|date=October 14, 2017}}
25. ^{{Cite web |url=https://www.forbes.com/companies/doterra/ |title=doTERRA on the Forbes America's Best Midsize Employers List |website=Forbes |language=en |access-date=2018-05-13}}
26. ^{{cite web|last=Flagler|first=Doug|url=http://fox13now.com/2017/09/08/doterra-you-global-convention/|title=doTerra YOU Global Convention|publisher=Fox 13 Salt Lake City}}
27. ^{{cite web|url=http://www.doterra.com/us/docs/doTERRACompanyFactSheet.pdf|title=dōTERRA Fact Sheet|publisher=dōTERRA|accessdate=21 September 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20140922072209/http://www.doterra.com/us/docs/doTERRACompanyFactSheet.pdf|archivedate=22 September 2014|df=}}
28. ^{{cite web|last=Patterson|first=Michilea|url=http://www.delcotimes.com/article/DC/20170421/NEWS/170429941|title=Celebrate Earth Day by Going Green With Food, Fitness and Cleaning|publisher=Deleware County Daily Times}}
29. ^[https://projects.propublica.org/nonprofits/organizations/272840005 doTerra Healing Hands Foundation]
30. ^{{cite web | url=http://www.heraldextra.com/business/local/doterra-employees-install-stoves-in-guatemala-nepal/article_208b642e-f713-500c-8db7-1037fd08fa9a.html | title=doTerra Employees Install Stoves in Guatemala, Nepal | publisher=Daily Herald | date=19 May 2016 | accessdate=17 January 2019 | author=Neely, Karissa}}
31. ^{{cite news|last1=Marini Higgs|first1=Micaela|title=After a natural disaster, some multi-level marketers profit handsomely off relief efforts|url=https://psmag.com/social-justice/after-a-natural-disaster-some-multi-level-marketers-profit-handsomely-off-relief-efforts|accessdate=July 18, 2018|publisher=Pacific Standard|date=October 6, 2017}}
32. ^{{cite web | url=http://www.heraldextra.com/news/community/higher-education/doterra-funds-scholarships-in-honor-of-uvu-s-th-anniversary/article_70931dd7-82be-56c7-9b77-7f8a66b294b9.html | title=doTerra Funds 75 Scholarships in Honor of UVU's 75th Anniversary | publisher=Daily Herald | date=17 April 2016 | accessdate=17 January 2019 | author=Colton, Melinda}}
33. ^{{Cite news|url=https://www.heraldextra.com/news/local/education/college/uvu/uvu-officially-announces-plans-for-autism-center/article_de84bc74-722b-5093-80d8-25c27b0ea14a.html|title=UVU officially announces plans for autism center|last=HERALD|first=Barbara Christiansen DAILY|work=Daily Herald|access-date=2018-02-26|language=en}}

External links

  • {{official website|http://www.doterra.com/}}

8 : Multi-level marketing companies|Multi-level marketing companies based in Utah|Companies based in Utah County, Utah|Companies established in 2008|2008 establishments in Utah|Personal selling|Pyramid and Ponzi schemes|Autism pseudoscience

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