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词条 Georgia Rickard
释义

  1. Early career

  2. Travel journalism

  3. Entrepreneurialism

  4. References

{{Use dmy dates|date=April 2017}}{{Use Australian English|date=August 2015}}Georgia Rickard is a multi-award-winning Australian-born travel journalist, magazine editor, author and media commentator. The former editor of Australia's largest selling travel magazine, Australian Traveller[1] has contributed to News Limited, Conde Nast, Fairfax Media, BBC and several newspapers of note, including South China Morning Post and The Times. [2][3][4]

Early career

Rickard began her career in sales for a recruitment agency,[5] a beginning she later credited as providing the foundations for an unusually entrepreneurial outlook as a magazine editor.[6] Under the tutelage of Valerie Khoo she made the transition to journalism, contributing on a freelance basis to titles such as Cosmopolitan, CLEO, Women's Health, GQ, Prevention, and the Sunday Telegraph.[7][8][9]

At age 23 Rickard was invited to become editor of Healthy Food Guide magazine, making her the youngest Australian editor of a national title at the time. It was her first formal role in publishing. Despite the globally declining climate of magazine sales, the title began to post consistent growth, going on to remain the nation's fastest growing food title for the four consecutive audits of her tenure.[10] Rickard assisted in the launch of the UK edition of the same title, was twice nominated for 'Best Health Magazine' at the Australian Magazine Awards (2009, 2010) and developed an impressive media resume, appearing as a journalist and expert on Australian television programs such as Sunrise, Mornings with Kerri-Anne, Today Tonight and Channel Nine News and presenting regular segments on breakfast radio, most notably on Classic Rock FM's Sydney program 'Mornings with Anthony Maroon' and 4BC's Brisbane breakfast program with Jamie Dunn and Ian Calder. She also worked as an industry advisor to the Australian Democratic Party, providing advice and an industry perspective on shaping government public health policies in 2010.[7][11][12][13][14][15][16]

At the time of her resignation, Healthy Food Guide's circulation had grown from 31,670 to 44,025, with her final issue closing at 50,000 copies.[17][18][19][20]

Her first book, Weight Training for Dummies (Australian and New Zealand edition), was released in 2011.[21]

Travel journalism

Rickard joined the team as editor of Australian Traveller magazine in 2012, aged 26. During her three-year[22] tenure she posted consistently aggressive circulation wins,[23] achieving the fastest growing magazine circulation of any title in Australia in the audit period of Jan–Jun 2014.[24] She received significant industry plaudits for her work including top four shortlisting as Editor Of The Year,[25] top-four shortlisting for Magazine of the Year,[25] and winner overall of Niche Magazine of the Year[25] at the prestigious Australian Magazine Awards, as well as finalist listing for Food Travel Writer of the Year by the Australian Society of Travel Writers.

Chief among her improvements to the title were the instigation of celebrity covers, which starred notable Australian females such as journalist Lisa Wilkinson,[26] actress Claudia Karvan [27] and model Megan Gale,[28] as well as collaboration with emerging Australian influencers such as Lauren Bath and Melissa Findley (notable given that Instagram was not yet a prominent platform) and an 'image-first' approach to storytelling, which involved sending photographers to destinations without an accompanying writer. This was a tactic she later noted was initially met with reluctance by industry and publicists, until it proved an adaptive means of communication for the changing needs of an increasingly time-poor and digitally focused reader;[29] she also instigated guidelines on a company-wide approach to social media, dedicating considerable resources to the growth of the magazine's official Instagram account at a time when social media was not generally considered a priority for print publications. During her tenure, Rickard also began strengthening the relationship between Australian Traveller and Australia's national tourism body Tourism Australia which, at the time, still included domestic tourism promotion in its remit.[30][31] The Australian Traveller editorial team, led by Rickard, produced several custom publications on the organisation's behalf.[32][33][34]

Rickard resigned in February 2015[35] and commenced an associate editor role at Marie Claire Australia in March 2015, recruited as part of a two-person team by legendary fashion editor, Jackie Frank, to move the publication into its next phase alongside new editor Nicky Briger. After just four months in the role, Rickard resigned in August 2015.[36] Shortly thereafter she rejoined Australian Traveller on a consultative basis, working with Tourism Australia to oversee production of content for its Coastal and Aquatic campaign.

