| 词条 | Fabletics |
| 释义 |
| name = Fabletics, LLC | logo = Fabletics logo.png | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | trading_name = | native_name = | native_name_lang = | romanized_name = | former_name = | type = Private | traded_as = | ISIN = | industry = Retail | genre = | fate = | predecessor = | successor = | founded = {{start date|2013|07}} | founder = Adam Goldenberg Don Ressler Kate Hudson | defunct = | hq_location = | hq_location_city = El Segundo, California | hq_location_country = U.S. | num_locations = | num_locations_year = | area_served = Worldwide | key_people = Don Ressler, CEO | products = Women's sportswear and footwear | brands = | production = | production_year = | services = Online subscription | revenue = $235 million[1] | revenue_year = | operating_income = | income_year = | net_income = | net_income_year = | aum = | assets = | assets_year = | equity = | equity_year = | owner = | members = | members_year = | num_employees = | num_employees_year = | parent = TechStyle Fashion Group[2] | divisions = | subsid = | module = | ratio = | rating = | website = {{URL|fabletics.com}} | footnotes = }}Fabletics is an American online subscription retailer that sells women's sportswear, footwear and accessories, commonly referred to as "athleisure."[3][4][5] The company is best known for its e-commerce business approach and also has 22 brick-and-mortar stores.[6] It offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences[6] and claims to be "all inclusive" with a range of sizing.[7] It is a subsidiary of JustFab, which re-branded to TechStyle Fashion Group in August 2016.[8][9] HistoryFabletics was founded by Adam Goldenberg, Don Ressler, and Kate Hudson in July 2013[10] and officially launched on October 1, 2013.[11][12] In June 2015, Fabletics launched FL2, its men's activewear line with Kate Hudson's brother and actor, Oliver Hudson.[13] In March 2016, the company expanded its inventory beyond athletic wear by adding dresses and swimsuits.[14][15] The company has repeated gained press exposure for their advertising tactics; including targeting competitor Lululemon and using footage shot by Hudson on her cell phone.[16][17] According to Forbes, Fabletics has increased its revenue by 35% each year, with a valuation of $250 million within its first three years of business. The company uses pop-up stores and crowd marketing to increase membership.[18] In these locations, Fabletics stocks apparel based on analytics of its online trends.[19] The company added collections for dresses and swimwear in the spring of 2017.[20] In September 2017, Fabletics announced its first line of official footwear including slip-ons, lifestyle sneakers, and workout shoes.[21][22] Fabletic's VIP membership plan has raised some controversy due to the lack of clarity of the conditions and the difficulty to cancel the membership.{{Verification needed|date=March 2018}}[23] LocationsIn September and October 2015, Fabletics opened its first brick and mortar retail stores in malls owned and operated by Westfield and General Growth Properties Inc. In February 2016, Forbes reported that 75 to 100 Fabletics stores are scheduled to open over the next three to five years.[24] PartnershipsHudson was named the ambassador for Fashion Targets Breast Cancer with Fabletics partnering on a pink capsule collection to support breast cancer awareness.[25] In May 2017, the company announced a collaboration with singer Demi Lovato in support of the United Nations Foundation's Girl Up campaign.[26] CriticismThe company's subscription business model has been criticized. If subscribers forget to notify Fabletics parent JustFab within the first five days to "skip" the month, the customer is charged anyway. Members receive credit towards future purchases if they forget.[27] A 2015 investigation of the parent company, JustFab, by Buzzfeed found 1,400 Better Business Bureau complaints against JustFab in just over three years.