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词条 EFAMRO
释义

  1. Members

  2. Activities

  3. Leadership

  4. External links

  5. References

{{Multiple issues|{{notability|Companies|date=June 2015}}{{third-party|date=June 2015}}
}}EFAMRO is a federation of national bodies representing the market research profession in Europe.[1][2]

Members

EFAMRO is composed of 16 national bodies:[3]

Association Country
ADM Germany
AIMRO Republic of Ireland
ANEIMO Spain
APODEMO Portugal
ASSIRM Italy
BAMOR Bulgaria
FEBMAR Belgium
LRSTA Lithuania
MOA Netherlands
MRS UK
OFBOR Poland
OIROM Russia
SMIF Sweden
SMTL Finland
VMOA Norway
VSMS-ASMS Switzerland

Activities

EFAMRO has three primary roles:

  • To adjudicate on cross-border complaints made against market research organizations through a self-regulatory framework[4]
  • To provide a common voice for national bodies when lobbying at a European or international level[5][6]
  • To develop and enhance international quality standards for market research (most notably the ISO 20252 quality standard which EFAMRO initiated)[7]

EFAMRO co-ordinates these activities with other research bodies globally through its participation in the Global Research Business Network (GRBN), a joint initiative with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (ARIA).[8]

Leadership

EFAMRO is led by an Executive Board overseen by Jan Oostveen (Director General) and Andrew Cannon (President).[9]

[10]

External links

  • [https://web.archive.org/web/20150627202811/http://www.efamro.com/ EFAMRO website]
  • Global Business Research Network (GBRN) website

References

1. ^{{cite web|title=MRS international connections|url=https://www.mrs.org.uk/mrs/international|website=Market Research Society|publisher=Market Research Society|accessdate=14 June 2015}}
2. ^{{cite book|last1=Stone|first1=Marilyn|last2=Desmond|first2=John|title=Fundamentals of Marketing|date=24 January 2007|publisher=Routledge|isbn=978-0415370974|page=168}}
3. ^{{cite web|title=List of EFAMRO Members|url=http://www.efamro.com/index.php?option=com_content&view=category&id=21&Itemid=319|website=EFAMRO|publisher=EFAMRO|accessdate=2 June 2015}}
4. ^{{cite web|title=Q&A: Andrew Cannon and European self-regulation|url=http://www.research-live.com/features/qa-andrew-cannon-and-european-self-regulation/4008369.article|website=Research Live|publisher=Research Live|accessdate=14 June 2015}}
5. ^{{cite web|title=EFAMRO/ESOMAR Joint Submission to EU Council|url=http://ec.europa.eu/justice/news/consulting_public/0003/contributions/organisations/joint_reply_esomar_efamro_en.pdf|website=EUROPA|publisher=EUROPA|accessdate=2 June 2015}}
6. ^{{cite web|title=List of Submissions to European Commission Regarding Data Protection|url=http://ec.europa.eu/justice/newsroom/data-protection/opinion/101104_en.htm|website=EUROPA|publisher=EUROPA|accessdate=14 June 2015}}
7. ^{{cite book|last1=Kaden|first1=Robert|title=More Guerrilla Marketing Research: Asking the Right People, the Right Questions|date=1 October 2009|publisher=Kogan Page|page=79|accessdate=14 June 2015}}
8. ^{{cite web|title=GBRN Member Profile - EFAMRO|url=http://www.grbn.org/members/EFAMRO|website=Global Research Business Network|publisher=Global Research Business Network|accessdate=2 June 2015}}
9. ^{{cite news|title=Efamro Elects Andrew Cannon as President|url=http://www.research-live.com/news/people/efamro-elects-andrew-cannon-as-president/4007141.article|accessdate=2 June 2015|publisher=Research Live|date=26 March 2012}}
10. ^{{cite news|title=Former Millward Brown CEO Becomes EFAMRO DG|url=http://www.mrweb.com/drno/news14812.htm|accessdate=2 June 2015|publisher=MR WEB|date=10 January 2012}}

2 : Professional associations based in Belgium|Pan-European trade and professional organisations

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