| 词条 | DS Automobiles | ||||||||||||||||||||||||||
| 释义 |
| name = DS Automobiles | caption = | logo = DS Automobiles logo.svg | trading_name = | type = Premium brand of Groupe PSA | traded_as = | industry = Automotive | genre = | fate = | predecessor = | successor = | foundation = 2009: as a premium sub brand of Citroën 2014: as a standalone brand of Groupe PSA | location_city = Paris | location_country = France | locations = | area_served = Worldwide, except United States, Canada, Mexico, and South Asia | key_people = Yves Bonnefont, CEO[1] | products = Automobiles Luxury vehicles | production = | services = | revenue = | operating_income = | net_income = | assets = | equity = | parent = Groupe PSA | num_employees = | divisions = | subsid = | homepage = {{Official URL}} | footnotes = }} DS is the premium automobile marque of Groupe PSA. The DS was first announced in the beginning of 2009 by Citroën as a premium sub brand added to its certain models, with DS being an abbreviation of Different Spirit or Distinctive Series (although the reference to the historical Citroën DS is evident), in order to run in parallel to its mainstream cars. The name is also a play on words, as in French it is pronounced like the word {{lang|fr|déesse}}, meaning goddess. The DS is a standalone automobile marque since 2015 (since 2012 in China),[2][3] It is the top segment premium marque of Groupe PSA. HistoryPSA originally consisted of three automobile brands, Peugeot, Citroën, and the soon dropped Talbot, but none was a premium brand. Since 1976, PSA has experimented with differentiating the brands by price level, similar to Chevrolet/Buick or Volkswagen/Audi. But, neither brand had the strength to obtain Premium pricing.[4] Eventually, the concept of introducing a third brand was tried: DS. This had been done successfully by other manufacturers, notably the Lexus and Infiniti premium brands. The original Citroën DS (1955 to 1975) is an iconic design, so it was decided to build on that heritage. The DS line started with the Citroën DS3 in the beginning of 2010, a small car based on the floorpan of the new C3. The DS3 is based on the concept of the Citroën C3 Pluriel model and the Citroën DS Inside concept car, and customisable with various roof colours that can contrast with the body panels. It was named 2010 Car of the Year by Top Gear Magazine, awarded first supermini four times in a row by the JD Power Satisfaction Survey UK[5][6][7] and second most efficient supermini (Citroën DS3 1.6 e-HDi 115 Airdream : True MPG 63.0mpg) by What Car? behind the Citroën C3.[8] In 2013, the Citroën DS3 was again the most sold premium subcompact car with 40% of these market shares in Europe, validating the business model of this product development.{{citation needed |date=November 2014}} The DS series is deeply connected to Citroën, as the DS4,[9] launched in 2010, is based on the 2008 Citroën Hypnos concept car and the DS5,[10] following in 2011, is based on the 2005 Citroën C-SportLounge concept car. According to PSA CEO Carlos Tavares, DS will keep using the same platforms and dealerships as other PSA models, but will distinguish itself from Citroën cars by using "separate manufacturing and engineering standards".[11] LogoTheir rear badge is a new DS logo rather than the familiar Citroën double chevron, and all will have markedly different styling from their equivalent sister car.[12][13] Citroën has produced several dramatic-looking concept sports cars of late with the fully working Citroën Survolt[14] being badged as a DS. Indeed, the 2014 DS Divine concept car develops the Survolt prototype as the future sport coupé of the DS range. ChinaIn China, DS vehicles have been sold in separate dealerships since 2014. DS models for sale in China are produced by the Changan PSA joint venture based in Shenzhen. The DS 5LS and DS 6WR are only sold in China.[15][16] With the facelift of the DS5 in 2015, the DS brand was also separated from the Citroën brand in Europe[17] and standalone DS dealerships are planned worldwide.[18] ModelsCurrent
Concept carsSales
MotorsportFormula EDS partnered with Sir Richard Branson’s Virgin Racing team for the second season of the FIA Formula E Championship. The team competed under the title of DS Virgin Racing, finished the 2015-16 season in third place, and fourth in the 2016-17 season. For the 2018-19 season, DS moved to sponsor Techeetah, ending its relationship with Virgin. See also