[27][28] References1. ^{{Citeweb|url=http://www.huffingtonpost.com/entry/why-successful-brands-like-fabletics-leverage-the-power_us_5984e8fae4b00833d1de27f8|title=Why Successful Brands Like Fabletics Leverage the Power of the Crowd|work=Huffington Post|date=4 August 2017|access-date=3 September 2017|author=Wertz, Diana}} 2. ^{{Citeweb|url=http://wwd.com/business-news/technology/techstyles-techfirst-strategy-on-course-to-hit-1b-in-sales-10708859/|title=TechStyle’s TechFirst Strategy Has It on Course to Hit $1B|work=Women's Wear Daily|date=21 November 2016|access-date=3 September 2017|author=Hamanaka, Kari}} 3. ^{{cite web|url=https://finance.yahoo.com/video/kate-hudson-fabletics-cashing-athleisure-214550518.html/|title=How Kate Hudson’s Fabletics is cashing in on the athleisure craze|publisher=Yahoo Finance|date=16 August 2016}} 4. ^{{cite web|url=http://fashion.telegraph.co.uk/beauty/news-features/TMG10382700/Fabletics-Kate-Hudsons-new-workout-gear.html|title=Fabletics: Kate Hudson's new workout gear|publisher=Telegraph.co.uk|last=Young|first=Katy Young|date=October 16, 2013|accessdate=November 20, 2013}} 5. ^{{cite web|url=http://corp.justfab.com/?action=brands.fabletics|title=Fabletics|publisher=JustFab Inc.}} 6. ^{{cite web|url=http://www.latimes.com/health/la-he-workout-wear-hudson-20131102,0,381788.story|title=It's workout time with Kate Hudson, who's wearing her Fabletics gear|publisher=Los Angeles Times|last=MacVean|first=Mary MacVean|date=November 2, 2013|accessdate=November 12, 2013}} 7. ^{{Citeweb|url=http://fortune.com/2016/10/19/kate-hudson-fabletics-mpw/|title=Kate Hudson: It’s Important Fabletics Is “All Inclusive”|work=Fortune|date=19 October 2016|access-date=3 September 2017|author=Kell, John}} 8. ^{{cite web|url=http://apparel.edgl.com/news/JustFab-Rebrands-as-TechStyle106549/|title=JustFab Rebrands as TechStyle|publisher=Apparel|date=18 August 2016}} 9. ^{{cite web|url=http://wwd.com/fashion-news/fashion-scoops/justfab-renames-itself-to-techstyle-fashion-group-10507646/|title=JustFab Changes Name to TechStyle Fashion Group|publisher=Women's Wear Daily|date=18 August 2016}} 10. ^{{cite web|url=http://www.huffingtonpost.com/2013/07/09/kate-hudson-fabletics-justfab_n_3566206.html|title=Kate Hudson's 'Fabletics' Line Coming To JustFab This Fall|publisher=Huffington Post|last=Leibowitz|first=Lauren|date=July 9, 2013|accessdate=November 12, 2013}} 11. ^{{cite web|url=http://stylenews.peoplestylewatch.com/2013/10/01/kate-hudson-fabletics-workout-clothing-designer/|title=Kate Hudson's Fabletics Line Launches Today: Will You Shop It?|publisher=People.com|date=October 1, 2013|accessdate=November 12, 2013}} 12. ^{{cite web|url=http://www.nydailynews.com/life-style/fashion/kate-hudson-starts-athletic-apparel-line-article-1.1473560|title=Kate Hudson starts athletic apparel and accessories line Fabletics|publisher=New York Daily News|last=Lestch|first=Corinne Lestch|date=October 2, 2013|accessdate=November 20, 2013}} 13. ^{{cite web|url=http://wwd.com/eye/parties/kate-hudson-oliver-hudson-fl2-launch-10142256/|title=Kate Hudson and Oliver Hudson Celebrate FL2 Launch|publisher=Women's Wear Daily|last=Hughes|first=Aria Hughes|date=June 4, 2015}} 14. ^{{cite web|url=http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/|title=Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night|publisher=Marie Claire|last=Bonner|first=Mehera Bonner|date=March 29, 2016}} 15. ^{{cite web|url=http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos|title=When Do Fabletics Dresses Come Out? Shop These Athleisure Styles, Stat|publisher=Bustle|last=Erdogan|first=Melodi Erdogan|date=April 5, 2016}} 16. ^{{cite web|url=http://jezebel.com/kate-hudsons-fabletics-targets-lululemon-visible-pussy-1745247775/|title=Kate Hudson's Fabletics Targets Lululemon, Visible 'Pussy' in New Commercials|publisher=Jezebel|last=Finger|first=Bobby|date=30 