| 词条 | Horse ebooks |
| 释义 |
| name = @Horse_ebooks | image = Horse ebooks.jpg | caption = The image used for the Horse_ebooks avatar. | other_names = Jacob Bakkila (owner of the account since 2011) | years_active = 2010–2013 | known_for = {{hlist|Absurdist tweets|spamming|alternate reality game Bear Stearns Bravo}} | website = {{url|https://twitter.com/horse_ebooks|@Horse_ebooks on Twitter}} }}Horse_ebooks was a widely followed Twitter account and Internet phenomenon. The account was apparently intended to promote e-books but became known for its unintentionally amusing non sequiturs in what seemed to be an effort to evade spam detection.[1] On September 24, 2013, it was revealed that the @Horse_ebooks account had been sold in 2011 in order to promote an alternate reality game developed for viral marketing towards a larger art project by the art collective Synydyne and the release of Bear Stearns Bravo, a series of interactive videos about the 2007 subprime mortgage financial crisis.[2][3][4] The Twitter account has not been updated since. ContentHorse_ebooks was a part of a network of similar Twitter spam accounts which promoted e-books organized around a single theme. Based on investigations by Splitsider and Gawker, its creator was believed to be a Russian web developer and spammer named Alexei Kouznetsov[1] or Alexei Kouznetsov Kouznetsov[6] ({{lang-ru|Алексей Кузнецов}}, also romanized Alexey Kuznetsov[7]). Kouznetsov owned as many as 170 domains associated with similar efforts, some of which have been shut down or discontinued. Other accounts include companyebooks, action_ebooks and mystery_ebooks.[5] Horse_ebooks tweeted fragments of modified text copied from other sources, mixed with occasional promotional links to websites selling e-books that were associated with the affiliate marketing company ClickBank.[5] Examples include "I will make certain you never buy knives again," "We all agree, no one looks cool," "Is the dance floor calling? No," "everything happens so much" and "unfortunately, as you probably already know, people."[1] Its output was described as "strangely poetic"[6] and as "cryptic missives that read like Zen koans which have been dropped on a computer keyboard from a great height".[7] Unlike many other Twitter spam accounts, Horse_ebooks did not employ strategies of mass-following and unsolicited replies to Twitter users. Because it did not use typical spammer techniques, the account was not closed as Twitter spam accounts frequently are.[5] Before the revelation in September 2013, it had more than 200,000 followers.[8] Bakkila acquisitionOn September 24, 2013, it was announced that Horse_ebooks had become part of a multi-year performance art piece staged by BuzzFeed employee Jacob Bakkila. Bakkila had approached Kuznetsov in 2011 with the intent of buying the account; Kouznetzov agreed, and since 2011, Horse_ebooks had been operated by Bakkila.[4][9] This change was noticed by the account's followers when, on September 14, 2011, the account began tweeting "via web" instead of "via Horse ebooks", and the frequency of tweets promoting ClickBank significantly dropped while the number of "funny" tweets increased.[5] Many followers speculated that either the spam algorithm had been changed, or that the account had been taken over by a different person, possibly a hacker who acquired the account's password.[10] The same day Bakkila revealed the feed to be fake he, as well as others who contributed to the project, performed at an art installation where fans could call in and have various horse_ebook tweets read to them.[11] After the announcement, Bakkila stopped tweeting on the account. InfluenceHorse_ebooks has become the inspiration for fan art, fan fiction, and unofficial merchandise.[6] Among these are T-shirts[12] and Horse_eComics, a Tumblr blog featuring comic strips inspired by the account.[1] Horse_ebooks was named one of the best Twitter feeds by UGO Networks in 2011[13] and Time.com in 2012.[14] John Herrman at Splitsider wrote that Horse_ebooks "might be the best Twitter account that has ever existed."[5] Writing for The Independent, Memphis Barker described Twitter as 'devastated' by the revelation that the account was human-run.