| 词条 | Integral Ad Science |
| 释义 |
| name = Integral Ad Science | logo = | former_name = AdSafe Media | type = Private | industry = Ad technology | founded = {{start date|2009}} | founder = Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Kent Wakeford | hq_location_city = New York City, New York | hq_location_country = United States | area_served = Worldwide | key_people = Lisa Utzschneider (CEO) | products = Marketer's Edge, Trader's Edge, Seller's Edge | revenue = >$100 million ($50 million as of January 2015)[1] | website = {{URL|http://integralads.com}} }}Integral Ad Science (IAS) is an American privately technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability, brand risk and TRAQ, a proprietary media quality score.[2][3][4] Integral Ad Science was founded in 2009 by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford; with initial investment from Coriolis Ventures. It was originally named "AdSafe Media". The company is headquartered in New York City and has locations in Chicago, San Francisco, Berlin, London, Paris, Singapore, Melbourne and Sydney.[4][5] HistoryIntegral Ad Science started as AdSafe Media, an online ad verification company. It was founded by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford in 2009, with initial investment from Coriolis Ventures. In 2010, AdSafe Media raised more than $7 million in Series B funding led by Accomplice.[6] In 2012, the company raised an additional $10 million in funding from Pelion Venture Partners, Accomplice and Coriolis Ventures.[7][8] In 2012, AdSafe Media rebranded as Integral Ad Science, a media valuation company. The company evaluates the quality of online ad placements between media buyers and sellers.[2][9] Its products include Marketer's Edge for agencies and marketers, Trader's Edge for programmatic players and Seller's Edge for media sellers.[10] In 2013, Crain's New York Business recognized Integral as one of the Best Places to Work.[11] In January 2014, Integral's ad verification technology was accredited by the Media Rating Council.[12][13] The company also raised $30 million in a Series D funding round led by August Capital.[3][14] It has raised more than $47 million in total funding.[15] In February 2014, Integral Ad Science acquired Simplytics, a UK-based mobile advertising analytics company.[15] In March 2014, the company announced international offices in Singapore and Germany.[16] The company announced Causal Impact, a ROI measurement tool for online advertising, in September 2014.[17] It was recognized on Crain's 2014 Fast 50 and Best Places to Work.[18][19] Forbes named Integral as one of America's Most Promising Companies of 2014.[1] Integral also ranked on the 2014 Inc. 5000 list.[20] In January 2015, Integral's video ad viewability technology was accredited by the Media Rating Council.[13][21] Integral announced its expansion to Sydney, Australia in early 2015.[22] In February 2015, the company opened its Anti-Fraud Lab for research and development of fraud detection and prevention in Seattle, Washington.[23][24] In March 2015, Integral acquired Veenome, a DC-based video advertising analytics company.[25] In July 2016, Integral acquired Swarm Enterprises, a San Francisco-based bot detection company to bolster their advertising fraud detection product.[26] Integral is a member of the Interactive Advertising Bureau and works with the "Brand Integrity Program Against Piracy" initiative by the Trustworthy Accountability Group.[27][28]In December 2018, Lisa Utzschneider was hired as the chief executive officer (CEO) of IAS.[29] The former CEO, Scott Knoll, moved into an advisory role. TRAQTRue Advertising Quality, also known as TRAQ, is an ad quality scoring system by Integral Ad Science. The system has a score of 250 to 1,000, which buyers and sellers use to value media by assessing the following metrics: brand safety, ad fraud, page content and structure, time viewed, share of view, and ad clutter among others.[12][30] PartnershipsIntegral is partnered with multiple buyers and sellers, including agency holding groups and DSP's. Integral is partnered with Nielsen, which uses its viewability measurement.[31] In August 2014, Integral partnered with TubeMogul for anti-fraud verification and viewability measurement.[32] In January 2015, MediaMath partnered with the company to use its pre-bid targeting tool, Bid Expert.