词条 | Reverse logistics |
释义 |
When a manufacturer's product normally moves through the supply chain network, it is to reach the distributor or customer. Any process or management after the delivery of the product involves reverse logistics. If the product is defective, the customer would return the product. The manufacturing firm would then have to organise shipping of the defective product, testing the product, dismantling, repairing, recycling or disposing the product. The product would travel in reverse through the supply chain network in order to retain any use from the defective product. The logistics for such matters is reverse logistics. Business implicationsIn today's marketplace, many retailers treat merchandise returns as individual, disjointed transactions. "The challenge for retailers and vendors is to process returns at a proficiency level that allows quick, efficient and cost-effective collection and return of merchandise. Customer requirements facilitate demand for a high standard of service that includes accuracy and timeliness. It’s the logistic company's responsibility to shorten the link from return origination to the time of resell."[7] By following returns management best practices, retailers can achieve a returns process that addresses both the operational and customer retention issues associated with merchandise returns.[8] Further, because of the connection between reverse logistics and customer retention, it has become a key component within Service Lifecycle Management (SLM), a business strategy aimed at retaining customers by bundling even more coordination of a company's services data together to achieve greater efficiency in its operations. Reverse logistics is more than just returns management, it is "activities related to returns avoidance, gatekeeping, disposal and all other after-market supply chain issues".[9] Returns management—increasingly being recognized as affecting competitive positioning—provides an important link between marketing and logistics. The broad nature of its cross-functional impact suggests that firms would benefit by improving internal integration efforts. In particular, a firm's ability to react to and plan for the influence of external factors on the returns management process is improved by such internal integration.[10] In a firm's planning for returns, a primary factor is the remaining value of the material returning and how to recover that value.[11] "Returned goods, or elements of the product, could even be returned to suppliers and supply chain partners for them to re-manufacture".[12] Third-party logistics providers see that up to 7% of an enterprise's gross sales are captured by return costs. Almost all reverse logistics contracts are customized to fit the size and type of company contracting. The 3PL's themselves realize 12% to 15% profits on this business.[13]"Studies have shown that an average of 4% to 6% of all retail purchases are returned, costing the industry about $40 billion per year." [14] Reverse logistics research has also found that 84.6 percent of companies in the United States use secondary market and 70 percent see the secondary market as a "competitive advantage."[15] Return of unsold goodsIn certain industries, goods are distributed to downstream members in the supply chain with the understanding that the goods may be returned for credit if they are not sold e.g., newspapers and magazines. This acts as an incentive for downstream members to carry more stock, because the risk of obsolescence is borne by the upstream supply chain members. However, there is also a distinct risk attached to this logistics concept. The downstream member in the supply chain might exploit the situation by ordering more stock than is required and returning large volumes. In this way, the downstream partner is able to offer high level of service without carrying the risks associated with large inventories. The supplier effectively finances the inventory for the downstream member. It is therefore important to analyze customers’ accounts for hidden costs. Reusable packagingReusable packaging systems require a closed-loop logistics system. Examples include reusable pallets, bulk boxes such as Euro containers, Reusable bottles for milk, soda, and beer, compressed gas cylinders, beer kegs, etc. Refusal of the products in the cash on delivery (COD)In case of e-commerce business, many websites offer the flexibility of cash on delivery (COD) to their customers. Sometimes customers refuse the product at the time of delivery, as there is no commitment to take the product. Then the logistics service provider follows the process of reverse logistics on the refused cargo. It is also known as Return to Origin (RTO). In this process, the e-commerce company adds the refused cargo to its inventory stock again, after proper quality checks as per the company's rules.[16] Reverse Logistics for DemonstrationsIn case of the Demonstration of Products to the client as part of Pre-Sales process, The Demonstration equipment is sent to the Customer and has to be returned to maintain Revolving Inventory. References1. ^Hawks, Karen. "What is Reverse Logistics?", Reverse Logistics Magazine, Winter/Spring 2006. 2. ^Srivastava, Samir K. "Network Design for Reverse Logistics", Omega, 2008, 36(4), 535-548. 3. ^James R. Stock, Reverse Logistics (Oak Brook, IL: Council of Logistics Management, 1992) 4. ^James R. Stock, Development and Implementation of Reverse Logistics Programs (Oak Brook, IL: Council of Logistics Management, 1998) 5. ^Dale S. Rogers and Ronald S. Tibben-Lembke, Going Backwards: Reverse Logistics Trends and Practices (Reno, NV: Reverse Logistics Executive Council, 1999) 6. ^Rengel, P. & Seydl, C. (May 2002). Completing the Supply Chain Model at seydl.edu. Retrieved on 2008-04-25. 7. ^Harrington, Ryan. "Reverse Logistics: Customer Satisfaction, Environment Key to Success in the 21st Century", Reverse Logistics Magazine. Winter/Spring 2006. 8. ^Greer, 2004 9. ^Rogers, 2002 10. ^{{citation |url= http://www.dea.univr.it/jsp/visualizzaAllegato.jsp?id=26331&mime=application%2Fpdf&filename=Russo+Supply+chain+strategy+IJPDLM.pdf&localname=allegatooa_26331.pdf|title=The returns management process in supply chain strategy | last1= Mollenkopf |first1= D.| last2= Russo |first2= I. |first3= R. |last3= Frankel |journal=International Journal Physical Distribution Logistics Management |volume= 37 |issue= 7 |year= 2007 |pages= 568–92 |accessdate=2008-05-05}} 11. ^Srivastava, Samir K. "Value Recovery Network Design for Product Returns", International Journal of Physical Distribution and Logistics Management, 2008, 38(4), 311-331. 12. ^Madaan, J. & Wadhwa, S. (2007) Flexible Process Planning Approaches for Sustainable Decisions in Reverse Logistics System, Global Journal of Flexible Systems Management. Vol. 8, No. 4. p. 1-8 13. ^{{cite news |url=https://www.forbes.com/2005/11/02/returns-reverse-logistics-market-cx_rm_1103returns.html | first= Robert | last= Malone |title= Reverse side of logistics: The business of returns |work=Forbes |date=3 November 2005 | accessdate= 2008-03-14 }} 14. ^Van Riper, Tom. [https://archive.is/20130102150110/http://www.forbes.com/2005/12/06/retailing-wal-mart-cx_tvr_1207reselling.html "Reseller Sees Many Happy Returns"], Forbes, December 2005. 15. ^{{cite web |last1=Reverse Logistics Sustainability Council |url=http://www.reverselogistics.com/ "Secondary Market Research" |accessdate=9 August 2018}} 16. ^{{cite book| title= Business Logistics & Management - Theory and Practice |first1= J J |last1= Vogt| first2=W J |last2= Pienaar |first3=P W C |last3= de Wit | publisher= OXFORD |year= 2002 |page= 236 }} External links
3 : Supply chain management|Recycling|Waste management concepts |
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