| 词条 | Edward Boches |
| 释义 |
| name = Edward Boches | image = Edward Boches.JPG | caption = Edward Boches in 2010 | birth_date = {{Birth date and age|1954|3|21}} | birth_place = New York City, New York | residence = Boston, Massachusetts | nationality = United States | website = {{URL|http://edwardboches.com}} | occupation = professor, creative director, brand consultant }}Edward Boches is an American professor at Boston University’s College of Communication where he has taught advertising and creative courses since 2012.[1] Over the course of more than 30 years in his prior career, he held a variety of leadership positions[2]at the ad agency Mullen.[3][4][5] CareerBoches joined Mullen in 1983 as a vice president/account director and director of public relations. He launched the agency's PR practice and shortly afterward joined the creative department. During his tenure at the agency he created campaigns for many large corporate clients, including Monster.com's When I Grow Up Super Bowl commercial.[6] His work has received awards from entities including Cannes, the One Show, New York Art Directors, the Clio Awards and Hatch, where he won Best of Show in 1990.[7] In 1990 he was named print copywriter of the year by AdWeek. He was an early industry advocate for the use of Twitter and social media.[8] encouraging the use of new platforms prior to their mainstream popularity.[9] In 2011, he created "Brand Bowl",[10] which used Twitter to monitor and measure reaction to Super Bowl advertising.[11] Boches left the agency in 2014, having worked his last two years part-time in order to transition into his career as a professor. BibliographyBoches served as a contributing writer for the 2016 revised edition of Hey Whipple, Squeeze This, [12] by Luke Sullivan. References1. ^Boston University College of Communication Faculty 2. ^[https://www.nytimes.com/2010/11/22/business/media/22addes.html New York Times, News from the Advertising Industry] 3. ^AdWeek Mullen Ups Boches to ECD 4. ^AdWeek New Roles for Wenneker, Boches 5. ^[https://books.google.com/books?id=ooXXuFMQrBcC&pg=PA87&lpg=PA87&dq=edward+boches+named+chief+innovation+officer+mullen&source=bl&ots=nBpWw5YJZ_&sig=a0pM0AVkTFl5z6vD-CgZvtUFNC4&hl=en&sa=X&ei=HGmlVN6vIIHZggSB3YLIDQ&ved=0CFIQ6AEwCA#v=onepage&q=edward%20boches%20named%20chief%20innovation%20officer%20mullen&f=false Advertisers at Work by Tracy Tuten] 6. ^Ad Age: Monster.com Best of Show 7. ^[https://web.archive.org/web/20150102044034/http://business.highbeam.com/2935/article-1P2-8194513/rising-stars-boston-ad-wars Boston Globe: Rising Stars in Boston Ad Wars] 8. ^Communication Arts: The World has Changed 9. ^AdWeek: What Twitter Can Do for You 10. ^[https://books.google.com/books?id=9kn87w8-zRsC&pg=PT114&dq=edward+boches&hl=en&sa=X&ei=xAamVMHRDMLXgwSMjITADg&ved=0CDQQ6AEwBDgK#v=onepage&q=edward%20boches&f=false David Meerman Scott: The New Rules of Marketing and PR] 11. ^[https://www.nytimes.com/2012/02/07/business/media/for-super-bowl-ads-no-standout-performer.html?_r=0 New York Times For Super Bowl Ads, No Standout Performer] 12. ^{{Cite web|title = Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition|url = http://www.wiley.com/WileyCDA/WileyTitle/productCd-1119164001.html|website = |access-date = January 20, 2016}} External links
7 : Living people|Boston University faculty|Advertising people|American male bloggers|American bloggers|Boston University alumni|1954 births |
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