| 词条 | Double Seven (soft drink) |
| 释义 |
|name = Double Seven |bgcolor = |image = |type = Cola |abv = |proof = |manufacturer = Modern Food Industries |distributor = |origin = India |introduced = 1977 |discontinued = Yes |colour = |flavour = Cola |variants = Double Seven Tingle (Lemon-lime flavoured) |related = Thums Up, Campa Cola. |website = }}Double Seven was an Indian soft drink brand. It was manufactured and marketed by the Indian government after Coca-Cola quit the Indian market in 1977 due to changes in government policies.[1][2][3][4] Double Seven was launched at the annual trade fair at Pragati Maidan, New Delhi as a gift by the then ruling Janata Party.[5] In 1977, the Morarji Desai government asked Coca-Cola to hand over the controlling stake of its Indian operation to Indian investors as per the provisions of the Foreign Exchange Regulation Act. This would have meant that Coca-Cola might have had to share the secret Coca-Cola formula with its Indian partners. Coca-Cola refused and was asked by the government to cease its operations in India.[5][6] Developed to fill the void left by Coca-Cola, Double Seven was manufactured and marketed by Modern Food Industries, a government-owned company.[7][8] The formula for the concentrate of Double Seven was developed at Central Food Technological Research Institute, Mysore. Despite government backing, Double Seven could not dominate the Indian soft drinks market.[9] The main competitors to Double Seven were Campa Cola, Thums Up, Duke's, McDowell's Crush and Double Cola.[10] Double Seven also had a Lemon-lime flavoured soft drink known as Double Seven Tingle.[11] In 1980, Prime Minister Desai lost the support of parliament and resigned, leading to elections that returned Indira Gandhi to power.[12] Double Seven, which was named after the year in which she lost power,[1][13] lost further share of market as her government was not interested in supporting a product which reminded them of 1977.[14] Modern Food Industries gradually slipped into the red and was taken over by Hindustan Lever Limited in January 2000.[15] However, Thums Up, which was also launched in 1977 after the departure of Coca-Cola, continued to thrive until its eventual takeover by Coca-Cola.[3] See also
References1. ^1 {{cite news|title=Waning days of an Indian soda pop|url=https://www.nytimes.com/2009/02/23/technology/23iht-cola.1.20365713.html?|accessdate=16 September 2013|newspaper=The New York Times|date=23 February 2009}} {{Colas}}2. ^{{citation|title=EIndia 50: The Making of a Nation |author= India 50: The Making of a Nation|year=1997|publisher=Ayaz Memon and Book Quest Publishers|id={{ISBN|8186025065}}|url= https://books.google.com/books?id=6_1tAAAAMAAJ&q=double+7+soft+drink+india&dq=double+7+soft+drink+india&hl=en&sa=X&ei=6EI3UozPDZDrrAfSlIHYDg&ved=0CEgQ6AEwBQ|isbn=81-8602-506-5|page=145}} 3. ^1 {{cite news|title=How Thums Up became the ruling cola of India|url=http://www.mercurybrief.com/2009/10/thums-up-cola-of-india/|accessdate=16 September 2013|newspaper=Mercury Brief|date=18 October 2009}} 4. ^{{cite web|title=History|url=http://www.coca-colaindia.com/products/coca-cola.html|publisher=Coca-Cola India|accessdate=17 September 2013|deadurl=yes|archiveurl=https://web.archive.org/web/20130921054633/http://www.coca-colaindia.com/products/coca-cola.html|archivedate=21 September 2013|df=}} 5. ^{{cite magazine|title=Business: India May Swallow Coke|magazine=Time Magazine|date=22 August 1977|url=http://content.time.com/time/magazine/article/0,9171,915304,00.html|accessdate=17 September 2013}} 6. ^{{cite web|title=Coca-Cola Can't Speak Its Name in India as Pepsi Enters Hindi|url=https://www.bloomberg.com/news/2010-09-08/coke-is-the-soda-that-can-t-speak-its-name-in-india-as-pepsi-enters-hindi.html|publisher=Bloomberg|accessdate=17 September 2013|author=Mehul Srivastava|date=9 September 2010}} 7. ^{{citation|title=Economic Reforms and Industrialisation: Textiles, dairy, cement and mica industries |author= Devendra Thakur|year=1998|publisher=Deep & Deep Publications|url= https://books.google.com/books?id=0bPXUSbSasgC&pg=PA242|isbn=81-7100-855-0|page=242}} 8. ^{{cite web|url=http://mofpi.nic.in/ContentPage.aspx?CategoryId=1037|title= MODERN FOOD INDUSTRIES (INDIA) LIMITED |publisher=Ministry of Food Processing Industries| accessdate=16 September 2013}} 9. ^{{citation|title=Changing Face of Processed Food Industry in India |author= Rajat K. Baisya|year=2008|publisher=Ane Books Pvt Ltd|id={{ISBN|8180521664}}|url= https://books.google.com/books?id=eZTBdbeevokC&pg=PA142|isbn=81-8052-166-4|page=142}} 10. ^{{cite news|title=The brand that refused to die|url=http://businesstoday.intoday.in/story/the-brand-that-refused-to-die/1/4179.html|accessdate=16 September 2013|newspaper=Business Today|date=31 May 2009}} 11. ^{{citation|title=Advertising Management: Concepts and Cases |author= Manendra Mohan|year=1989|publisher=Tata McGraw-Hill Education|id={{ISBN|0074517805}} |url= https://books.google.com/books?id=eLgobuBJQXYC&pg=PA130&lpg=PA130&dq=double+seven+tingle&source=bl&ots=D6ALCwXpCJ&sig=-NdbCxhEuwBuQmf-pKCvW8JSHEA&hl=en&sa=X&ei=4y0UVP6hA4-UuATRpYKgBw&ved=0CCMQ6AEwAQ#v=onepage&q=double%20seven%20tingle&f=false|isbn=9780074517802|page=130}} 12. ^{{cite web|title=1980: Gandhi returned by landslide vote|url=http://news.bbc.co.uk/onthisday/hi/dates/stories/january/7/newsid_2506000/2506387.stm|publisher=BBC|accessdate=18 September 2013|date=7 January 1980}} 13. ^{{citation|title=The City From Here |author= Atiya Bansal|year=1998|publisher=Har-Anand Publications Private Limited|id={{ISBN|9788124114247}}|url= https://books.google.com/books?id=qEA11zjqlH8C&pg=PA78|isbn=978-81-241-1424-7|page=78}} 14. ^1 {{citation|title=American Khichdi |author= Sunil Lala|year=1998|publisher=Macmillan Publishers India Limited|id={{ISBN|0230637450}}|url= https://books.google.com/books?id=ZIO9nVXFI6YC&pg=PA25|isbn=0230-63745-0|page=25}} 15. ^{{cite web|url=http://www.divest.nic.in/Privatised-CPSE.asp|title= Brief Notes on Privatised Central Public Sector Enterprises (CPSEs)|publisher=Department of Disinvestment, Ministry of Finance| accessdate=5 Jan 2012}} 6 : Products introduced in 1977|Indian drink brands|1977 in India|Defunct consumer brands|Drink brands|Desai administration |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。