ReferencesNotes1. ^{{cite web |url=http://www.psa-peugeot-citroen.com/en/automotive-group/governance/executive-committee/yves-bonnefont |title=Yves Bonnefont biography |publisher=PSA Peugeot Citroën |accessdate=29 January 2016 }} {{Groupe PSA}}{{Automotive industry in France}}2. ^{{cite news |title=A new visionary experience of luxury-premium brand DS launches shining with DS 5 and DS 4 |url=http://www.ds.com.cn/en/highlight/news/15688/ |accessdate=27 January 2016 |publisher=DS Automabiles China |date=28 June 2012 }} 3. ^{{cite news |url=https://www.telegraph.co.uk/motoring/car-manufacturers/citroen/11087420/DS-brands-split-from-Citroen-confirmed.html |title=DS brand's split from Citroën confirmed |work=The Daily Telegraph |author=Alex Robbins |date=10 September 2014 }} 4. ^{{cite web |url=http://www.caradvice.com.au/3246/peugeot-citroen-luxury-car-panhard/ |title=Peugeot & Citroen Luxury Brand? Panhard. |publisher=Car Advice |date=18 June 2007 |accessdate=12 June 2017 }} 5. ^{{cite web |url=http://www.jdpower.com/press-releases/2012-uk-vehicle-ownership-satisfaction-study |title=Citroën DS3 first supermini in the 2012 JD Power Satisfaction Survey |work=JD Power |date=24 May 2012 |accessdate=28 October 2014 }} 6. ^{{cite web |url=http://www.nzherald.co.nz/motoring/news/article.cfm?c_id=9&objectid=10887677 |title=Citroën DS3 first supermini in the 2013 JD Power Satisfaction Survey |work=The New Zealand Herald |date=3 June 2013 |accessdate=28 October 2014 }} 7. ^{{cite web |url=http://www.jdpower.com/press-releases/2014-uk-vehicle-ownership-satisfaction-study-voss |title=Citroën DS3 first supermini in the 2014 JD Power Satisfaction Survey |work=JD Power |date=28 May 2014 |accessdate=28 October 2014 }} 8. ^{{cite web|url=http://www.whatcar.com/car-news/real-world-mpg-efficient-small-cars/1214063 |title=Citroën C3 and DS3, most efficient small cars |work=What Car? |date=28 May 2014 |accessdate=28 October 2014 }} 9. ^{{cite web |url=http://www.auto-power-girl.com/cars-2011/citroen-specifications/citroen_ds4-4323 |title=First Citroën DS4 launched |work=Auto-Power-Girl.com |accessdate=7 December 2014 }} 10. ^{{cite web |url=http://www.auto-power-girl.com/cars-2011/citroen-specifications/citroen_ds5-4653|title=First Citroën DS5 launched |work=Auto-Power-Girl.com |accessdate=8 October 2014 }} 11. ^{{cite news |url=http://www.autocar.co.uk/car-news/industry/ds-brand-drop-citroen-badge-europe-2015 |title=DS brand to drop Citroën badge in Europe in 2015 |work=Autocar |date=12 September 2014 }} 12. ^{{cite web |url=http://www.autoexpress.co.uk/news/autoexpressnews/233896/citroen_ds_returns.html |title=Citroën DS returns |work=Auto Express |date=6 February 2009 |accessdate=17 September 2009 }} 13. ^{{cite web|url=http://www.ds3.citroen.com/ |title=Site officiel de la Citroën DS3 |publisher=Citroën |date= |accessdate=17 September 2009 }} 14. ^{{cite web|url=http://www.auto-power-girl.com/cars-2010/citroen-specifications/citroen_survolt_concept-4001|title=First Citroen Survolt Concept|work=Auto-Power-Girl.com|accessdate=2014-10-08}} 15. ^{{cite web |last1=Smy |first1=Damion |title=Citroen DS 6WR (2014) first official pictures| url=http://www.carmagazine.co.uk/News/Search-Results/First-Official-Pictures/Citroen-DS-6WR-2014-first-official-pictures/ |website=Car |accessdate=16 June 2014 |date=15 April 2014 }} 16. ^{{cite web |url=http://www.carnewschina.com/2014/04/07/citroen-goes-sporty-with-the-ds-5ls-r-for-the-2014-beijing-auto-show/ |title=Citroen goes sporty with the DS 5LS R for the 2014 Beijing Auto Show |work=Car News China |date=7 April 2014 }} 17. ^{{cite web |url=http://www.citroen.nl/over-citroen/nieuws/de-nieuwe-ds-5.html |title=De nieuwe DS 5: symbool voor het merk DS |trans-title=The new DS 5: a symbol for the DS marque |publisher=Citroën Netherlands |date=18 February 2015 |language=nl }} 18. ^{{cite news |last1=Fallah |first1=Alborz |title=Citroën’s luxury brand DS to open 160 independent stores by 2020, Australia included |url=http://www.caradvice.com.au/382541/citroens-luxury-brand-ds-to-open-160-independent-stores-by-2020-australia-included/ |accessdate=27 January 2016 |date=16 September 2015 }} 4 : Citroën|French companies established in 2009|Luxury motor vehicle manufacturers|Car brands |
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