In 2016, Rickard was recruited by Fairfax Media as Managing Editor, to lead production on Tourism Australia's million-dollar overhaul of Australia.com[37] alongside multi-award-winning content agency, Storyation.[37] With Tourism Australia's internal team, Rickard and her hand-picked team – some 20 of Australia's most respected travel journalists[42] – produced over 710 feature articles,[42] overhauling site into an editorial destination of its own right. The project achieved measurable increases in several notable metrics;[38] industry publication AdNews later asserted that the project "redefine[d] content" in the Australian market.[38] The project received Finalist for Best Content Driven website in 2017's worldwide Content Marketing Awards.[39]

Entrepreneurialism

Rickard is part-owner of The Travel Bootcamp, an immersive consumer event with a focus on digital storytelling and influence sponsored by Olympus Australia and Intrepid Travel.[40] The event was co-founder by Lauren Bath – a travel Instagrammer often referred to as "Australia's First Professional Instagrammer"[41][42][43][44][45] – and Liz Carlson, founder of prominent travel blog[46] Young Adventuress and TedX speaker.[47] The Bootcamp has appeared on 60 Minutes (Australian edition) and in Sydney Morning Herald.[48][49][50] The trio also founded the Modern Travel Media Summit, a bi-annual industry conference held in Australia in partnership with industry body, TravMedia.[51]

She holds a Bachelor of Communications and a diploma in International Marketing from the University of Technology, Sydney.{{Citation needed|date=September 2011}}

