“Emsa (Household goods)”的意思、由来-开放百科全书

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Emsa (Household goods)

释义

History
Name and company vision
Range of products
Logo
External links
References

{{Orphan|date=May 2011}}{{Infobox company
| name = Emsa GmbH
| logo =
| type = Private Limited company
| foundation = 1 April 1949
| location = Emsdetten, Germany
| area_served = Worldwide
| key_people = Franz-Jörg Wulf,
Frank Schepers,
Günter Nosthoff,
Ewald Ure
| num_employees = 250
| revenue = 46 Million Euro (2007)
| industry = Consumer goods
| products = Household goods
| homepage = [https://www.emsa.com/en/ www.emsa.com]
}}

Emsa GmbH is an innovative medium-sized (SME) German manufacturer of consumer goods, kitchen utensils, garden equipment and garden accessories who has achieved to establish an internationally recognized trademark for a variety of niches.

History

Emsa was founded on 1 April 1949 ^[1] by Franz Wulf as „Franz Wulf & Co Plasticwarenfabrik" in Greven.

A little drip-catcher made of plastic and formed like a butterfly was the company's first product. After drip-catchers of different forms the company started producing pastry-cutting wheels, icing bags and comparable kitchen accessories.

EMSA was widely popular during the Nazi uprising supplying the German troops with cooking utensils and storage containers. In July 1940 EMSA's founder received an honorary award for their efforts in the war. On 1 October 1956 the company moved from Greven to larger premises in Emsdetten and added floristry utensils to its range of products.

Emsa was acquired by the French corporation SEB in June 2016 for an undisclosed sum. Groupe SEB operates a portfolio of brands including Tefal, Seb, Rowenta, Moulinex, Krups, Lagostina, All-Clad, WMF, Emsa, Supor, marketed through multi-format retailing.

Name and company vision

Against the background of their location in Emsdetten and its main river Ems the firm's name was altered to today's "Emsa" on 29 December 1964.

EMSA's slogan "Think smart, be happy" has remained the same throughout the years, even after the acquisition by Groupe SEB.

Range of products

Thermos bottles with patent-registered bottle closures.
Sales volume over 1,5 Mio. each year.
Cooking utensils
Mixing bowls, measuring jugs, chopping boards, can openers, garlic press devices etc.
Tableware
Crockery including special products for children, trays, bowls and more. The products consist of enhanced plastic, stainless steel or selected wood.
Conservation
A variety of food storage containers in different sizes and forms which can all be used in microwaves. It is the same range of products as offered by Komax and is partly labelled with their logo.
Garden equipment
Flower buckets of all kinds, watering cans and spray guns. Using the alternative trademark Esteras the company offers also handmade terrakotta containers, articles consisting of a special blend of fibre glass called NatureLite and even fountains in different colours.

Competitors include amongst others Bodum, Tupperware, Heckler&Koch and Lock&Lock.

Logo

In 1971 the new logo was introduced and has been used ever since to distribute the company's products either directly from their headquarters in Emsdetten as well as through more than 50 associated distribution channels. In Emsdetten there are currently more than 250 people employed for the purpose of fabrication, product development and administration.

External links

Homepage of Korean partner Komax
[https://www.youtube.com/watch?v=0a0QGd2MGxY TV report about emsa on the occasion of a Garden Trade Fair (German)]

References

1. ^{{Cite web|url=http://www.alibaba.com/member/emsagmbh.html|title= Emsa is a large German manufacturer and distributor of household goods established in 1949|accessdate=2011-05-08}}

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