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词条 Focus@Will
释义

  1. Service

  2. History

  3. Focus studies

  4. Will Henshall

  5. References

{{UDP|date=January 2018}}{{Orphan|date=August 2013}}{{Infobox company
| name = Focus@Will
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| foundation = 2012
| founder = Will Henshall, John Vitale
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| location_city = Los Angeles, California
| location_country = United States
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}}Focus@Will is a neuroscience based subscription service that uses phase sequenced playlists of instrumental music designed to improve users’ productivity.[1][2][3][4][5][6]

The company is based out of Los Angeles.[7]

Service

All of the music featured on the service's application is instrumental.[3][8][9][10] Users choose from a number of different channels, including classical, up tempo, focus spa, cinematic, and ambient.[1][8][9][10]

The app allows its users to personalize the effectiveness of the focus enhancement by immediately skipping tracks that they find distracting.[1][6][8] The service also includes a timer function and a productivity tracker.[4][10][11]

History

The beta version of Focus@Will was released in December 2012.[6][8][9][12][13]

Beginning in April 2013 the company expanded the service to international markets.[4][14] The expanded service incorporated a timer for users to set work session intervals, and a productivity tracking function to measure efficiency and focus.[4][10]

A Focus@will mobile app and freemium service were released in May 2013.[1][3][15][16][17]

The company is backed by the Pritzker Foundation, other private investors and Singularity University.[1][7] As of February 2013, it has raised approximately $3.5 million.[7]

Focus studies

Research has shown that most people cannot focus for more than 20 to 30 minutes at a time.[1][6] Focus@will has claimed its music streaming service can help most users concentrate steadily for up to 100 minutes.[1][6][11]

A team of researchers from UCLA worked with the Focus@will developers to test and refine the playlist sequencing technology.[12] Track duration, tempo, musical key, and intensity were all taken into consideration when selections for the playlists were made.[7][12] The library of music that the Focus@will team has curated is designed to both quiet the fight-or-flight response and soothe the limbic system of the brain, preventing interruptions and distractions.[2][7]

Will Henshall

Founder and CEO Will Henshall founded Rocket Network and created DigiDelivery, which was sold to Avid Audio in 2003.[1][13]

He is also a professional musician, serving as a member of the UK soul/pop group Londonbeat. Henshall co-wrote the group’s #1 selling songs, “I've Been Thinking About You,” and “Come Back”[1][2][7]