References

1. ^{{Cite news|url=https://www.australiantraveller.com/advertise/|title=Advertise with Australian Traveller|work=Australian Traveller|access-date=2018-10-24|language=en-US}}
2. ^{{Cite news|url=https://www.scmp.com/author/georgia-rickard|title=Georgia Rickard|work=South China Morning Post|access-date=2018-10-24|language=en}}
3. ^{{Cite news|url=https://www.news.com.au/travel/world-travel/asia/i-attended-the-maldives-hottest-beach-party-and-it-was-insane/news-story/f2743c9338dbe73fed210e4a751fb10f|title=I scored an invite to the Maldives’ hottest beach party|work=NewsComAu|access-date=2018-10-24}}
4. ^{{Cite web|url=http://www.emergencecreative.com/our_speakers/georgia-rickard/|title=Georgia Rickard {{!}} Emergence Creative|website=www.emergencecreative.com|language=en-US|access-date=2018-10-24}}
5. ^{{Cite news|url=https://www.writerscentre.com.au/blog/georgia-rickard-case-study/|title=Georgia Rickard: Transformed her life {{!}} Australian Writers’ Centre blog|date=2014-02-17|work=Australian Writers' Centre|access-date=2018-10-24|language=en-US}}
6. ^{{Cite web|url=https://www.youtube.com/watch?v=ycLzzKe3CLQ&t=1s|title=Georgia Rickard, Content Creator, Mumbrella NeXt Awards, 2018|last=Rickard|first=Georgia|date=|website=|archive-url=|archive-date=|dead-url=|access-date=24 October 2018}}
7. ^1 {{cite web|url=http://girlwithasatchel.blogspot.com/2010/01/gwas-girl-in-media-georgia-rickard.html|title=Girl With a Satchel: GWAS Girl In Media – Georgia Rickard|publisher=girlwithasatchel.blogspot.com|accessdate=25 July 2016}}
8. ^http://www.writingcoursesblog.com/2010/01/more-student-success.html
9. ^{{cite web|url=http://catalogue.nla.gov.au/Record/5105231|title=Weight training for dummies / by Georgia Rickard, Liz Neporent and Suzanne Schlosberg | National Library of Australia|publisher=catalogue.nla.gov.au|accessdate=25 July 2016}}
10. ^{{Cite web|url=https://web.archive.org/web/20090817205437/http://mumbrella.com.au/magazine-abcs-readership-famous-gq-and-the-monthly-are-up-8577|title=Magazine ABCs & readership: Famous, GQ and The Monthly are up - mUmBRELLA|date=2009-08-17|access-date=2018-10-24}}
11. ^{{cite web|url=http://audioboo.fm/boos/213364-the-potatoe-diet-with-georgia-rickard|title=audioBoom / The Potatoe Diet with Georgia Rickard|publisher=audioboo.fm|accessdate=25 July 2016}}
12. ^{{cite web|url=https://www.youtube.com/watch?v=U1R_9fkW-PI|title=Georgia Rickard interview on Mornings Live – YouTube|publisher=youtube.com|accessdate=25 July 2016}}
13. ^{{cite web|url=http://blogs.abc.net.au/queensland/2010/11/this-weekend-with-kim-dennison-13th-and-14th-of-november.html?site=goldcoast&program=gold_coast_weekends|title=This weekend with Kim Dennison 13th and 14th of November – ABC Queensland – Australian Broadcasting Corporation (ABC)|publisher=blogs.abc.net.au|accessdate=25 July 2016}}
14. ^http://twaud.io/qr8Q
15. ^{{cite web|url=https://www.youtube.com/watch?v=-Jp_ISSc0N0|title=YouTube|publisher=youtube.com|accessdate=25 July 2016}}
16. ^{{cite web|url=https://www.youtube.com/watch?v=__dSxONwlwU|title=Georgia Rickard talks fussy eaters on Mornings with Kerri-Anne, 2009 – YouTube|publisher=youtube.com|accessdate=25 July 2016}}
17. ^{{cite web|url=http://mumbrella.com.au/magazine-abcs-readership-famous-gq-and-the-monthly-are-up-8577|title=Magazine ABCs & readership: Famous, GQ and The Monthly are up – mUmBRELLA|archive-url=https://web.archive.org/web/20090817205437/http://mumbrella.com.au/magazine-abcs-readership-famous-gq-and-the-monthly-are-up-8577|archive-date=17 August 2009|dead-url=yes|accessdate=25 July 2016|df=dmy-all}}
18. ^http://www.healthyfoodguide.com.au/about-us/advertising-print/mediakit2010.pdf
19. ^http://www.mediabiznet.com.au/pdfs/auditreport.pdf
20. ^http://mags360.com/cookingfoodwine/healthy-food-guide-launched-in-the-uk/
21. ^{{Cite book|url=https://trove.nla.gov.au/work/38874777|title=Weight training for dummies|last=Rickard|first=Georgia|last2=Neporent|first2=Liz|last3=Schlosberg|first3=Suzanne|date=2011|publisher=Richmond, Vic. : John Wiley & Sons|isbn=9780730376606|edition= 2nd Australian & New Zealand |language=English}}
22. ^{{Cite web|url=https://www.linkedin.com/in/georgiarickard/|title=Linked In Profile: Georgia Rickard|last=Rickard|first=Georgia|date=2018|website=Linked In|archive-url=https://www.linkedin.com/in/georgiarickard/|archive-date=|dead-url=|access-date=24 October 2018}}
23. ^{{Cite news|url=http://www.bandt.com.au/marketing/content-agency-storyation-appoints-new-editor-marketer|title=Content Agency Storyation Appoints New Editor & Marketer - B&T|date=2017-02-09|work=B&T|access-date=2018-10-24|language=en-US}}
24. ^{{Cite web|url=https://mumbrella.com.au/abcs-cleo-dolly-continue-struggle-declines-least-30-per-cent-244763|title=ABCs: Cleo and Dolly continue to struggle as several monthly mags increase|last=Ward|first=Miranda|date=August 15, 2014|website=Mumbrella|archive-url=|archive-date=|dead-url=|access-date=}}
25. ^1 2 {{Cite news|url=http://www.adnews.com.au/news/real-living-named-magazine-of-the-year-at-the-amas|title=Real Living named Magazine of the Year at the AMAs - AdNews|access-date=2018-10-24|language=en}}
26. ^{{Cite news|url=https://www.australiantraveller.com/australia/lisa-wilkinson-in-search-of-real-australia/|title=Lisa Wilkinson - in search of 'real' Australia|date=2014-10-23|work=Australian Traveller|access-date=2018-10-24|language=en-US}}
27. ^{{Cite news|url=https://www.australiantraveller.com/australia/the-secret-life-of-claudia-karvan/|title=Claudia Karvan's Uluru therapy|date=2015-03-09|work=Australian Traveller|access-date=2018-10-24|language=en-US}}
