| 词条 | Dotmailer |
| 释义 |
| name = dotdigital | logo = | foundation = 1999 | location = Croydon, United Kingdom | key_people = Simon Bird, Co-Founder Dave Ivy, Co-Founder Iain Anderson , Co-Founder Lewis Barclay , Co-Founder Ian (Tink) Taylor , Co-Founder John Adkins | industry = Digital marketing | products = Software | homepage = www.dotdigital.com }}dotdigital (DOTD) is an online marketing company listed on the Alternative Investment Market (AIM) of the London Stock Exchange as dotdigital Group PLC. It is an email service provider,[1][2] and in 2015 is the UK's largest email marketing automation provider[3][4] with a capitalization in 2015 of about £100m.[5] The company headquarters is at No. 1 Croydon,[6] with offices in London, New York City, Manchester and Edinburgh.[7] HistoryThe company was founded in 1999 by David Ivy, Lewis Barclay, Simon Bird, Iain Anderson and Colin Dawson as Ellipsis Media, a web design agency based in Croydon, United Kingdom.[8] Within twelve months Tink Taylor joined the directors. Briefly Dan Gerrett accompanied him as an early employee. Afterward the company was renamed to dotmailer. Its mail provider was launched in 2002, built especially for the BBC. Slowly the original founders were filtered out leaving only Simon Bird and Tink Taylor left as directors. In 2008 dotmailer became a PLUS market listed PLC, opened its first Manchester office and was included in Deloitte's Technology Fast 500. The company was listed on the London Stock Exchange in 2009. In that year it also opened its third office in Edinburgh, introduced share options for staff and was the recipient of a National Business Award.[9] In 2010 dotmailer opened offices in Belarus and London. The company was then AIM listed in 2011, and the platform was translated into eight languages – English UK, English US, German, French, Spanish, Italian, Portuguese and Russian. In 2012 the company employed about 100 people, and served about 3,000 customers. In 2013 an office was opened in New York, and dotmailer was nominated in the European Business Awards. By 2014, the company had grown to a market capitalization of £100m. An office was opened in London Bridge. Also in 2014, dotmailer was noted as one of the three top mailer services in G2 Crowd’s crowdsourced business software ratings.[10] In July 2014 the company employed about 200 people{{Citation needed|date=October 2015}}. Its clients include BP, ODEON and Santander{{Citation needed|date=October 2015}}. In early 2019 the company was rebranded again to dotdigital. Software tools and integrationThe dotdigital Engagement Cloud platform has been integrated with a number of software products, starting with Microsoft Dynamics in 2009. This was followed by Salesforce, and in 2015 Magento. The company introduced its surveys and forms tool in 2011.[11] In 2014, the platform was relaunched with a number of new features, including the drag and drop Automated Program Builder which enables users to create automated communications to target specific market segments, customer behaviours or trigger emails on certain dates. In 2014 the Customer Insight Module was added. which allows marketers to analyse customer data on a behavioural or demographic basis. References1. ^{{cite book|author=Jon Reed|title=Get Up to Speed with Online Marketing: How to use websites, blogs, social networking and more to promote your business|url=https://books.google.com/books?id=TQ7RAQAAQBAJ&pg=PT59|date=24 October 2013|publisher=Pearson Education Limited|isbn=978-1-292-00118-0|pages=59–}} 2. ^{{cite book|author=Lee Werrell|title=Secrets of PDF, Mobi, Kindle and Other EBooks: Advertising, Marketing and Promotions Resources|url=https://books.google.com/books?id=BxJuAgAAQBAJ&pg=PT15|date=24 December 2013|publisher=Lee Werrell|pages=15–|id=GGKEY:CKTG0BQNH4C}} 3. ^{{cite web|url=http://www.cityam.com/1407113665/dotmailer-tink-taylor-automation-dinner-parties-kitesurfing|title=Fatal attachment: Dotmailer’s Tink Taylor talks automation, dinner parties and kitesurfing|date=2014-08-04|accessdate=2015-08-14}} 4. ^{{cite web|date=2014-02-11|accessdate=2015-08-14|url=http://www.ft.com/cms/s/0/456f3e86-834b-11e3-86c9-00144feab7de.html|title=Croydon the London borough with start-up ambitions}} 5. ^"Move over Shoreditch - Croydon aims to take over as London’s top tech hub" {{webarchive |url=https://web.archive.org/web/20150816000207/http://www.london24.com/news/technology-news/move_over_shoreditch_croydon_aims_to_take_over_as_london_s_top_tech_hub_1_3931303 |date=August 16, 2015 }}. London 24, Alain Tolhurst 6. ^"Ed Miliband visits Croydon ahead of economy speech on how he will tackle deficit". Croyden Advertiser, December 11, 2014 7. ^{{cite web|url=http://www.dotdigital.com/contact-us/|title=About dotdigital}} 8. ^"Future Tech City: Croydon’s first large-scale tech event for secondary schools". The Croyden Citizen, By Jonny Rose - 10 April 2015 9. ^{{cite news |url=https://www.telegraph.co.uk/finance/6541824/National-Business-Awards-a-full-list-of-the-winners.html |title=National Business Awards: a full list of the winners |work=Telegraph |date=2009-11-11 |accessdate=2015-02-26 }} 10. ^[https://venturebeat.com/2014/04/10/mailchimp-exacttarget-and-dotmailer-lead-all-email-marketing-systems-in-new-ratings/ "MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ratings"] . Venture Beat, John Koetsier April 10, 2014 11. ^{{cite book|author=Jonathan Yates|title=All Time Essentials for Entrepreneurs: 100 Things to Know and Do to Make Your Idea Happen|url=https://books.google.com/books?id=-la2zhqtCHgC&pg=PT56|date=27 August 2009|publisher=John Wiley & Sons|isbn=978-1-907312-34-2|pages=56–}} External links
3 : Companies listed on the Alternative Investment Market|Companies based in the London Borough of Croydon|Internet marketing companies |
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