References

1. ^{{cite web|url=https://techcrunch.com/2013/05/31/focus-at-will-ios/|title=Aiming To Make You More Productive, Focus@Will Launches A Music App For iOS|author=Anthony Ha|publisher=TechCrunch|date=May 31, 2013|accessdate=July 16, 2013}}
2. ^{{cite web|url=http://www.digitaltrends.com/music/new-music-streaming-service-hacks-your-brain-to-make-you-productive/|title=New music streaming service hacks your brain to make you a better employee|author=Kwame Opam|publisher=Digital Trends|date=December 21, 2012|accessdate=July 16, 2013}}
3. ^{{cite web|url=http://www.businessinsider.com/focus-at-will-for-iphone-2013-6|title=This New Music App Promises To Help You Focus And Increase Your Productivity|author=Kevin Smith|publisher=Business Insider|date=June 3, 2013|accessdate=July 16, 2013}}
4. ^{{cite web|url=https://thenextweb.com/apps/2013/04/24/focuswill-launches-an-android-version-of-its-productivity-music-service-ios-app-coming-soon/|title=Focus@will readies Android and iOS versions of its productivity music service|author=Josh Ong|publisher=The Next Web|date=April 24, 2013|accessdate=July 16, 2013}}
5. ^{{cite web|url=http://www.ustream.tv/recorded/29412557|title=focus@will Demo at SF Music Tech 2013|author=SF Music Tech Summit|publisher=USTREAM|date=February 19, 2013|accessdate=July 16, 2013}}
6. ^{{cite web|url=http://www.pcworld.com/article/2023955/focus-will-builds-music-playlists-to-help-you-concentrate.html|title=Focus@Will builds music playlists to help you concentrate|author=Philip Michaels|publisher=PCWorld|date=January 7, 2013|accessdate=July 16, 2013}}
7. ^{{cite web|url=http://www.socaltech.com/how_focus@will_uses_music_to_help_you_concentrate_better/s-0047916.html|title=How Focus@Will Uses Music To Help You Concentrate Better|author=Benjamin F. Kuo|publisher=socaltech|date=February 25, 2013|accessdate=July 16, 2013}}
8. ^{{cite web|url=https://thenextweb.com/media/2013/02/07/focuswill-this-new-music-streaming-service-wants-to-help-you-concentrate/|title=Focus@Will: The music-streaming service that wants to help you concentrate|author=Paul Sawers|publisher=The Next Web|date=February 7, 2013|accessdate=July 16, 2013}}
9. ^{{cite web|url=http://blogs.marketwatch.com/specialreport/2013/01/07/ces-the-surprising-sounds-of-productivity/|title=CES: Can this music make you more productive?|author=Kelli B. Grant|publisher=Market Watch|date=January 7, 2013|accessdate=July 16, 2013}}
10. ^{{cite web|url=https://www.pcmag.com/article2/0,2817,2419321,00.asp|title=Focus@Will|author=Jill Duffy|publisher=PC Magazine|date=May 22, 2013|accessdate=July 16, 2013}}
11. ^{{cite web|url=http://www.fastcompany.com/3004170/focuswill-says-its-streaming-music-will-make-you-more-productive|title=Focus@Will Says Its Streaming Music Will Make You More Productive|publisher=Fast Company|accessdate=July 16, 2013}}
12. ^{{cite web|url=http://lifehacker.com/5969966/focuswill-is-a-music-service-designed-to-boost-your-productivity-and-weve-got-invites|title=Focus@Will Is a Music Service Designed to Boost Your Productivity (and We’ve Got Invites)|author=Alan Henry|publisher=lifehacker|date=December 20, 2012|accessdate=July 16, 2013}}
13. ^{{cite web|url=http://clomedia.com/articles/view/can-music-make-for-better-learners/1|title=Can Music Make for Better Learners?|author=Frank Kalman|publisher=Chief Learning Officer Media|date=February 15, 2013|accessdate=July 16, 2013}}
14. ^{{cite web|url=http://soundcheck.wnyc.org/2013/mar/11/music-that-keeps-you-focused/|title=New Music Service Aims To Keep You Focused|author=|publisher=SoundCheck|date=March 11, 2013|accessdate=July 16, 2013}}
15. ^{{cite web|url=https://thenextweb.com/apps/2013/05/07/focuswill-takes-its-app-global-with-android-and-paid-subscriptions-freemium/?fromcat=all|title=Focus@will goes global, freemium and takes its concentration-boosting music-streaming app to Android|author=Paul Sawers|publisher=The Next Web|date=May 7, 2013|accessdate=July 16, 2013}}
16. ^{{cite web|url=http://scienceroll.com/2013/05/08/focuswill-neuroscience-based-service-increasing-your-attention-with-music/|title=Focus@Will: Neuroscience Based Service Increasing Your Attention With Music|author=Dr. Bertalan Mesko|publisher=ScienceRoll|date=May 8, 2013|accessdate=July 16, 2013}}
17. ^{{cite web|url=http://androidspin.com/2013/05/07/focuswill-the-new-mood-setting-productivity-music-app/|title=Focus@Will, the new mood setting productivity music App|author=Stormy Beach|publisher=Android Spin|date=May 7, 2013|accessdate=July 16, 2013}}
{{DEFAULTSORT:Focus at Will}}

2 : American companies established in 2012|Companies based in Los Angeles

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