Holding is a surname. Notable people with the surname include:

• Billy Holding, rugby league footballer of the 1920s, '30s, and '40s for Cumberland, Warrington, Rochdale Hornets
• Eddie Holding (1930–2014), English footballer and manager
• Michael Holding, cricketer
• Robert Holding, the majority owner of Sinclair Oil
• Rob Holding, (1995– ), English footballer

• Betterton baronets
• Betterton, Thomas
• Better Version of Me
• Better Ways to Self Destruct
• Better World
• BetterWorld
• Betterworld
• Better World Books
• Betterworldbooks.com
• Better World Club
• Betterworld.com
• Betteshanger
• Bette Short
• Bette (TV series)
• Bette Y El Mysterioso
• Bet That
• Betti
• Betti Alisjahbana
• Bettie Davis
• Bettie Hewes
• Bettie Nesmith Graham
• Bettie Paige
• Bettik
• Bettina Arndt
• Bettina Brentano