| 词条 | Fiksu |
| 释义 |
}}{{Infobox company | name = Fiksu | logo = Fiksu_logo.png | predecessor = | successor = | founder = Micah Adler | defunct = | fate = | area_served = | key_people = {{unordered list|Micah Adler: President, CEO, & Founder|Craig Palli: Chief Strategy Officer|Mark Corner: Chief Technology Officer|Mel Jackson: Chief Operating Officer|Spencer Scott: Chief Revenue Officer|Tom Caputo: Chief Product Officer}} | industry = Advertising, Mobile | genre = | products = | production = | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = Noosphere Ventures | num_employees = 150 | parent = | divisions = | subsid = | homepage = {{URL|fiksu.com}} | footnotes = | intl = | foundation = 2008 | location_city = Boston | location_country = USA | locations = San Francisco, New York City, London }}Fiksu is a provider of mobile marketing technology that helps app and brand marketers reach their target audiences on mobile.[1][2][3] The company's mobile-first platform targets users across an array of channels including social and video networks, real-time bidding (RTB) exchanges, traditional mobile ad networks, and mobile web.[4][5] Device-level data collections are from the actions mobile app users take, including launches, registrations and purchases.[6] Their accumulation of data now includes billions of app downloads, trillions of mobile marketing events, and profiles of nearly 60 percent of the world's mobile devices.[6][7] Fiksu works with more than 1,000 clients, including Disney, Coca-Cola, Dunkin Donuts, EA, and Groupon.[6][7][8] Fiksu was acquired by asset management firm Noosphere Ventures in June 2016.[9][10] HistoryFiksu, which means “smart” in Finnish, was founded in 2008 by Micah Adler as Fluent Mobile, a news-aggregating mobile app. In early 2011, faced with mounting marketing costs, Fluent developed a set of algorithmic tools for lowering the cost of mobile app user acquisition. The company pivoted their focus to become a mobile marketing technology provider, using that core technology to help others market their apps and acquire loyal app users.[7][8][11][12] Fiksu reached annual revenues of more than $100 million in 2014.[7][19] Fiksu is headquartered in Boston, Massachusetts.[13] The company also has key offices in San Francisco, CA, Northampton, MA, and London.[7][14][15] The company also worked with 40 of the 50 top-grossing apps in the Apple App Store in 2013.[16] IndexesThe Fiksu Indexes were introduced in July 2011 to provide insight into industry trends related to app downloads and the costs associated with acquiring new users. They include the App Store Competitive Index, which shows data about the top 200 free iPhone apps downloaded, and the Cost Per Loyal User Index, which shows how much it marketers are spending to generate each loyal app customer, as defined by the company as someone who opens the app three times.[17][18] In March 2014, Fiksu introduced two new indexes that measure costs on both iOS and Android – the Cost per Install Index and the Cost per App Launch Index.[19] FreeMyAppsFiksu launched FreeMyApps in December 2011. The solution was originally aimed at helping developers and marketers of paid iOS apps drive mobile app downloads.[20][21] The platform, which launched an Android version in December 2012, later shifted to a model that rewarded its users with gift cards for exploring and sharing free apps.[22] FreeMyApps had 1.6 million monthly active users in June 2015.[23] References1. ^{{cite web|last1=Maytom|first1=Tim|title=Fiksu Reveals Mobile Audience Awareness Offering|url=http://mobilemarketingmagazine.com/fiksu-rebrand-audience-awareness-offering|website=Mobile Marketing Magazine|accessdate=10 June 2015}} 2. ^{{cite web|last1=Grub|first1=Jeff|title=Mobile-advertising data company Fiksu introduces new products to help marketers|url=https://venturebeat.com/2015/01/30/mobile-advertising-data-company-fiksu-introduces-new-products-to-help-marketers/|website=VentureBeat|accessdate=10 June 2015}} 3. ^{{cite web|last1=Davidson|first1=Michael|title=Fiksu Makes Move to Expand in Mobile Marketing|url=http://www.xconomy.com/boston/2015/01/30/fiksu-makes-move-to-expand-in-mobile-marketing/|website=Xconomy|accessdate=10 June 2015}} 4. ^{{cite web|last1=Reidy|first1=Chris|title=Fiksu secures $10m in Series B financing|url=https://www.bostonglobe.com/business/2012/07/03/fiksu-secures-series-financing/lxvAB8Pf0jS9C1qeB2ArVL/story.html|website=Boston Globe|accessdate=10 June 2015}} 5. ^{{cite web|last1=Walsh|first1=Mark|title=Mobile Platform Fiksu Raises $10M To Expand Globally|url=http://www.mediapost.com/publications/article/178113/mobile-platform-fiksu-raises-10m-to-expand-global.html|website=Media Post|accessdate=10 June 2015}} 6. ^1 2 {{cite web|last1=MacGougan|first1=Patrick|title=Fiksu Benefits from Rise in Demand for Data-Driven Mobile Ad Campaigns|url=http://go-mashmobile.com/marketing/news-marketing/rise-in-demand-for-data-driven-mobile-ad-campaigns-4874/|website=Go