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词条 Fitocracy
释义

  1. History

  2. Game

      Quests and achievements    Social networking  

  3. Reception

      2012 Shorty Awards  

  4. References

  5. External links

{{Use dmy dates|date=July 2012}}{{Infobox dot-com company
| name = Fitocracy, Inc.
| company_slogan =
| owner =
| logo = FitocracyLogo.png
| company_type = Private
| foundation = New York City, New York, USA
| founder = Richard Talens
Brian Wang
| area_served = Worldwide
| location_city = New York City, New York
| location_country = United States
| key_people = Dick Talens, Co-Founder

Brian Wang, Co-Founder


| revenue =
| homepage = fitocracy.com
| screenshot =
| caption =
| num_employees =
| url = {{URL|http://fitocracy.com}}
| registration = Required
| launch_date = February, 2011
| current_status = Active
| language = English
| advertising =
| alexa = {{Increase}} 163,069 ({{as of|2019|03|19}})[1]
| num_users = 12,500,000[2]
| website_type = Social Networking
}}Fitocracy is an online game and social network that aims to use gamification to help users improve their fitness.[3] It has received coverage from mainstream media sources.[4][5]

History

The site was created by Richard Talens and Brian Wang, two self-described computer nerds who had succeeded in improving their own fitness and decided that game mechanics could help others to do the same.[5]

Fitocracy launched in February 2011, using an invite system to control new user signups. Invite codes were initially distributed through sites such as Reddit.[6]

In November 2011, the site introduced advertising, along with a paid option, known as Fitocracy Hero, which was advertisement-free and offered additional features.[7] By then, Fitocracy claimed to have 120,000 users and a waiting list of a further 120,000.[5]

In January 2012, Fitocracy began a partnership with Red Bull in which the site would be used to host the Red Bull Fitness Challenge.[8]

By the end of January 2012, Fitocracy claimed a user base of 230,000 registered members.[9]

In March 2012, Fitocracy launched an app for iOS devices.[10]

In January 2013, Fitocracy launched an app for Android.

In March 2013, Fitocracy reached one million users[11] and also announced a collaboration with Arnold Schwarzenegger, which challenges users to exercise for 15 minutes per day.[11]

In August 2014, Fitocracy was listed as one of TIME's Best Websites of 2014.

Game

Fitocracy users log their exercise activity by selecting from a collection of activities such as weight lifting or running and entering details such as weight lifted or distance run. Points are awarded based on the estimated fitness benefit of each activity. Users must reach points thresholds in order to level up.[6]

Quests and achievements

The site presents users with quests to perform for additional points, typically consisting of a set of related activities.[5] Particularly significant fitness milestones are recognized with achievement badges.[6]

Social networking

In addition to the game, Fitocracy also provides a social network which enables users to 'follow' other users, view and comment on their workouts and join groups for specific interests.[5]

Reception

Fitocracy was initially covered by technology and gaming focused media, such as Tech Crunch,[6] Slate,[12] Lifehacker, where it won a vote for 'Most Popular Fitness Tracking Site',[13] Kotaku,[14] and Destructoid.[15] As it grew, it was covered by more mainstream media, including Popular Mechanics,[16] The New York Observer,[3] CNN,[17] The New York Times[4] and The Globe and Mail.[5]

2012 Shorty Awards

Fitocracy was nominated in the 2012 Shorty Awards. Although it received the most votes in its category,[18] Social Fitness, it was not selected as the winner by the judges.