November 2015}} 17. ^{{cite web|url=http://www.adweek.com/news/advertising-branding/kate-hudson-makes-her-new-fabletics-spot-feel-youre-scrolling-through-her-instagram-feed-172709/|title=Kate Hudson Makes Her New Fabletics Spot 'Feel Like You're Scrolling Through Her Instagram Feed'|publisher=Adweek|date=28 July 2016}} 18. ^{{Cite web|url=http://www.huffingtonpost.com/entry/why-successful-brands-like-fabletics-leverage-the-power_us_5984e8fae4b00833d1de27f8|title=Why Successful Brands Like Fabletics Leverage the Power of the Crowd|last=Wertz|first=Diana|date=2017-08-04|website=Huffington Post|language=en-US|access-date=2017-08-17}} 19. ^1 {{Cite web | url = https://www.forbes.com/sites/paularmstrongtech/2016/11/16/how-kate-hudsons-fabletics-is-taking-on-amazon/#ccfbe5b2dfba | title = How Kate Hudson's Fabletics Is Taking On Amazon | work = Forbes | author = Paul Armstrong | date = 16 November 2016 | access-date = 18 December 2016}} 20. ^{{Citeweb|url=http://wwd.com/fashion-news/fashion-scoops/kate-hudsons-fabletics-plans-aggressive-retail-expansion-10708715/|title=Kate Hudson’s Fabletics Plans Aggressive Retail Expansion|work=Women's Wear Daily|date=17 November 2016|access-date=3 September 2017|author=Kaiser, Amanda}} 21. ^{{cite web | url = http://wwd.com/fashion-news/fashion-scoops/kate-hudson-fabletics-launches-womens-shoes-10994649-10994649/ | title = Kate Hudson’s Fabletics Launches Women’s Footwear Push | date = 19 September 2017 | publisher = WWD | author = Kari Hamanaka}} 22. ^{{cite web | url = http://www.shape.com/fitness/clothes/fabletics-just-launched-their-first-line-shoes-vip-members | title = Fabletics Just Launched Their First Line of Shoes | date = 19 September 2017 | publisher = Shape | author = Renee Cherry}} 23. ^{{Cite news|url=https://www.forbes.com/sites/clareoconnor/2016/02/12/fabletics-kate-hudsons-controversial-athleisure-brand-plans-to-open-100-stores/#3ca6c2bb4492|title=Fabletics, Kate Hudson's Controversial Athleisure Brand, Plans To Open 100 Stores|last=O'Connor|first=Clare|work=Forbes|access-date=2018-03-18|language=en}} 24. ^{{cite web|url=http://www.racked.com/2016/2/15/10995348/fabletics-stores-kate-hudson|title=Fabletics Plans to Open 100 Stores in the Next Few Years|publisher=Racked|last=Chapman|first=Adele|date=February 15, 2016}} 25. ^{{Citeweb|url=http://wwd.com/eye/people/kate-hudson-10567755/|title=Kate Hudson Talks Fitness and Style as She Takes on Ambassadorship of Fashion Targets Breast Cancer|work=Women's Wear Daily|date=28 September 2016|access-date=3 September 2017|author=Chabbott, Sophia}} 26. ^{{cite web|url=https://www.forbes.com/sites/tomward/2017/06/06/kate-hudson-from-almost-famous-to-fabletics-greatness/#f9ea00560e55|title=Kate Hudson: From 'Almost Famous' To Fabletics Greatness|date=June 6, 2017|author=Tom Ward|publisher=Forbes}} 27. ^1 {{Cite news|url=https://www.forbes.com/sites/clareoconnor/2016/02/12/fabletics-kate-hudsons-controversial-athleisure-brand-plans-to-open-100-stores/#3984dc3a4492|title=Fabletics, Kate Hudson's Controversial Athleisure Brand, Plans To Open 100 Stores|last=O'Connor|first=Clare|work=Forbes|access-date=2018-04-19|language=en}} 28. ^{{Cite news|url=https://www.huffingtonpost.com/entry/fabletics-scam-kate-hudson_us_560c0da8e4b0af3706dede02|title=Is Kate Hudson's 'Fabletics' A Scam? Unhappy Customers Weigh In|last=Feldman|first=Jamie|date=2015-09-30|work=Huffington Post|access-date=2018-04-19|language=en-US}} External links
13 : Companies based in Los Angeles|Sportswear brands|Fashion accessory brands|Online clothing retailers|Clothing brands of the United States|Fashion accessory companies|Clothing companies of the United States|Technology companies established in 2013|American companies established in 2013|Underwear brands|Sporting goods manufacturers of the United States|Subscription services|2013 establishments in California |
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