“Eat Natural”的意思、由来-开放百科全书

Eat Natural is a cereal bar, toasted museli and granola maker founded in 1997 in Epping, Essex.^[1] In 2005, a journalist said they were "the fastest growing cereal brand in the UK", with between 70,000 and 100,000 bars produced daily, which were distributed to 13 countries.^[2]The company now produces nearly 100 million bars a year at its 'Makery' in Halstead, Essex, and exports to 37 countries worldwide. Eat Natural is independently owned, with co-founders Praveen Vijh and Preet Grewal involved in day-to-day operations at the site.

References

1. ^{{cite web|author=' +' ' + + dateString + + ' - ' + post.text +' ' +' |url=http://www.eatnatural.com/ |title=Cereal Bars |publisher=Eat Natural |date= |accessdate=2013-05-26}}
2. ^Author GrowthBusiness.co.uk, Eat Natural's healthy growth
3. ^https://www.linkedin.com/company/eatnatural/
4. ^https://www.thegrocer.co.uk/buying-and-supplying/new-product-development/eat-natural-launches-bars-with-benefits/533013.article
5. ^https://www.thegrocer.co.uk/home/topics/environment/eat-natural-makes-plastic-neutrality-commitment/566536.article
6. ^https://www.thetimes.co.uk/article/brazil-nuts-shortage-is-a-cereal-killer-5xk2j7t69
7. ^http://www.cipca.org.bo/
8. ^https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/12039784/Eat-Natural-to-invest-500000-in-British-bees.html
9. ^https://www.foodmanufacture.co.uk/Article/2009/07/27/Eat-Natural-brand-s-retail-worth-now-30M
10. ^https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11514706/Eat-Natural-takes-bite-of-Europes-snack-market.html
11. ^https://www.thegrocer.co.uk/events/the-grocer-gold-awards/the-grocer-gold-awards-2017/exporter-of-the-year/553974.article
12. ^https://www.campaignlive.co.uk/article/eat-natural-moves-experiences-summer-activations/1458415
13. ^https://en.wikipedia.org/wiki/Latitude_Festival
14. ^https://en.wikipedia.org/wiki/L%27Eroica

"Our principles are simple: we use the best, nicest ingredients, treat them with respect (we don’t like to mess about with things) and make sure the final product is the very best eating experience we can make." - Praveen Vijh ^[3]

In 2016 Eat Natural launched Bars with Benefits, three new bars that each carried added nutritional claim (extra protein, extra fibre, extra omega-3) based on their ingredients. ^[4] In 2018 Eat Natural expanded its protein range to include Protein Packed with Salted Caramel and Peanuts, and Protein Packed with Chocolate and Orange.

Eat Natural has pledged to achieve plastic neutrality through partnership with Plastic Bank ^[5]. It reacted to a Brazil nut shortage following a failed harvest in Bolivia ^[6] by delivering financial assistance to affected communities via local NGO CIPCA ^[7].

In 2016 the company launched Pollenation, an initiative supporting the UK honeybee via the training and equipping of a new generation of beekeepers. Using £50,000 of company profits, the scheme had build a community of 75 beekeepers by 2018, with recruitment goals doubling each year. ^[8] In 2018 Eat Natural will recruit 100 complete novices, kitting out each with an Eat Natural hive made from reclaimed wooden pallets and beekeeping kit.

In 1996 fruit and nut importer Praveen Vijh joined forces with best friend and fellow engineering graduate Preet Grewal to create a healthier alternative for a confectionary-centric marketplace. Their first recipe – a date and walnut bar tested in the kitchen of Vijh's Epping flat – is still in production.

The company has experienced rapid growth, announcing double digit growth despite an economic downturn in 2009 ^[9] and record sales in 2015 ^[10]. In 2017 the company was named Exporter of the Year by The Grocer magazine ^[11] and in 2018 launched its 'Makery on the Move' ^[12], an experiential marketing pop-up appearing at Latitude Festival ^[13], Eroica ^[14] Britannia, OnBlackheath Festival and Liverpool Food and Drink Festival.