| 词条 | Guayakí (company) |
| 释义 |
| logo = Guayakí_corporate_logo.jpg | foundation = 1996 | type = Private | founders = Alex Pryor, David Karr | location = Sebastopol, California | | area_served = United States, Canada | key_people = Chris Mann, CEO[1] | industry = Beverage, organic products | products = Yerba mate, beverages, energy shots, energy drinks | | homepage = {{URL|http://www.guayaki.com}} }}Guayakí Sustainable Rainforest Products, Inc., more commonly known as Guayakí, is an organic beverage company specializing in yerba mate products based in Sebastopol, California.[2] In addition to offering loose-leaf yerba mate, Guayakí also sells canned as well as carbonated yerba mate drinks, and energy shots. Guayakí receives American-nationwide distribution to roughly 6,000 stores,[3] primarily through organic and health-oriented grocery stores such as Whole Foods among other retailers, as well as through online channels.[4] Guayakí has a stated mission to "steward and restore 200,000 acres of rainforest and create over 1,000 living-wage jobs by 2020" in the Atlantic Forest through their own "Market Driven Restoration" model, the idea that imperialism and colonialism as a result of the market for products from less-developed countries can be combatted using the market itself.[5][6] Guayakí is certified organic by USDA Organic; Additionally, the company is also certified fair trade by IMO and is a Fair Trade Federation Member. {{cn|date=June 2018}} References1. ^{{cite web|last1=Ferrari|first1=Pierre|title=GUAYAKÍ'S CEO CHRIS MANN ON THE IMPORTANCE OF RUNNING A TRANSPARENT COMPANY|url=http://www.fastcompany.com/1547695/guayak%C3%ADs-ceo-chris-mann-importance-running-transparent-company|website=Fast Company|accessdate=June 1, 2015}} 2. ^{{Cite news|url=http://rsfsocialfinance.org/2012/08/27/guayaki-pioneers/|title=Guayakí Pioneers Market-Driven Restoration Business Model - RSF Social Finance|date=2012-08-27|work=RSF Social Finance|access-date=2018-06-05|language=en-US}} 3. ^{{Cite news|url=http://www.newsweek.com/small-biz-makeover-guayaki-teas-big-challenge-76809|title=Small Biz Makeover: Guayaki Tea's Big Challenge|date=2009-11-24|work=Newsweek|access-date=2018-06-05|language=en}} 4. ^{{cite web|last1=Latif|first1=Roy|title=Sparkling Growth: 6 Questions with David Karr of Guayaki|url=http://www.bevnet.com/news/2012/sparkling-growth-6-questions-with-david-karr-of-guayaki|website=BEVNET|accessdate=June 1, 2015}} 5. ^{{Cite web|url=https://www.100yearsofsun.com/single-post/2016/07/03/Guayak%C3%AD-Yerba-Mate-MarketDriven-Regenerative-Agriculture-at-the-Base-of-the-Pyramid|title=100 Years of Sun: Regenerative Agriculture|website=100 Years of Sun: Regenerative Agriculture|language=en|access-date=2018-06-05}} 6. ^{{Cite news|url=http://kwhs.wharton.upenn.edu/2013/03/restoring-the-rainforest-guayaki-brews-environmental-and-social-change/|title=Restoring the Rainforest: Guayakí Brews Environmental and Social Change - KWHS|date=2013-03-12|work=KWHS|access-date=2018-06-05|language=en-US}} External links
7 : 1996 establishments in California|Drink companies based in California|Companies based in Sonoma County, California|Fair trade organizations|Organic farming organizations|Organizations established in 1996|Yerba mate |
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