[33] References1. ^1 {{Cite web|url=https://www.forbes.com/most-promising-companies/list/#tab:rank| title=America's Most Promising Companies|publisher=Forbes|date=2014|accessdate=March 29, 2015}} 2. ^1 {{Cite web|url=http://www.adweek.com/news/technology/adsafe-rebrands-integral-ad-science-145493|title=AdSafe Rebrands as Integral Ad Science|publisher=Adweek|date=November 29, 2012|accessdate=March 29, 2015|author=Peterson, Tim}} 3. ^1 {{Cite web|url=https://techcrunch.com/2014/01/02/integral-ad-science-raises-30m-august-capital-led-round-to-find-high-quality-ad-impressions/| title = Integral Ad Science Raises $30M, August Capital-Led Round To Find High Quality Ad Impressions|publisher=TechCrunch|date=January 2, 2014|accessdate=March 29, 2015|author=Ha, Anthony}} 4. ^{{Cite web|url=http://commercialobserver.com/2014/10/ad-tech-company-expands-to-west-village|title=Ad Tech Company Inks Big West Village Relocation|publisher=Commercial Observer|date=October 21, 2014|accessdate=March 29, 2015|author=Salinger, Tobias}} 5. ^{{Cite web|url=http://therealdeal.com/blog/2014/10/20/advertising-tech-firm-expands-to-25k-sf-in-the-village|title=Advertising tech firm expands to 25K sf in the Village|publisher=The Real Deal|date=October 20, 2014|accessdate=March 29, 2015}} 6. ^{{Cite web|url=https://techcrunch.com/2010/07/06/adsafe-media-raises-7-25-million-for-brand-verification-platform|title=AdSafe Media Raises $7.25 Million For Brand Verification Platform|publisher=TechCrunch|date=July 6, 2010|accessdate=March 29, 2015|author=Rao, Leena}} 7. ^{{Cite web|url=https://venturebeat.com/2012/04/18/adsafe-raises-10m-to-ensure-that-ads-go-on-safe-web-pages|title=AdSafe raises $10M to ensure that ads go on "safe" web pages|publisher=VentureBeat|date=April 18, 2012|accessdate=March 29, 2015|author=Takahashi, Dean}} 8. ^{{Cite web|url=http://www.marketwired.com/press-release/adsafe-media-secures-10-million-in-funding-led-by-pelion-venture-partners-1645548.htm|title=AdSafe Media Secures $10 Million in Funding Led by Pelion Venture Partners|publisher=MarketWired|date=April 18, 2012|accessdate=March 29, 2015}} 9. ^{{Cite web|url=http://adexchanger.com/platforms/fraud-day-with-integral-ad-science-the-way-we-measure-performance-online-is-fundamentally-flawed|title=Fraud-day With Integral Ad Science: 'The Way The Industry Measures Performance Online Is Fundamentally Flawed'|publisher=Ad Exchanger|date=August 8, 2014|accessdate=March 29, 2015|author=Joe, Ryan }} 10. ^{{Cite web|url=http://www.marketwired.com/press-release/Integral-Ad-Science-Granted-a-Patent-for-Ad-Blocking-1861291.htm|title=Integral Ad Science Granted a Patent for Ad Blocking|publisher=Market Wired|date=December 11, 2013|accessdate=March 29, 2015}} 11. ^{{Cite web|url=http://www.crainsnewyork.com/gallery/20131206/FEATURES/120909999/14|title=No. 62 Integral Ad Science|publisher=Crain's New York Business|date=2013|accessdate=March 29, 2015}} 12. ^1 {{Cite web|url=http://www.the-makegood.com/2014/02/18/integral-is-accredited-for-fighting-fraud|title=Integral is Accredited for Fighting Fraud|publisher=The Make Good|date=February 18, 2014|accessdate=March 29, 2015}} 13. ^1 {{Cite web|url=http://www.mediaratingcouncil.org/Accredited%20Services.htm|title=MRC Accredited Services|publisher=Media Rating Council|accessdate=March 29, 2015}} 14. ^{{Cite web|url=http://pando.com/2014/01/02/integral-ad-science-raises-30-million-for-ad-policing|title=Integral Ad Science raises $30 million for ad policing|publisher=Pando Daily|date=January 2, 2014|accessdate=March 29, 2015|author=Griffith, Erin}} 15. ^1 2 {{Cite web|url=http://adage.com/article/iab-annual-meeting/integral-ad-science-acquires-mobile-ad-server-simplytics/291628|title=Integral Ad Science Acquires Simplytics To Extend Anti-Fraud Capability To Mobile|publisher=Ad Age|date=February 11, 2014|accessdate=March 29, 2015|author=Kantrowitz, Alex}} 16. ^{{Cite web|url=http://www.marketwatch.com/story/integral-ad-science-expands-internationally-opening-offices-in-germany-and-singapore-2014-03-03|title=Integral Ad Science Expands Internationally, Opening Offices in Germany and Singapore|publisher=Market Watch|date=March 3, 2014|accessdate=March 29, 2015}} 17. ^{{Cite web|url=http://www.marketwatch.com/story/integral-ad-science-introduces-causal-impact-the-ad-tech-industrys-first-solution-to-determine-the-causal-roi-of-online-display-campaigns-2014-09-26|title=Integral Ad Science Introduces Causal Impact, the Ad-Tech Industry's First Solution to Determine the Causal ROI of Online Display Campaigns|publisher=Market Watch|date=September 26, 2014|accessdate=March 29, 2015}} 18. ^{{Cite web|url=http://www.crainsnewyork.com/gallery/20141012/FEATURES0101/101209996/7| title=No. 7 Integral Ad Science|publisher=Crain's New York Business|date=2014|accessdate=March 29, 2015}} 19. ^{{Cite web|url=http://www.crainsnewyork.com/article/20141001/PROFESSIONAL_SERVICES/140939995/crains-names-2014-best-places-to-work|title=Crain's names 2014 Best Places to Work|publisher=Crain's New York Business|date=October 1, 2014|accessdate=March 29, 2015|author=Trager, Cara S.