Mash Mobile|accessdate=10 June 2015}} 7. ^1 2 3 4 {{cite web|last1=Cohan|first1=Peter|title=3 Secrets for Growing From $1 Million to $100 Million in 3.5 Years|url=http://www.inc.com/peter-cohan/3-secrets-to-grow-from-1-million-to-100-million-in-3-5-years.html|website=Inc|accessdate=10 June 2015}} 8. ^1 {{cite web|last1=Davidson|first1=Michael|title=Frustrations Turn Fiksu Into Potential Mobile Marketing Juggernaut|url=http://www.xconomy.com/boston/2015/02/04/frustrations-turn-fiksu-into-potential-mobile-marketing-juggernaut/|website=Xconomy|accessdate=10 June 2015}} 9. ^{{cite web|title=Mobile marketing tech company Fiksu acquired by asset management firm Noosphere|url=https://venturebeat.com/2016/06/02/mobile-marketing-tech-company-fiksu-acquired-by-asset-management-firm-noosphere/|website=VentureBeat|accessdate=16 July 2016}} 10. ^{{Cite news|url=https://www.bostonglobe.com/business/2016/06/01/fiksu-marketing-tech-startup-gets-acquired/zdVAY4xG99jwgvzEV1miJI/story.html|title=Fiksu, a marketing tech startup, gets acquired - The Boston Globe|work=BostonGlobe.com|access-date=2018-06-05}} 11. ^{{cite web|last1=Kutz|first1=Erin|title=Fiksu Looks to Help Brands Like Gilt, Barnes & Noble, Groupon Spend Less to Get More Mobile App Customers|url=http://www.xconomy.com/boston/2011/05/02/fiksu-looks-to-help-brands-like-gilt-barnes-noble-groupon-spend-less-to-get-more-mobile-app-customers/?single_page=true|website=Xconomy|accessdate=11 June 2015}} 12. ^{{cite web|last1=Takahashi|first1=Dean|title=Fiksu secures $10M in debt funding to expand its mobile ad tech business|url=https://venturebeat.com/2014/10/21/fiksu-secures-10m-in-debut-funding-to-expand-its-mobile-ad-tech-business/|website=VentureBeat|accessdate=11 June 2015}} 13. ^{{cite web|last1=Castellanos|first1=Sarah|title=Fiksu doubles size of Boston HQ, announces hiring spree|url=http://www.bizjournals.com/boston/blog/techflash/2015/01/fiksu-doubles-size-of-boston-hq-announces-hiring.html|website=Boston Business Journal|accessdate=11 June 2015}} 14. ^{{cite web|last1=Styles|first1=Kirsty|title=Fiksu Announces EU Expansion After Big Six Months |url=http://mobilemarketingmagazine.com/fiksu-announces-eu-expansion-after-big-six-months/|website=Mobile Marketing Magazine|accessdate=11 June 2015}} 15. ^{{cite web|title=Fiksu focuses its European R&D activities in Helsinki|url=http://www.goodnewsfinland.com/archive/news/e8460e7b/?|website=Good News Finland|accessdate=11 June 2015}} 16. ^1 {{cite web|last1=Castellanos|first1=Sarah|title=Fiksu sees annual revenue exceed $100M as mobile technology usage surges|url=http://www.bizjournals.com/boston/blog/techflash/2014/07/fiksu-sees-annual-revenue-exceed-100m-as-mobile.html?page=2|website=Boston Business Journal|accessdate=10 June 2015}} 17. ^{{cite web|last1=Perez|first1=Sarah|title=Fiksu Launches New Tools for Tracking Industry-Wide App Downloads, User Acquisition Costs|url=http://readwrite.com/2011/07/28/fiksu-launches-new-tools-for-tracking-industry-wide-app-downloads-user-acquisition-costs|website=ReadWrite|accessdate=11 June 2015}} 18. ^{{cite web|last1=Brown|first1=Rodney H.|title=Fiksu flaunts mobile app marketing data|url=http://www.bizjournals.com/boston/blog/mass-high-tech/2011/07/fiksu-flaunts-mobile-app-marketing-data.html|website=Boston Business Journal|accessdate=11 June 2015}} 19. ^{{cite web|last1=Shaul|first1=Brandy|title=Fiksu’s new indexes show converging iOS and Android app marketing costs in January|url=http://www.adweek.com/socialtimes/fiksus-new-indexes-show-converging-ios-and-android-app-marketing-costs-in-january/547237|website=Social Times|publisher=Adweek|accessdate=11 June 2015}} 20. ^{{cite web|last1=Kim|first1=Ryan|title=Fiksu launches FreeMyApps to stimulate paid app downloads|url=https://gigaom.com/2011/12/13/fiksu-launches-freemyapps-to-stimulate-paid-app-downloads/|website=Gigaom|accessdate=11 June 2015}} 21. ^{{cite web|last1=Gomer|first1=Gregory|title=Never Pay for Mobile Apps Again with Fiksu's FreeMyApps|url=http://bostinno.streetwise.co/2011/12/13/never-pay-for-mobile-apps-again-with-fiksus-freemyapps/|website=Bostinno|accessdate=11 June 2015}} 22. ^{{cite web|last1=Spencer|first1=Alex|title=Fiksu Brings FreeMyApps to Android|url=http://mobilemarketingmagazine.com/fiksu-brings-freemyapps-android/|website=Mobile Marketing|accessdate=11 June 2015}} 23. ^{{cite web|last1=Takahashi|first1=Dean|title=Fiksu upgrades FreeMyApps to reward users for actions, not just downloads (exclusive)|url=https://venturebeat.com/2013/10/24/fiksu-upgrades-freemyapps-to-reward-users-for-actions-not-just-downloads-exclusive/|website=VentureBeat|accessdate=11 June 2015}} External links
5 : Internet advertising services and affiliate networks|Mobile technology companies|Companies established in 2008|Companies based in Boston|Advertising agencies of the United States |
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