References

1. ^{{cite web|url= https://www.alexa.com/siteinfo/fitocracy.com | publisher= Alexa Internet |title=Fitocracy.com Traffic, Demographics and Competitors - Alexa |accessdate= 19 March 2019 }}
2. ^{{cite web|last=Caruana|first=Anthony|title=MyFiziq Inks Fitocracy Deal As They Muscle In On Fitness Market|url=https://www.lifehacker.com.au/2017/10/myfiziq-inks-fitocracy-deal-as-they-muscle-in-on-fitness-market/|work=LifeHacker|publisher=LifeHacker|accessdate=18 January 2019}}
3. ^{{cite news|last=Jeffries|first=Adrianne|title=The Fitocrats: How Two Nerds Turned an Addiction to Videogames Into an Addiction to Fitness|url=http://www.betabeat.com/2011/09/16/the-body-hackers-behind-the-scenes-at-fitocracy-the-addictive-fitness-game-that-will-make-you-want-to-work-out/|accessdate=23 January 2012|newspaper=The New York Observer|date=16 September 2011}}
4. ^{{cite news|last=Wortham|first=Jenna|title=Some Instant Motivation for the Fitness Conscious|url=https://www.nytimes.com/2011/12/07/technology/personaltech/for-the-health-conscious-fitness-for-the-holidays.html?_r=1|accessdate=23 January 2012|newspaper=The New York Times|date=6 December 2011}}
5. ^{{cite news|last=McGinn|first=Dave|title=Can a couple of reformed gamers make you addicted to exercise?|url=https://www.theglobeandmail.com/life/health/fitness/exercise/fitness-trends/can-a-couple-of-reformed-gamers-make-you-addicted-to-exercise/article2233900/|accessdate=23 January 2012|newspaper=The Globe And Mail|date=13 November 2011}}
6. ^{{cite web|last=Empson|first=Rip|title=Fitocracy Brings Games And Social To Your Workouts (Invites Within)|url=https://techcrunch.com/2011/06/28/fitocracy-brings-games-and-social-to-your-workouts-invites-within/|work=TechCrunch|accessdate=23 January 2012}}
7. ^{{cite web|title=Introducing Fitocracy Hero| url=http://blog.fitocracy.com/post/12330516366/introducing-fitocracy-hero|work=Fitocracy Blog|accessdate=23 January 2012}}
8. ^{{cite web|title=Red Bull Fitness Challenge| url=http://fitness.redbullusa.com/fitocracy.php|work=Red Bull Fitness Challenge|accessdate=23 January 2012}}
9. ^{{cite web|title=Fitocracy Presentation at 500Startups|url=http://www.livestream.com/500startups/video?clipId=pla_0c2f2ec1-cfc4-4987-a109-4ad04e6e4aec|work=500 Startups — Fitocracy Presentation|accessdate=28 January 2012}}
10. ^{{cite web|title=Fitocracy App|url=https://itunes.apple.com/us/app/fitocracy/id509253726?mt=8|work=iTunes Store|accessdate=2 July 2012|date=8 May 2012}}
11. ^{{cite web|last=Crook|first=Jordan|title=Fitocracy’s 1M Users, Including Arnold Schwarzenegger, Are More Engaged Than Any Other Social Network Besides Facebook|url=https://techcrunch.com/2013/03/26/fitocracys-1m-users-including-arnold-schwarzenegger-are-more-engaged-than-any-other-social-network-besides-facebook/|work=TechCrunch|publisher=TechCrunch|accessdate=26 March 2013}}
12. ^{{cite web|last=Calderone|first=Emily|title=Train Like a Gamer|url=http://www.slate.com/articles/video/slate_v/2011/10/fitocracy_reviewed_an_app_that_helps_you_get_in_shape_video_.html|work=Slate|accessdate=23 January 2012}}
13. ^{{cite web|last=Henry|first=Alan|title=Most Popular Fitness Tracking Web Site: Fitocracy|url=http://lifehacker.com/5842058/most-popular-fitness-tracking-web-site-fitocracy/|work=Lifehacker|accessdate=23 January 2012}}
14. ^{{cite web|last=Good|first=Owen|title=My Workout Partner is a Role-Playing Game|url=http://kotaku.com/5804310/my-workout-partner-is-a-role+playing-game|work=Kotaku|accessdate=23 January 2012}}
15. ^{{cite web|last=Chester|first=Nick|title=Get in shape with game-like Fitocracy|url=http://www.destructoid.com/get-in-shape-with-game-like-fitocracy-202436.phtml|work=Destructoid|accessdate=23 January 2012}}
16. ^{{cite news|last=Herrman|first=John|title=4 Great Apps to Game-ify Your Life|newspaper=Popular Mechanics|date=December 2011}}
17. ^{{cite web|last=Wilson|first=Jacque|title=Why gamers are a great fit at the gym By Jacque Wilson, CNN|url=http://edition.cnn.com/2011/10/14/health/video-gamers-bodybuilders-fitocracy/|work=CNN|accessdate=23 January 2012}}
18. ^{{cite web|title=Shorty Awards Social Fitness Category|url=http://shortyawards.com/category/socialfitness|work=Shorty Awards Website|accessdate=Mar 30, 2012}}

External links

  • {{Official website|http://www.fitocracy.com/}}

2 : Social networking websites|Gamification

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