| 词条 | Fred & Farid Group |
| 释义 |
| name = FF | logo = FF GROUP logo.jpg | type = Private | area_served = Global | key_people = Frédéric Raillard, Farid Mokart | industry = Advertising | products = | revenue = | net_income = | num_employees = 300 | homepage = {{url|http://www.ffcreative.com/}} | caption = | foundation = January 9, 2007 | location = Paris, France | locations = 4: Los Angeles, New York City, Shanghai, Paris }} FF is an independent international boutique network (Advertising firm) with offices [1] Los Angeles, New York, Shanghai and Paris founded by Fred Raillard and Farid Mokart in 2007[2]. It employs around 300 people.[3] Fred & Farid also provides investments via Fred & Farid Digital Investment Fund (FFDIF)[4] Raillard and Mokart had worked as partners beginning in 2000. In 2007 they launched their own independent company.[5] HistoryFrederic Raillard and Farid Mokart were both raised in the Paris suburbs, Raillard from a Breton and a Parisian family, Mokart from an Algerian and Kabyle family. After studying respectively design and political science (Sciences Po), Raillard and Mokart started as strategic planner and account manager at Euro RSCG BTC in Paris.[6] They decided to team up and moved to the creative side, working consecutively for 6 major agencies in Paris as creative directors.[7] Their first project was for start-up Aucland.com, a French online auction site.[8] In 2000, Fred & Farid created the musical video for British Pop Star Robbie Williams "Rock DJ".[9][10] FRED & FARID is an international creative community of 300+ people. They produced campaigns for brands like Air France[11], Audemars Piguet[12], Audi[13][14], Coca-Cola, Diesel[15], Giorgio Armani[16], Google[17], Guerlain[18], HP[19], Lacoste[20], Louis XIII[21], Martini[22], Orangina[23], Porsche[24], Saint Laurent[25], Schweppes[26], Societe Generale[27], Tmall[28], Vivo[29], Wrangler[30]. References1. ^http://www.strategies.fr/actualites/agences/4006006W/ff-shanghai-communaute-creative.html 2. ^http://www.lefigaro.fr/medias/2017/09/10/20004-20170910ARTFIG00133-l-agence-fredampfarid-s-installe-a-los-angeles.php 3. ^{{cite web|url=http://www.leparisien.fr/economie/business/fred-farid-la-pub-a-l-heure-des-reseaux-sociaux-22-06-2015-4882897.php|title=Fred & Farid, la pub à l'heure des réseaux sociaux|publisher=}} 4. ^{{cite web|url=http://ffdif.com/|title=FF DIGITAL INVESTMENT FUND|publisher=}} 5. ^{{cite web|url=http://www.dandad.org/awards/professional/2013/juries/artd/art-direction/1/frederic-raillard|title=D&AD Professional Awards 2016|publisher=}} 6. ^{{cite web|url=http://www.lepoint.fr/biographie-invite/fred-et-farid-05-11-2010-1258727_78.php|title=Fred et Farid|first=Le Point,|last=magazine|date=5 November 2010|publisher=}} 7. ^{{cite web|url=http://www.hubforum.com/paris/portfolio_item/farid-mokart-creative-chairman-ceo-co-founder-fred-farid|title=HUBFORUM Paris 2016 - HUBFORUM Paris 2016|date=15 December 2015|publisher=}} 8. ^{{cite web|url=http://www.luerzersarchive.com/en/magazine/commercial-detail/auclandcom-26277.html|title=Aucland.com|publisher=}} 9. ^{{cite web|url=https://www.theguardian.com/media/2005/may/17/publicis.advertising|title=Award-winning creatives handed own ad agency|first=Stephen|last=Brook|date=17 May 2005|publisher=}} 10. ^{{cite web|url=http://www.mtv.com/news/1440978/robbie-williams-u2-coldplay-dominate-brit-awards|title=Robbie Williams, U2, Coldplay Dominate Brit Awards|publisher=}} 11. ^{{cite web|url=http://creativity-online.com/work/air-france-upgrade-challenge/38594|title=AIR FRANCE PASSENGERS CAN BAG AN UPGRADE BY PLAYING A MOBILE GAME}} 12. ^{{cite web |url=http://www.nightshift.fr/work/audemars-piguet-x-serena-williams |title= Audemars Piguet x Serena Williams: If}} 13. ^{{cite web |url= https://www.dexigner.com/news/25576|title=Millimeter: Fred & Farid's Brand New Audi Campaign}} 14. ^{{cite web |url= http://adage.com/article/special-report-agency-alist-2016/ff-shanghai-ad-age-s-2016-international-agency-year/302232|title=FF SHANGHAI IS AD AGE'S 2016 INTERNATIONAL AGENCY OF THE YEAR}} 15. ^{{cite web|title=Diesel puts responsive web design to the test using a contortionist|url=http://www.thedrum.com/news/2016/07/08/diesel-puts-responsive-web-design-test-using-contortionist}} 16. ^{{cite web|url=http://www.e-marketing.fr/Thematique/agences-1089/Breves/Fred-Farid-cree-deux-nouvelles-agences-187636.htm}} 17. ^{{cite web|url=http://www.cbnews.fr/conseils/fred-farid-ouvre-a-los-angeles-a1037333}} 18. ^{{cite web|url=https://www.prnewswire.com/news-releases/ff-and-k2-launch-ffk2-506453851.html}} 19. ^{{cite web|url=http://creativity-online.com/work/hp-dads--daughters/51989}} 20. ^{{cite web|url=https://marketingland.com/lacoste-interactive-tennis-match-doubles-e-commerce-clothing-site-131045}} 21. ^{{cite web|url=http://www.adweek.com/brand-marketing/cognac-brand-just-made-john-malkovich-film-no-one-will-see-100-years-168233}} 22. ^{{cite web|url=https://www.creativereview.co.uk/nice-work-for-martini-adidas-nokia-and-more}} 23. ^{{cite web|url=http://creativity-online.com/work/orangina-antifootball-can/36092}} 24. ^{{cite web|url=https://www.autoevolution.com/news/these-are-the-best-porsche-print-ads-ever-photo-gallery-81098.html}} 25. ^{{cite web|url=http://adage.com/article/global-news/paris-shop-fred-farid-open-shanghai-september/233190}} 26. ^{{cite web|url=http://www.cbnews.fr/coups-de-coeur/schweppes-innatendue-penelope-a1011878}} 27. ^{{cite web|url=https://lareclame.fr/fredfaridgroup-societegenerale-aupluspresduxv-165640}} 28. ^{{cite web|url=http://www.adweek.com/agencyspy/fred-farid-crams-all-21-of-your-favorite-taglines-into-one-alibaba-spot/120855}} 29. ^{{cite web|url=http://www.ladn.eu/news-business/actualites-agences/une-campagne-vivo-avec-stephen-curry-signee-fred-farid-shanghai}} 30. ^{{cite web|url=https://www.campaignlive.co.uk/article/wrangler-hunt-european-ad-agency/1228332}} External links
1 : Advertising agencies of France |
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