[15] After the fictitious nature of the account was revealed, the Atlantic named Horse_ebooks "the most successful piece of cyber fiction".[16] References1. ^1 2 3 {{cite news |title=Web Comic Draws Inspiration From a Twitter Spammer |author=Jenna Wortham |url=http://bits.blogs.nytimes.com/2012/01/06/web-comic-draws-inspiration-from-a-spam-bot/ |work=The New York Times |date=6 January 2012 |accessdate=4 May 2012}} 2. ^{{cite web | url = https://www.newyorker.com/tech/elements/horse-ebooks-is-human-after-all | title = Horse_ebooks is human after all | work = The New Yorker | date = 24 September 2013 | accessdate = 24 September 2013 | first = Susan | last = Orlean }} 3. ^{{Cite web | url =https://www.theatlantic.com/technology/archive/2013/09/-horse-ebooks-is-the-most-successful-piece-of-cyber-fiction-ever/279946/ | title = @Horse_Ebooks Is the Most Successful Piece of Cyber Fiction, Ever | first = Robinson | last= Meyer | date= 24 September 2013 | accessdate= 24 September 2013 | work = The Atlantic }} 4. ^1 {{cite web|url=http://bits.blogs.nytimes.com/2013/09/24/the-human-behind-a-favorite-spambot-horse_ebooks/|title=The Human Behind a Favorite Spambot, Horse_eBooks|author=Jenna Wortham|publisher=The New York Times|accessdate= 24 September 2013}} 5. ^1 2 3 4 5 {{cite web |url=http://splitsider.com/2012/01/the-ballad-of-horse_ebooks/ |title=The Ballad of @Horse_ebooks |last1=Herrman |first1=John |date=9 January 2012 |work=Splitsider |accessdate=3 May 2012}} 6. ^1 2 {{cite news |title=How I Found the Human Being Behind Horse_ebooks, The Internet's Favorite Spambot |author=Adrian Chen |url=http://gawker.com/5887697/ |work=Gawker |date=23 February 2012 |accessdate=4 May 2012|archiveurl=https://web.archive.org/web/20120226014942/http://gawker.com/5887697|archivedate=February 26, 2012 }} 7. ^{{cite news |title=The wild and wonderful tale of @Horse_ebooks |author=Joseph L. Flatley |url=https://www.theverge.com/culture/2012/1/9/2694905/the-wild-and-wonderful-tale-of-horse-ebooks |work=The Verge |date=9 January 2012 |accessdate=4 May 2012}} 8. ^{{cite web |url=https://twitter.com/horse_ebooks |title=Horse_ebooks |publisher=Twitter.com |accessdate=18 August 2013}} 9. ^Susan Orlean, [https://www.newyorker.com/tech/elements/horse-ebooks-is-human-after-all "HORSE_EBOOKS IS HUMAN AFTER ALL"], The New Yorker, , 24 September 2013. Retrieved on 24 September 2013. 10. ^The Downfall of Horse_ebooks, by Jeb Lund, at MrDestructo.com; published September 22, 2011; retrieved February 24, 2016 11. ^{{cite web|last1=D'Onfro|first1=Jillian|title=Twitter's Favorite Spam Account, Horse_ebooks, Is A Big Fake|url=http://www.businessinsider.com/horseebooks-spam-account-is-fake-2013-9|website=Business Insider|accessdate=8 April 2016}} 12. ^{{cite web |url=http://geekadelphia.com/2012/03/07/phillys-what-say-co-release-horse-elooks-inspried-by-horse-ebooks/ |title=Philly’s What Say Co. Release Horse eLooks, Inspired By Horse_ebooks |last1=Urie |first1=Chris |date=7 March 2012 |work=Geekadelphia |accessdate=4 May 2012}} 13. ^{{cite web |url=http://www.ugo.com/web-culture/best-twitter-accounts-of-2011-horse-ebooks |title=Best Twitter Accounts Of 2011 |last1=Jensen |first1=K.Thor |date=14 December 2011 |work=UGO Networks |accessdate=4 May 2012}} 14. ^{{cite news |title=The 140 Best Twitter Feeds of 2012 |last1=Townsend |first1=Allie |url=http://techland.time.com/2012/03/21/the-140-best-twitter-feeds-of-2012/slide/horse-ebooks/ |work=Time Techland |date=21 March 2012 |accessdate=4 May 2012}} 15. ^{{Cite news|url=https://www.independent.co.uk/voices/iv-drip/what-is-horseebooks-twitter-devastated-at-news-popular-spambot-was-human-after-all-8836990.html|title=What is Horse_Ebooks? Twitter devastated at news popular spambot was|date=2013-09-24|work=The Independent|access-date=2017-09-19|language=en-GB}} 16. ^{{cite web|last1=Meyers|first1=Robinson|title=@Horse_Ebooks Is the Most Successful Piece of Cyber Fiction, Ever|url=https://www.theatlantic.com/technology/archive/2013/09/-horse-ebooks-is-the-most-successful-piece-of-cyber-fiction-ever/279946/|website=The Atlantic|accessdate=8 April 2016}} See also
External links
6 : Twitter accounts|Weird Twitter|Spammers|Internet humor|BuzzFeed|Articles with underscores in the title |
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