}} 20. ^{{Cite web|url=http://www.inc.com/profile/integral-ad-science|title=Integral Ad Science|publisher=Inc.|date=2014|accessdate=March 29, 2015}} 21. ^{{Cite web|url=http://www.mediapost.com/publications/article/244674/integral-receives-mrc-accreditation-for-video-ad-v.html|title=Integral Receives MRC Accreditation For Video Ad Viewability|publisher=Real-Time Daily|date=February 27, 2015|accessdate=March 29, 2015|author=Loechner, Tyler}} 22. ^{{Cite web|url=http://www.scoop.co.nz/stories/BU1502/S00068/integral-ad-science-expands-global-presence.htm|title=Integral Ad Science Expands Global Presence|publisher=Scoop Media|date=February 3, 2015|accessdate=March 29, 2015}} 23. ^{{Cite web|url=http://nativemobile.com/fight-fraud-can-integral-ad-sciences-new-lab-help-detect-advertising-deceptions-15467| title = The Fight Against Fraud: Can Integral Ad Science's New Lab Help Detect Advertising Deceptions?|publisher=Native Mobile|date=February 18, 2015|accessdate=March 29, 2015|author=Novak, Rebecca}} 24. ^{{Cite web|url=http://www.cso.com.au/mediareleases/21571/integral-ad-science-opens-new-lab-to-help-combat|title=Integral Ad Science Opens New Lab to Help Combat Advertising Fraud|publisher=CSO|date=February 10, 2015|accessdate=March 29, 2015}} 25. ^{{Cite web|url=http://adexchanger.com/ad-exchange-news/integral-ad-science-acquires-video-measurement-startup-veenome|title=Integral Ad Science Acquires Video Measurement Startup Veenome|publisher=Ad Exchanger|date=March 4, 2015|accessdate=March 29, 2015|author=Liyakasa, Kelly}} 26. ^{{Cite web|url=https://techcrunch.com/2016/07/08/integral-ad-science-acquires-swarm/|title=Integral Ad Science acquires bot detection company Swarm|publisher=TechCrunch|date=July 8, 2018|accessdate=April 24, 2018|author=Ha, Anthony}} 27. ^{{Cite web|url=http://www.mediapost.com/publications/article/243467/tag-unveils-anti-piracy-program-at-iab-leadership.html|title=TAG Unveils Anti-Piracy Program At IAB Leadership Meeting|publisher=Real-Time Daily|date=February 10, 2015|accessdate=March 29, 2015|author=Loechner, Tyler}} 28. ^{{Cite web|url=http://www.iab.net/member_center/1521/1531|title=IAB Associate Members|publisher=IAB|accessdate=March 29, 2015}} 29. ^{{Cite web|url=https://ppc.land/lisa-utzschneider-is-the-new-ceo-of-integral-ad-science/|title=Lisa Utzschneider is the new CEO of Integral Ad Science|date=2018-12-13|website=PPC Land|language=en-US|access-date=2018-12-13}} 30. ^{{Cite web|url=https://www.forbes.com/sites/roberthof/2014/01/29/digital-ad-fraud-is-improving-but-many-ads-still-arent-seen-by-real-people|title=Digital Ad Fraud Is Improving - But Many Ads Still Aren't Seen By Real People|publisher=Forbes|date=January 29, 2014|accessdate=March 29, 2015|author=Hof, Robert}} 31. ^{{Cite web|url=http://www.nielsen.com/us/en/press-room/2014/nielsen-and-integral-ad-science-launch-nielsen-online-campaign-ratings-viewability-globally.html|title=Nielsen and Integral Ad Science Launch Nielsen Online Campaign Ratings Viewability Globally|publisher=Nielsen|date=March 31, 2014|accessdate=March 29, 2015}} 32. ^{{Cite web|url=http://investor.tubemogul.com/releasedetail.cfm?releaseid=867079| title=TubeMogul Enters Exclusive Partnership with Integral Ad Science For Independent Viewability and Fraud Verification|publisher=TubeMogul|date=August 20, 2014|accessdate=March 29, 2015}} 33. ^{{Cite web|url=http://www.prnewswire.com/news-releases/mediamath-and-integral-ad-science-join-forces-to-improve-advertising-performance-and-drive-marketer-roi-300022286.html|title=MediaMath and Integral Ad Science Join Forces to Improve Advertising Performance and Drive Marketer ROI|publisher=PR Newswire|date=January 20, 2015|accessdate=March 29, 2015}} Further reading
External links
2 : Companies established in 2009|Companies based in New York City |
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