“Double Diamond Burton Pale Ale”的意思、由来-开放百科全书

Double Diamond Burton Pale Ale is an English pale ale, first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest selling beers in the United Kingdom in the 1950s, 1960s and 1970s.

History

Samuel Allsopp & Sons of Burton upon Trent first brewed Double Diamond in 1876 as an India Pale Ale.^[1]^[2]^[3] Allsopp merged with Ind Coope in 1935. Bottled Double Diamond began to be advertised heavily from 1946, becoming one of four nationally distributed beers by the 1950s.^[4] Under reciprocal trading agreements Ind Coope would agree to stock a rival brewer's beer if they replaced their supply of Bass or Worthington with Double Diamond.^[5] The keg version was launched in the 1960s. In the 1970s, it was advertised heavily by Ind Coope, especially on TV, with the tagline: "A Double Diamond works wonders".^[6]

Carlsberg UK discontinued off-trade sales in 2003, although it continues as a keg beer.^[7]^[6] It has been alleged that small scale production of the bottled variant continues as it is Prince Philip's favourite beer, with Paul Burrell attesting that Philip drank a small bottle nightly.^[8]^[9] The keg version is currently known as Double Diamond Pale and is 2.8% ABV.^[10] Ind Coope Burton Ale (4.5% ABV), a cask conditioned version of bottled Double Diamond first brewed in 1976, is currently produced by Carlsberg UK.^[11]

References

1. ^{{cite web|url=http://zythophile.wordpress.com/2011/08/02/argh-no-otley-and-protz-in-burton-ale-fail/|title=Argh no! Otley and Protz in Burton Ale fail!|work=Zythophile}}
2. ^{{cite book|last=Cunliffe|first=Barry W.|title=The Penguin atlas of British & Irish history|url=https://books.google.com/books?id=o4IZAQAAIAAJ|accessdate=30 December 2010|year=2001|publisher=Penguin|isbn=978-0-14-100915-5|page=72}}
3. ^{{cite book|title=The New Encyclopædia Britannica: Micropædia|url=https://books.google.com/books?id=iI1WAAAAMAAJ|accessdate=30 December 2010|year=1995|publisher=Encyclopædia Britannica|isbn=978-0-85229-605-9|page=180}}
4. ^{{cite web|url=http://barclayperkins.blogspot.co.uk/2010/03/burton-beers-ca-1955-part-two.html|title=Shut up about Barclay Perkins|work=barclayperkins.blogspot.co.uk}}
5. ^Strategic And Organizational Change: From Production to Retailing in Uk ... By Alistair Mutch 57.
6. ^¹{{cite web|url=http://www.marketingweek.co.uk/carlsberg-to-drop-bottled-d-diamond/2013080.article|title=Carlsberg to drop bottled D Diamond|work=Marketing Week}}
7. ^{{cite web|url=http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=84624|title=Double Diamond delisted|work=TheGrocer.co.uk}}
8. ^{{cite web|url=http://www.dailymail.co.uk/news/article-1327177/Ones-family-barking-just-corgis--The-bizarre-quirks-royals-revealed.html|title=One's family is barking (and not just the corgis): The bizarre quirks of the royals revealed|work=Mail Online}}
9. ^A Royal Duty By Paul Burrell
10. ^{{cite web |url=http://www.carlsbergwedelivermore.co.uk/uploads/price_list_2012.pdf |title=Archived copy |accessdate=2013-05-08 |deadurl=yes |archiveurl=https://web.archive.org/web/20120412193910/http://www.carlsbergwedelivermore.co.uk/uploads/price_list_2012.pdf |archivedate=2012-04-12 |df= }}
11. ^{{cite web|url=http://www.beer-pages.com/protz/features/burton-ale.htm|title=Burton Ale: back from the dead|work=beer-pages.com}}