28. ^{{Cite news|url=https://www.australiantraveller.com/australia/the-evolution-of-megan-gale/|title=The evolutionary tale of Megan Gale|date=2016-07-25|work=Australian Traveller|access-date=2018-10-24|language=en-US}}
29. ^{{Cite web|url=https://mtms.travmedia.com|title=Modern Travel Media Summit 2017|website=mtms.travmedia.com|language=en|access-date=2018-10-24}}
30. ^{{Cite web|url=http://www.tourism.australia.com/content/dam/assets/document/1/6/x/7/s/2002600.pdf|title=Tourism Australia: 2012 Strategy|last=Tourism Australia|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
31. ^{{Cite web|url=http://www.tourism.australia.com/content/dam/assets/document/1/6/x/7/c/2002584.pdf|title=Tourism Australia: 2012–2013 Annual Report|last=Tourism Australia|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
32. ^{{Cite web|url=http://www.bloomfieldlodge.com.au/live/pdfs/AustralianTravellerApr14.pdf|title=16 Ultimate Escapes, Tourism Australia & Australian Traveller|last=Rickard|first=Georgia|date=April 2014|website=|archive-url=|archive-date=|dead-url=|access-date=}}
33. ^{{Cite news|url=https://www.australiantraveller.com/natural-australia-16-ultimate-escapes/|title=Natural Australia: 16 Ultimate Escapes|work=Australian Traveller|access-date=2018-10-24|language=en-US}}
34. ^{{Cite news|url=https://www.australiantraveller.com/australia/101-unforgettable-beach-coastal-experiences-for-your-family/|title=101 unforgettable beach & coastal experiences for your family|date=2014-12-24|work=Australian Traveller|access-date=2018-10-24|language=en-US}}
35. ^{{Cite web|url=https://influencing.com/au/story/emily-taylor-appointed-as-editor-of-instyle-editorial-resignations-at-australian-traveller-and-nw|title=Emily Taylor appointed editor at InStyle, editorial resignations at Australian Traveller and NW|website=influencing.com|access-date=2018-10-24}}
36. ^{{Cite web|url=https://www.linkedin.com/in/georgiarickard/|title=Linked In Profile: Georgia Rickard|last=Rickard|first=Georgia|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
37. ^1 {{Cite news|url=http://www.bandt.com.au/marketing/tourism-australia-fairfax-storyation|title=Tourism Australia Appoints 'Made' By Fairfax & Storyation To Evolve Australia.com - B&T|date=2016-07-28|work=B&T|access-date=2018-10-24|language=en-US}}
38. ^1 2 3 {{Cite news|url=http://www.adnews.com.au/news/case-study-tourism-australia-redefines-content|title=Case study: Tourism Australia redefines content - AdNews|access-date=2018-10-24|language=en}}
39. ^{{Cite news|url=https://www.contentmarketingawards.com/2017-winners/|title=2017 Finalists and Winners - Content Marketing Awards|work=Content Marketing Awards|access-date=2018-10-24|language=en-US}}
40. ^{{Cite web|url=https://thetravelbootcamp.com/|title=The Travel Bootcamp – Kickstart Your Travel Career|website=thetravelbootcamp.com|language=en-US|access-date=2018-10-24}}
41. ^{{Cite news|url=https://womenlovetech.com/australias-first-professional-instagrammer-shares-her-photography-tips/|title=Australia’s First Professional Instagrammer Shares Her Photography Tips|date=2018-08-24|work=Women Love Tech|access-date=2018-10-24|language=en-US}}
42. ^{{Cite news|url=http://www.australianphotography.com/news/australia-s-first-professional-instagrammer-offering-mentorship|title=Australia's first professional instagrammer offering mentorship - Australian Photography|access-date=2018-10-24|language=en}}
43. ^{{Cite news|url=https://www.lostateminor.com/2016/02/09/lauren-bath-is-australias-first-professional-instagrammer/|title=Lauren Bath is Australia's first professional Instagrammer|date=2016-02-09|work=Lost At E Minor: For creative people|access-date=2018-10-24|language=en-US}}
44. ^{{Cite news|url=https://thefoxmagazine.com/photography/instagrammer-lauren-bath/|title=Meet Australia’s First Professional Instagrammer, Lauren Bath|date=2017-04-15|work=The Fox Magazine|access-date=2018-10-24}}
45. ^{{Cite news|url=https://www.australiantraveller.com/australia/15-australian-travel-instagrammers-you-have-to-follow/|title=15 Australian travel Instagrammers you have to follow|date=2014-05-15|work=Australian Traveller|access-date=2018-10-24|language=en-US}}
46. ^{{Cite news|url=https://www.news.com.au/travel/travel-advice/travellers-stories/this-woman-turned-her-passion-for-travel-into-a-career/news-story/86023658716a48464478142bd3326e7e|title=I turned my passion into a career|work=NewsComAu|access-date=2018-10-24}}
47. ^{{Citation|last=TEDx Talks|title=The fear of disconnecting {{!}} Liz Carlson {{!}} TEDxWanaka|date=2014-07-21|url=https://www.youtube.com/watch?v=brBIuVPSNNY|access-date=2018-10-24}}
48. ^{{Cite web|url=https://www.9now.com.au/60-minutes/2017/clip-cj6aofye300050hmwvxjenrqz/697d693f-fd87-4388-988f-25d93f89103b|title=Social influencer Lauren Bath reveals how to take the perfect selfie|last=60 Minutes Australia|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
49. ^{{Cite web|url=https://www.smh.com.au/business/workplace/girls-are-doing-it-for-themselves-20170810-gxsz99.html|title=Creative thinkers doing work their way|last=Canaway|first=Jane|date=2017-08-09|website=The Sydney Morning Herald|language=en|access-date=2018-10-24}}
50. ^{{Cite news|url=http://www.travelweekly.com.au/article/this-bootcamp-promises-a-career-as-a-travel-influencer/|title=This bootcamp promises a career as a travel influencer - Travel Weekly|work=Travel Weekly|access-date=2018-10-24|language=en-US}}
51. ^{{Cite web|url=https://mtms.travmedia.com/|title=Modern Travel Media Summit 2017|website=mtms.travmedia.com|language=en|access-date=2018-10-24}}
{{DEFAULTSORT:Rickard, Georgia}}

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